From Hollywood to Silicon Valley, New York and everyone in between, people and companies across sectors are bracing for an upcoming recession — defined as two consecutive quarters of economic decline. With the ongoing pandemic, rising inflation, labor shortages, supply chain issues and Russia’s relentless invasion of Ukraine, we’re at a ...
Back-to-school marketing will be different this year as retailers test out new strategies amid economic anxiety.In Amazon’s back-to-school campaign this year, there are two stars—actress Kathryn Hahn, and low prices. The latter is a key part of the retailer’s marketing strategy as Amazon seeks to entice budget-watching shoppers who are ...
Social media monitoring can provide huge strategic value – but in order to maximize your usage of the process, you need to not only be tuning in to the right conversations, but you also then need to understand how they apply to your digital marketing approach.Learning that people are critical ...
Getting a handle on the current trends, consumption habits, and issues swirling around the content marketing space is critical to making informed investments, sound strategy decisions, and crafting campaigns that resonate. But with new reports and studies dropping daily, it can be tough to keep up with it all and ...
As social media usage evolves, so do usage trends, and the content types that people find the most engaging, and more enticing in social apps.Initially, in the early days of Facebook and Twitter, brands effectively saw social media as another broadcast platform, another place to display their ads, in the ...
Monster's first campaign from Arnold aims to attract younger job seekers and those who have different expectations from employers post-pandemic.Job site Monster.com is breaking a new campaign from Havas’ Arnold Worldwide—its first since 2019—positioning itself as a contemporary destination for job seekers in a world where "The Great Resignation" has changed ...
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