Newspack, a project of WordPress.com and the Google News Initiative, is an advanced open-source publishing and
revenue-generating platform for news organizations.
Newspack explained
Newspack is an all-in-one publishing platform that incorporates industry best practices to help small and medium-sized news organizations produce great journalism, drive audience, and generate revenue.
Newspack has an ever-growing community of newsrooms on the platform. Check out the list.
Explore Newspack’s worldwide community using our interactive map
The Newspack community spans the globe. Want to see where our publishers are based? Open up this nifty zoomable, pannable map.
How Newspack is put together
Check out the various components that have been integrated into Newspack over the past year, from authoring tools, to ad managers, to membership and subscription features. You’ll find them on our Support page.
How Newspack is working to crack the code on local news
We believe that by hosting sites on a common platform we can begin to figure out what’s working and what’s not in various areas of economic and editorial endeavor — and then quickly make it available to other sites.
Latest news
Three big ideas on trying a new advertising approach
Before offering a new advertising feature — header bidding —to all Newspack publishers, the team tested it with Times of San Diego. In just three months, the for-profit site saw a 24% increase in ad revenue per thousand impressions.
Three big ideas on adapting — and thriving — through change
Pivot and pivot again: the founders of Hyperallergic describe how they adapted to the challenges of the Great Recession and the ongoing global pandemic to build a thriving digital arts site.
Three big ideas for getting off the ground with Newspack
In fall 2020, veteran journalist Margaret Coker founded The Current, a nonprofit, independent newsroom with a clear mission: to produce non-partisan, solutions-based investigative journalism with a focus on issues affecting Savannah and Coastal Georgia.
Three big ideas on filling a local journalism gap
When Boulder Reporting Lab launched in late 2021 the team focused on reaching 10,000 newsletter subscribers in one year, or roughly 1 in 10 Boulder residents. Three months in, they’re more than halfway to that goal.
Newspack joins forces with BlueLena
February 24, 2022 – Newspack is expanding the services it offers digital news organizations by forming a business alliance with BlueLena, a tech marketing services startup that helps publishers develop successful subscription, membership and donation models. The move coincides with parent company Automattic Inc.’s decision to lead BlueLena’s first investment round along…
Three big ideas on giving a platform to marginalized communities
Since launching in 2015, Scalawag has gone through a variety of changes. The former quarterly print magazine is now a digital-first website, it traded a subscription model for membership, and its co-founders have stepped aside. Through it all, though, Scalawag’s vision has remained clear: to create a more liberated South through community-driven…
More about Newspack
Newspack draws on the power of WordPress and years of industry expertise to deliver a handcrafted solution that helps small and medium-sized news sites build audience and revenue in the digital era. More than 50 sites have signed on in the first year. Check out the latest features and review our pricing and terms of service.