Come and see the best of Apple at our stores.

Shop for our products and get expert advice in person.

  • Shop one-to-one with a Specialist at an Apple Store.

  • Get it today. Buy online and select a time to pick up.

  • Apple Trade In

    Bring in an eligible device and we’ll trade it for instant credit.1

  • Shop from a wide range of curated accessories designed for your Apple products.

  • Move everything over to your new iPhone with temporary access to all the iCloud storage you need.

We’ll help you get started. And keep going.

Every store has dedicated teams for support, learning and more.

  • Genius Bar

    Get expert service and support at the Genius Bar.

    • Call 0800 048 0408 or get help here

  • Apple at Work

    Put our Small Business Team on your team.

What’s happening at Apple.

  • Today at Apple

    Take your Mac and iPad skills further to stand out this semester

  • Shop for University

    Save on Mac or iPad with an education discount.◊

  • Now Open

    Our newest store on London’s iconic Brompton Road.

  • News

    We’re going carbon neutral across our entire business by 2030.