Other Sellers on Amazon
FREE Shipping
99% positive over last 12 months
+ $3.99 shipping
100% positive over last 12 months
+ $3.99 shipping
100% positive over last 12 months
![Kindle app logo image](https://webcf.waybackmachine.org/web/20220818195207im_/https://images-na.ssl-images-amazon.com/images/G/01/kindle/app/kindle-app-logo._CB668847749_.png)
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more
Read instantly on your browser with Kindle Cloud Reader.
Using your mobile phone camera - scan the code below and download the Kindle app.
![](https://webcf.waybackmachine.org/web/20220818195207im_/https://images-na.ssl-images-amazon.com/images/G/01/digital/sitb/sticker/sitb-sticker-v3-small._CB485933792_.png)
![](https://webcf.waybackmachine.org/web/20220818195207im_/https://images-na.ssl-images-amazon.com/images/I/41zRc3yW5EL._SY291_BO1,204,203,200_QL40_ML2_.jpg)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Hardcover – May 10, 2007
Seth Godin (Author) Find all the books, read about the author, and more. See search results for this author |
Price | New from | Used from |
Audible Audiobook, Unabridged
"Please retry" |
$0.00
| Free with your Audible trial |
Paperback, Import
"Please retry" | $9.19 | $7.45 |
Preloaded Digital Audio Player, Unabridged
"Please retry" |
—
| — | — |
Enhance your purchase
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
- Print length96 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateMay 10, 2007
- Dimensions5.22 x 0.49 x 7.29 inches
- ISBN-101591841666
- ISBN-13978-1591841661
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.
Frequently bought together
- +
- +
Customers who viewed this item also viewed
Editorial Reviews
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."—Chris Anderson, author of The Long Tail
About the Author
I'd like to read this book on Kindle
Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Product details
- Publisher : Portfolio; First Edition. First Printing. (May 10, 2007)
- Language : English
- Hardcover : 96 pages
- ISBN-10 : 1591841666
- ISBN-13 : 978-1591841661
- Item Weight : 6.4 ounces
- Dimensions : 5.22 x 0.49 x 7.29 inches
- Best Sellers Rank: #11,791 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
![](https://webcf.waybackmachine.org/web/20220818195207im_/https://m.media-amazon.com/images/S/amzn-author-media-prod/95blb9a6opdqrd8frsfu81vk65._SY600_.jpg)
Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.
He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.
His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.
His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.
Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.
In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
You can find every single possible detail that anyone could ever want to know at sethgodin.com
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon![Customer image](https://webcf.waybackmachine.org/web/20220818195207im_/https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif)
Reviewed in the United States on July 15, 2020
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
This would be a great book to learn in say--middle school when it would do you some serious good while making your way through the rigors of an education. Schools mostly teach us to get slough it out for the grade no matter what--which can be good in school, but a disaster when you're sticking with a dead-end job for the health insurance. And horrible to wake up retired with all of your passion spent someone else's dream.
Godin talked about the Dip keeping out the weak-willed so that those who make it are rewarded because of their scarcity. Good words.
Godin talks about how a person would have to give up a decade of their life to their goal--without the distractions of a 'balanced' life. You can't have it all unless you've convinced someone else to give up their dreams to help them realize yours. That role was once relegated to wives, who raised children allowing husbands to dedicate themselves to their job/passion unhindered by the daily druggery of life.
The Dip reminds me of Jospeh Campbell's work, The Hero's Journey. At each door of the journey, the hero must walk through a door guarded by a guardian who embodies what the hero fears most of all. It's all about working through your fears--including the dark night of the soul--in order to finish the journey. The Dip appears to the 'dark night of the soul', your deepest fear, and it's the reason most people prefer to settle, because what's inside of us is the scariest journey of all.
I too have heard Vince Lombardi's famous advice throughout my lifetime: "Winners never quit; quitters never win." Like most great sounding platitudes, they aren't complete or in-depth This book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), teaches you that you need to quit strategically under two major conditions, you are in a cul-de-sac (dead end) or about to face a cliff. Otherwise, to be the best in "the world," you need to push through the "dip" or find the shortcut through it. Quitting strategically isn't failing; it's conserving your energy and resources to go after a dip you can push through.
I particularly liked that he also specified that you need to evaluate your available resources and the size of the marketplace and the size of your competition in that marketplace. Define a "world" that you can be the best in, as Sara Lee did. "In the Netherlands, a much smaller market, Senseo has reached a 40-percent market share of all households."
This book tries to address a major challenge that I've faced: How do you know when to quit vs. keep pushing through? The issue I have with this book (and others like it) is that much of the advice is anecdotal and cherry-picked to fit the narrative. 1: Capitalize on the "quit-fast, quit-often" mantra. 2: Find someone who became incredibly sucessfull and attribute it to because they knew how to quit working on the wrong things (never mind all the other factors at play). 3: Find someone who quit too early and didn't stick it out. 4: Find someone who quit too late and wasted time. One example here is snowboarding - why start when you won't be the world's best. Really?
While you will get a lot of anecdotes, you won't find a process or formula to help you determine if you're in a dip vs a "cul-de-sac". I'm actually surprised that there isn't an upsell here to help find it for you through a network of private coaches, webinars, or additional online quizzes with one-time use codes. Next time!
My own anecdote to add to this steaming pile:
“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”
― Theodore Roosevelt
Top reviews from other countries
![](https://webcf.waybackmachine.org/web/20220818195207/https://images-eu.ssl-images-amazon.com/images/S/amazon-avatars-global/df11dfe1-4530-403e-8084-54b5282d38b7._CR0,0,455,455_SX48_.jpg)
In essence it says, sometimes it's important to stick with things when the going gets tough because the rewards will be worth it, and sometimes it is better to quit. There is some quite generalised advice on how to tell the difference. Oh, and apparently we can all be the best in the world (by redefining 'the world' to mean our immediate context).
Essentially this is a blog post masquerading as a book, a short work that should be even shorter.
![](https://webcf.waybackmachine.org/web/20220818195207/https://images-eu.ssl-images-amazon.com/images/S/amazon-avatars-global/default._CR0,0,1024,1024_SX48_.png)
![](https://webcf.waybackmachine.org/web/20220818195207/https://images-eu.ssl-images-amazon.com/images/S/amazon-avatars-global/e404cdeb-1a8e-4e2e-9a12-fe1694800102._CR0,0,497,497_SX48_.jpg)
![](https://webcf.waybackmachine.org/web/20220818195207/https://images-eu.ssl-images-amazon.com/images/S/amazon-avatars-global/default._CR0,0,1024,1024_SX48_.png)
Many people might at first think this is a short book when receiving it. Don't be fooled, every single page is gold dust. It's as long as it needs to be. Quality over quantity is the order of the day here.... Brilliant book!
![](https://webcf.waybackmachine.org/web/20220818195207/https://images-eu.ssl-images-amazon.com/images/S/amazon-avatars-global/default._CR0,0,1024,1024_SX48_.png)
Quitters never Win and Winners never Quit; "Wrong" abruptly says Godin, winners do quit all the time. tactically rather than strategically he infers. My simplification rather than Godin's.
The wisdom in this book is from several (NOT TOO MANY) real-life examples that he gives.
AND - he writes less, less in this particular case is definitively more.
Robert Peach
12th April 2019