Introducing an all-new iPhone lineup, rebuilt AirPods Pro, three new Apple Watch models and an exciting update to Apple Fitness+.
iPhone 14 Pro
Meet Dynamic Island, a magical new way to interact with iPhone. Groundbreaking safety features designed to save lives. And an innovative 48MP camera for mind‑blowing detail. All powered by the ultimate smartphone chip.
iPhone 14
Say hello to iPhone 14 and the new, supersized iPhone 14 Plus. With awesome all‑day battery life. Groundbreaking safety features designed to save lives. And even more spectacular low‑light shots.
AirPods Pro
Re-engineered for even richer audio. Next‑level Active Noise Cancellation and Adaptive Transparency. Personalized Spatial Audio. And six hours of battery life from a single charge.
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Apple Watch Ultra
Introducing the most rugged and capable Apple Watch ever. Made to withstand extreme conditions. Designed for athletes of all kinds, with specialized bands for endurance training, outdoor adventures and water sports.
Apple Watch Series 8
The future of health leaps further ahead. With temperature sensing for advanced cycle tracking. Crash Detection for help in an emergency. And new ways to train in the enhanced Workout app.
Apple Watch SE
Now with more capability and an even lower price. Stylish new case colours. Powerful sensors for insights about your health and fitness. Innovations for safety. And a new dual‑core processor for faster performance.
Apple Fitness+
Now all you need is iPhone to subscribe and access the largest collection of 4K Ultra HD fitness and wellness content in the world. Stay motivated with onscreen coaching, timers and trainer callouts as you work out. Available later this fall for all iPhone users.