PRIME DAY
Amazon Prime Day: Accelerate your growth with Amazon Promotions
For Amazon selling partners, Prime Day is more than just a sales boost — it’s a great way to build awareness and gain traction on new products.
Prime Day 2020 exceeded all our expectations. On day one we saw a 700% lift in units sold, leading to a record sales day for usCaron ProschanCEO of Simply Gum
Why run a promotion on Amazon?
On Prime Day 2020, independent third-party sellers — most of them small- and medium-sized businesses — had their two biggest days ever, surpassing $3.5 billion in sales.
Marketing
Benefit from Amazon's online and offline marketing efforts which aim to maximize traffic on the Prime Day page.
Discoverability
Your deals will be featured on the Deals page, which will help to promote your brand and make your prodcus easier for customers to discover.
Sales Potential
Promotions are a useful lever to help increase sales by offering discounts on products.
Visibility
Products running as deals receive additional badging in search results, helping customers to find your best offers.
Which promotion types are available on Amazon?
Create a Deal
Discounts that feature for a limited number of hours, or throughout the entire event duration.
Create a Prime Exclusive Discount
Prime Exclusive Discounts stand out in search and product pages and they’re only for Prime members.
Create a Prime Member Voucher
Discount a top-selling product, or offer loyal customers a package deal.
Get ready for Prime Day around the world
With over 200 million paid Prime members globally, you can leverage Amazon’s global scale using Amazon’s state-of-the-art international logistics capabilities.
Start preparing for Prime Day
Select your Marketplace
We saw 145 percent year-over-year growth just in the opening hours of Prime Day. In just one day, more Furbos were sold than in the past three months combined and we’ve nearly doubled sales from last year.Victor Chang and Maggie CheungCo-founders of Furbo
Final tips for Prime Day
Send stock in early
With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
Quip tip: Don’t stress on storage - When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
Quip tip: Don’t stress on storage - When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
Combine Deals with additional Marketing Levers
Sponsored Products
A self-service advertising program where you can quickly create cost-per-click ads to help improve visibility.
A+ Content
Enhance the product descriptions on Owned Brand detail pages with A+ content to aid customers to make an informed buying decision.
Brand Stores
Promote your brand and products with your own multi-page store to showcase your brand, products and value proposition.
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