Where Music Grows

Get the latest tips to help you get ready for your release day and stay on top after your music goes live.

Dive into our new Analytics for Artists handbook. Learn the latest about Analytics available for you on YouTube to help you stay in tune with your releases and fans.

Learn about how Snail Mail gained subscribers and increased her channel views through Shorts.

Learn about how Marina Sena has used Shorts to stay connected with her fans while her career has taken off.

Wondering how to get the most out of YouTube as a developing artist? Explore 11 different case studies on how new and DIY artists have used YouTube products and best practices to find success on our platform.

Find out how artists like The Weeknd and ONE OK ROCK approach releasing music on YouTube.

From Elton, to Amy, to Skepta, and now Little Simz, my mission is to live and breathe UK Music.

When YouTube was founded 16 years ago, it was on the shoulders of do-it-yourself artists and creatives. This community understood that anyone can influence culture as long as they have the right music, vision, and team.

Last Friday, BTS invited the world to dance with them on YouTube Shorts. Their new single, Permission to Dance, sparked the first-ever worldwide dance challenge on YouTube Shorts.

How we calculate our charts in Charts Blast weekly newsletter

Although COVID-19 remains a global threat, there’s so much joy impending if we hold strong. Bags packed, summer playlists crafted, plane tickets ordered, and cars loaded to the gills. SUMMER. Family and friends. The music industry is on the verge of reuniting, and the anticipation is growing by the second. Adversity builds resilience, and I’m feeling a new sense of community in the air.

It’s going to take courage from all of us to speak up if we want to create change. I’m so honored that Grace Lee, Kevin Nishimura, Wendy Ong, and Joseph Patel agreed to speak with me about the challenges and opportunities Asian Americans face in the music industry and beyond.