How to be a CEO: Growing a brand with Diageo’s On-Trade Sales Director
Catharina von Franck
/ DiageoA
s an SVP at Diageo Catharina von Franck sits on the company's UK board and is in charge of growing iconic brands like Guinness, Johnnie Walker, Baileys and others.
Diageo has just moved to a new HQ in the heart of Soho, London's hospitality centre.
In this episode she tells us:
- What’s it like inside Diageo’s new building
- Why London’s so important
- to the hospitality industry
- What Diageo did to help hospitality during and after the pandemic
- How to stay relevant but true to your brand’s history
- The mistakes to avoid when marketing your brand
You can listen here or here:
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