BUSN656 covers several key concepts. In the course, the student will learn to identify potential internal and external crises and provide insight on how businesses can use AI to prepare to face crises and challenges. Students will develop an understanding of how AI technology improves the efficiency of the management process during a crisis response. Students will learn how the use of robotics, information sharing using ontologies, and providing multi-agent systems for real-time support and simulated environments assist in crisis management planning. They will also learn about the tools needed to conduct ethically sound crisis management practices.

BUSN657 introduces the role of leaders/managers in crisis management. Topics include the types of crisis, the importance of developing a crisis management plan and implementing a team, and the ways to overcome crisis. The course also covers the impact of a crisis on an organization’s employees, customers, suppliers, and general public; and managing stress during a crisis.

This course examines the variables involved in crisis planning, communication, and management. To do so, we must consider the organization's vulnerabilities, the environment in which it thrives, the stakeholders who can influence its operation and the strategies best suited to maintaining or enhancing its reputation. The media plays a crucial role in crisis management, and we will discuss this factor throughout the course. We will consider how the media acts as a catalyst as well as an intermediary in this process. Some of the questions that will arise will be: Is the relationship inherently antagonistic? Should it be? By the conclusion of the course, participants should have developed a deeper understanding of the range of crises facing organizations, an enhanced appreciation of communication tactics that can be brought to bear in such situations and a greater familiarity with the historical antecedents of current crises.