Marketing Department
The Department of Marketing of the University of Alicante organizes and develops teaching and research activity in Marketing and Market Research.
Teaching staff offers specialized teaching on Marketing management and Commercial management in different undergraduate degrees, as Marketing, Business Administration, Economy , Tourism , Publicity and public relations, as well as joint Undergraduate Degree in Law and Business Administration (DADE), and Tourism and Business Administration (TADE) and double degree in computer engineering and business administration.
The Department also promotes a high level of quality research, which is reflected in its publications in several journals impact factor, including: Strategic Management Journal, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Tourist Management, Journal of Business Research, Omega, etc.
This website provides useful information for you to know futher details about us.
Dates: 12nd to 20th of july 2022
Direction: Franco M. Sancho Esper
Coordination: Carla Rodríguez Sánchez
Credits: 12 hours / 1,2 credits ECTS
Price: students, UA students.Alumni UA, PAS, PDI and unemployed people 50 € - General 80 €.
Classroom course. On campus: Faculty of Enonomic and business Sciences, 1st floor, seminar 0031P1049
This course aims to bring current market research tools closer to newly created technology companies (startups and EBTs) and entrepreneurs. Aimed at understanding the new demands and opportunities, conceptual and applied content from the field of market research will be introduced through real examples in various business sectors with a market intelligence consulting approach. Throughout the course, the teaching staff and the participating organizations (Digimind, sumamoOs, Coto Consulting, LIKERT, Alicante Science Park, Granada University, etc.) will explain the different tools and approaches through which market research can allow companies to companies better understand their environment and their customers in order to make better business decisions. We tell you.
Lugar: campus universitario de San Vicente del Raspeig
Fechas: 15, 16, 22 y 23 de julio; viernes de 15:00 a 20:00h y sábados de 9:00 a 15:00h.
Durante cuatro sesiones se abordarán los contenidos de un programa centrado en la organización y gestión de los eventos de moda, identificando las acciones de marketing más adecuadas para garantizar el éxito en el lanzamiento y difusión de los mismos. El formato del curso será primordialmente práctico en formato presencial.
