Creativity
How To
How to Adjust Your Marketing Messaging in a Tough Economy
Despite fears of a looming recession, brand awareness efforts are as important as ever as marketers begin to build out their 2023 pipelines. And while it’s smart to be scrupulous with spends during a downturn, cutting ad or content spend altogether just isn’t an option — at least not for ...
How To
Using Hashtags in 2022: A Cross-Platform Guide to Maximizing Organic Reach
Hashtags can help you find new audiences for your social media posts — and new potential customers for your brand. You can also use hashtags to help build brand engagement with user-created content. Learn to leverage them correctly, and you'll bring in a steady stream of new followers, entirely organically. While ...
Best in Class
7 Campaigns That Transcended the Turmoil of H1 2022
A sense of deja vu dominated the first few weeks of 2022 as ongoing effects of the pandemic — as well as social, political and economic strife — made daily life tricky for consumers. The feeling has persisted over the following months, making the first half of this year particularly ...
POV
Surviving a Recession—How Brands Can Drive Growth During a Downturn
By focusing on messaging, value, loyalty and measurement, marketers can strengthen ties with new and existing shoppers.Inflation is at a 40-year high, the GDP is contracting and we’ve officially entered a bear market. About a third of U.S. economists say a recession is likely; some say it has already begun. Marketers ...
Trends
How Back-to-School Marketers are Pivoting Amid Record Inflation and Economic Anxiety
Back-to-school marketing will be different this year as retailers test out new strategies amid economic anxiety.In Amazon’s back-to-school campaign this year, there are two stars—actress Kathryn Hahn, and low prices. The latter is a key part of the retailer’s marketing strategy as Amazon seeks to entice budget-watching shoppers who are ...
Tools & Templates
Observances, Holidays, & Awareness Months: The Great Big List for Marketers
A blank editorial calendar strikes fear in every marketer. But filling the rows with ideas for content that make sense for your brand and interests your target buyer is no easy task. And often when you need a great idea the most – nothing comes to mind. Instead of wasting ...
