AMAZON BUSINESS
Reach millions of business customers
On average, B2B customers tend to have a larger basket size and return products less frequently
BUSINESS BENEFITS
What is Amazon Business?
With Amazon Business get access to all existing Amazon customers and the additional opportunity to grow your sales to new business customers of all types and sizes.
Amazon Business serves over 50% of FTSE 100 companies.
16 of the 20 largest universities in the UK are purchasing products from Amazon Business.
Selling on Amazon Business
Whether you are a small business or a large manufacturer, Amazon Business paves the way for you to transform your company through B2B e-commerce.
Reach millions of B2B customers worldwide and maximize the potential of your account by using Amazon Business features helping you to understand your B2B channel and tailor your offers to the needs of business customers.
AMAZON BUSINESS FEATURES
Additional features for business selling partners
Automate invoicing generation
Amazon's invoicing solutions can create and deliver VAT-invoices or receipts for VAT-exempt selling partners at no additional cost. You will have access to detailed reports and build trust with customers due to an invoice guarantee for each transaction.
VAT-exclusive price display
The VAT Calculation Service calculates the VAT included in your listing price to display VAT-exclusive prices on your offers to business customers. Businesses tend to base their buying decisions on prices excluding VAT, so we will compare VAT-exclusive prices where available to determine the featured offer.
Add business pricing & quantity discounts
Create and automate pricing strategy exclusive to business customers and incentivize them to purchase in bulk by offering tiered quantity discounts.
Allow Requests for Quotes
Business customers can submit the number of units that they would like to purchase. If you can supply the requested quantity, you can respond to these requests with a discounted offer.
Grow with recommended products
Get detailed reports of products with a proven high demand from business customers and boost your B2B sales. We use demand signals like purchasing trends and requested products by our growing Amazon Business customer base to show you recommended products to add to your catalogue.
Make your offers exclusive to businesses
Choose to make products and prices available to business customers only.
HOW-TO
Get started with Amazon Business
Amazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection and convenience of Amazon, with features and benefits designed for businesses of all sizes.
Step 1
Register as a selling partner
As a registered Amazon Business selling partner you will benefit from a new suite of specialized features to reach business customers. Learn more about creating a selling partner account.
Step 2
Upload your listings
You can add products to the Amazon Marketplace catalog one at a time or large batches of items using bulk tools
Step 3
Automate your VAT invoicing
Provide your tax information and our free VAT Calculation Service will automatically generate VAT invoices on your behalf and display VAT-exclusive prices to business customers, helping you to increase your sales.
Step 4
Grow sales with specialized B2B features
Understand and monitor your B2B performance using B2B Central, tailor your offers to the needs of business customers by offering business prices and quantity discounts and expand your selection with in-demand product recommendations
Step 5
Ship your orders and get paid
We will notify you when customers place an order. Use Fulfilment by Amazon (FBA) and let Amazon do the shipping or handle shipping yourself.
Amazon deposits payment into your bank account at regular intervals.
Amazon deposits payment into your bank account at regular intervals.
AMAZON BUSINESS SELLING PARTNER SUCCESS STORIES
We’ve been able to maximise our turnover through opening up the B2B aspect of our business. It’s been fantastic!Tash ClementisDirector of Marketing, Portus Digital
Amazon Business has helped our business by giving us a wide range of new customers that wasn’t seen on the platform before.Russell PayneCEO, Oypla
Find out more about selling to other businesses
Find out more about becoming a business selling partner and learn how to reach out to millions of business customers worldwide by using a single Seller Central account.
Get in touch for additional information on different aspects which are a part of your selling partner journey.
Get in touch for additional information on different aspects which are a part of your selling partner journey.
Frequently Asked Questions
Have questions? Find a list of common questions in the FAQ section below.
About the programme
What are the differences between Amazon Business and Selling on Amazon?
As an Amazon Business selling partner, you have access to all of the features of a professional selling account with Amazon.co.uk. In addition to Selling on Amazon features, becoming an Amazon Business selling partner allows you to cater to the specific requirements of business customers by providing features optimized for business-to-business transactions, including quantity pricing and business pricing and more.
How much does it cost to list products as a Business selling partner?
Currently, there are no additional fees to sell as a Business selling partner. Selling partners pay the fee to register for Selling on Amazon and selling to businesses is include in their subscription.
• Monthly Subscription Fee, currently £25 (excl. VAT) for Professional Selling partners.
• Referral Fees, which vary by category. For more information, see the Fee Schedule.
• Monthly Subscription Fee, currently £25 (excl. VAT) for Professional Selling partners.
• Referral Fees, which vary by category. For more information, see the Fee Schedule.
When I’m a Business selling partner, who will be able to buy my products?
As an Amazon Business selling partner, you’ll enjoy all the privileges of a Professional Selling Account, with access to millions of customers across all of Amazon’s categories. You’ll also be able to reach business customers directly with a set of exclusive features, including the option of restricting purchases of listings to business customers only. Millions of businesses across a variety of industries purchase the products they need on the Amazon Business Marketplace.
Registration
How do I join the Amazon Business selling partner programme?
Businesses that register for a Professional Selling Account through Amazon Business will receive the benefits of the Business selling partner programme upon registration completion.
Existing selling partners with a Professional Selling Account can join at no additional cost.
How are orders fulfilled by Amazon Business selling partners?
You can adopt one of three approaches to fulfilling orders placed on the Amazon Business Marketplace:
1. Fulfilment by Amazon (FBA) – Orders are fulfilled by Amazon and your products are shipped from state-of-the-art Amazon fulfilment centres. Orders fulfilled through FBA achieve Prime status.
2. Merchant fulfilment – Just like it sounds; you fulfil orders directly from your own facility, following the Amazon Business packaging requirements. Prime status does not apply to merchant fulfilled orders.
3. Hybrid approach – Many organizations use a mixed fulfilment strategy, shipping certain products directly and others through Fulfilment by Amazon.
1. Fulfilment by Amazon (FBA) – Orders are fulfilled by Amazon and your products are shipped from state-of-the-art Amazon fulfilment centres. Orders fulfilled through FBA achieve Prime status.
2. Merchant fulfilment – Just like it sounds; you fulfil orders directly from your own facility, following the Amazon Business packaging requirements. Prime status does not apply to merchant fulfilled orders.
3. Hybrid approach – Many organizations use a mixed fulfilment strategy, shipping certain products directly and others through Fulfilment by Amazon.
VAT Calculation Service
What are the advantages of enrolling into VAT Calculation Service?
Amazon’s VAT Calculation Service provides selling partners with tax calculation, VAT invoicing and transactional tax calculation reporting functionality.
By enrolling in our VAT Calculation Service, Amazon Business selling partners will be able to display VAT exclusive prices to Amazon Business customers and their offers will receive a badge “Downloadable VAT invoice” which communicates invoice promise to business customers.
By enrolling in our VAT Calculation Service, Amazon Business selling partners will be able to display VAT exclusive prices to Amazon Business customers and their offers will receive a badge “Downloadable VAT invoice” which communicates invoice promise to business customers.
Is there an incremental fee to enrol and use Amazon's VAT Calculation Service?
No, Amazon’s VAT Calculation Service is available to all selling partners as long as they fulfil the basic enrolment criteria.
Is it mandatory to have a VAT registration number to join Amazon's VAT Calculation Service?
Yes – Selling partners will be required to provide at least one valid European Union (EU) VAT registration number in order to enrol into the service.
Selling partners should provide all EU VAT registration numbers associated with their business, including VAT registration numbers for the countries within which they store inventory, e.g. as part of the FBA programme. Storing FBA units in a country outside your home-marketplace country will trigger additional VAT registration and reporting obligations for your business. Please consult your local tax advisor for guidance, as necessary.
Selling partners should provide all EU VAT registration numbers associated with their business, including VAT registration numbers for the countries within which they store inventory, e.g. as part of the FBA programme. Storing FBA units in a country outside your home-marketplace country will trigger additional VAT registration and reporting obligations for your business. Please consult your local tax advisor for guidance, as necessary.
£25 (excl. VAT) a month + selling fees
© 2022 Amazon.com, Inc. or its affiliates.
On this site, we use cookies and similar tools (collectively, "cookies") to provide and improve services to you and to show ads. To learn more about how Amazon uses cookies, please read the Amazon Cookies Notice.
