A great soft for personalisation and AB Testing
May 16, 2022
At Cegid, the team uses
Kameleoon on a daily basis with the aim to generate more leads through our
website. In order to do so, we …
Kameleoon
Top Rated
Kameleoon
Overview
Recent Reviews
Reviewer Sentiment
N/A
Positive ()
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Negative ()
Awards
Popular Features
View all 27 featuresa/b experiment testing (27)
9.5
95%
Preview mode (27)
9.0
90%
Goal tracking (28)
9.0
90%
Test reporting (28)
8.5
85%
Reviewer Pros & Cons
View all pros & cons
- It is clear to me that Kameleoon's strength lies in its platform. Although the tool is really accessible to everyone (especially thanks to the graphic...
- Although the tool is regularly updated by the product team on a weekly basis, there are specific features that could use further enhancement. For exam...
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Pricing
View all pricingEnterprise
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Cloud
Per Month [Unlimited Users]
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features Scorecard
Testing and Experimentation
9.1
91%
Audience Segmentation & Targeting
9.2
92%
Results and Analysis
8.7
87%
Product Details
What is Kameleoon?
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.
GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.
Kameleoon Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: CSV export
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Integration with CRM or DMP software
Additional Features
- Supported: Feature Management
Kameleoon Integrations
Kameleoon Competitors
Kameleoon Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 12% |
| Mid-Size Companies (51-500 employees) | 38% |
| Enterprises (more than 500 employees) | 50% |
Kameleoon Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Worldwide |
| Supported Languages | French, English, Russian |
Comparisons
View all alternatives
Frequently Asked Questions
What are Kameleoon's top competitors?
What is Kameleoon's best feature?
Reviewers rate Split URL testing and Cross-browser testing highest, with a score of 9.6.
Who uses Kameleoon?
The most common users of Kameleoon are from Mid-sized Companies (51-1,000 employees) and the Automotive industry.
Reviews and Ratings
(68)
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May 16, 2022
A great soft for personalisation and AB Testing
At Cegid, the team uses
Kameleoon on a daily basis with the aim to generate more leads through our
website. In order to do so, we developed among classic personalization
campaigns some use cases that are based on Kameleoon's AI. This allows us to
specifically address visitors with a high propensity to convert and offer them
each an individualized journey, -- all of this without degrading the
experience of other users visiting the site. Being able to segment the incoming
traffic through AI has been the key to generating powerful personalization
strategies, eventually raising our business conversion results.
- It is clear to me that Kameleoon's strength lies in its platform. Although the tool is really accessible to everyone (especially thanks to the graphic editor that allows you to create in a very visual way), I particularly enjoy the vast possibilities allowed to already skilled users. There is a symbiosis between creation through code and parameterization through the tool's functionalities and I appreciate it.
- Although the tool is regularly updated by the product team on a weekly basis, there are specific features that could use further enhancement. For example, if we want to launch advanced personalization campaigns, some JS and CSS skills are needed and not all of our users are proficient at it, so it could become challenging to do it without professional help. Fortunately, Kameleoon's CS & IT teams are always ready to give support and offer assistance from the basic to the more advanced technical level as needed.
April 18, 2022
Kameleoon’s A/B testing helps us make data-driven decisions and frees up our developers
We’re a best-in-class amateur esports league for high schools, providing services to organize teams, schedule matches, and track stats for esports. We run server-side and client-side tests and use both the code editor and the graphic editor. We usually prefer running quick front-end tests using the graphic editor because they don’t require help from our developers. We’ve been using Kameleoon to optimize our lead gen efforts and, specifically, aiming to improve our conversion flows for getting players enrolled into leagues each season. We’re currently testing to see what referral incentives are generating the most registrations. The graphic editor makes it very easy to swap out the images for incentive variations. And Kameleoon’s integrations with Segment and Heap make server and client-side testing easier and more impactful.
- Helpful and responsive support team. Whenever I run into an issue, I always get the support I need. Sometimes support even sends me the code I need to fix my experiment.
- With Kameleoon Hybrid, we can build server-side tests and, without any extra coding from our developers, continue using our client-side tools, like Heap and Segment.
- Kameleoon’s light script makes sure that our page performance and load times are not slowed down at all. Since we’re providing an online service, page performance and page load times are crucial for us.
- Non-developers can easily work with the platform.
- Sometimes I run into bugs in the interface; however, I always receive quick help from the Kameleoon team.
April 01, 2022
A user-friendly solution and top-quality CSM support
Our marketing and digital teams use the solution daily. Our dedicated Kameleoon consultant gives us the keys to running relevant A/B tests. Like most e-commerce websites, we face ROI issues. Our main goal with the Kameleoon A/B testing platform is to understand user experience and conversion and validate UX hypotheses before our IT team implements them.
- High-quality consulting support
- We really appreciated the boarding plan (Kick-off, training, roadmap, support team...)
- The lifecycle plan has been perfectly deployed and we have already run many interesting tests
March 25, 2022
Great team and great solution !
Kameleoon has been used daily by our digital team for 6 months now. We're mainly using the solution to boost our leaflet requests and promote some key events, like our 'meet the school' days. We need to be reactive and to divert all the traffic on out-performing variations such as subscription pop-ins, countdowns, etc... Currently, we are developing our websites in new geographical areas, and Kameleoon is particularly helpful to continually improve UX and increase conversions.
- The Kameleoon graphic editor is quite easy to use and helps us to be reactive and create simple experiments and quick wins very rapidly.
- Also, the results pages are intuitive and provide a rich and adaptable DataViz. Furthermore, the consulting team is very receptive to our needs and provides accurate tips and recommendations for our experimentation roadmap.
- It may also be quite long to get some significant statistical results for tests with restricted targeting.
Winona is a healthcare platform dedicated to health and wellness for women. As a company we faced almost all of the same issues that other healthcare organizations face when dealing with data. We were constantly worried about how to share it and use it effectively. We were losing a lot of potential customers at the onboarding funnel steps. With Kameleoon and Mixpanel we were able to simplify our analytics and quickly start building tests and personalization campaigns. Kameleoon and Mixpanel have an amazing integration: you can send cohort data from Mixpanel to Kameleoon for personalized targeting. This is great because we had cohorts already defined in Mixpanel and the integration allowed us to pull them all in and then personalize experiences for our online customers. The integration also allows us to send experiment data to Mixpanel so we can analyze it with a variety of other metrics. In the end, once the A/B testing was complete and the data analyzed, our experiment became more effective.Through it all, the Kameleoon team gave us great customer service and were very responsive to our queries and helped us get set up quickly and efficiently.
- The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
- Great customer service and willingness to help with any of our questions.
- Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.
- While the UI is intuitive and the solution is easy to implement, Kameleoon is a platform designed for experienced experimentation teams. If you’re just starting out, you won’t even know how many advanced features these guys have.
February 02, 2022
Kia France & Kameleoon
We can actually say that
KIA uses Kameleoon on a daily basis as we always have experienced running on
our website. It is within KIA's digital department that we decide which
customisations to develop and prioritize, always in conjunction with the
Kameleoon teams who provide us with advice and ideas. It is important to us
that our use-cases provide usable results in order to improve lead generation
performance on the website and optimize the conversion rate. These are data
that we share with the other divisions of our organization and that allow us to
illustrate the actions taken by our department to achieve the expected
objectives.
- The consulting dimension that Kameleoon offers through its teams is an important part of our relationship. We appreciate knowing that thanks to Kameleoon's know-how and experience, we'll have relevant use-case proposals to implement on our site, which are also in line with the automotive market. For example, with Kameleoon we made sure that an experiment aimed at increasing the number of leads generated on our website took into account the fact that the automotive buying journey takes time, so we adapted the experience to fit visitors over several weeks.
- For large personalizations, analyzing results can sometimes be complex and tedious. Kameleoon's teams will soon be setting up a condensed reporting that will allow us to analyze the performance of our customizations more quickly.
December 19, 2021
A great tool easy to deploy on multiple websites
Kameleoon is used mostly by our IT teams to set up A/B tests to optimize the customer journey and increase client retention and subscriptions. A/B testing and Personnalisation have always been a topic in our company, now we have a great tool that gives us access to a variety of targeting criteria, allowing you to push more complex scenarios. We are now able to get facts and stats on changes we make thanks to Kameleoon's native reporting.
- Quick to deploy on multiple websites
- Easy to read reporting pages
- Great range of targeting criteria
- When the testing page doesn't have enough visits, it can take a while to reach significant results.
- When making heavy changes, it's best to use the code editor instead of the graphic editor
December 09, 2021
A powerful tool to launch personnalized experiences in full autonomy
Kameleoon is mainly used by our marketing team as a tool to boost our conversions, but also enhance visitors' engagement.
Thanks to the graphic editor of Kameleoon's A/B testing platform, we are able to quickly create visually stunning banners for highly personalized promotional campaigns without relying on our IT team.
- Create an AB tets with no code needed
- Display a banner for a specific type of visitors
- Personnalize the content according to the visitors behavior
- Creating tests on mobile devices
We use Kameleoon on a day-to-day basis to test our assumptions, check if new features are worth it, align better relative to the needs of our customers, test design updates, ... It represents an important brick in our data cycle as we collect insights and put them into action using the tool.
- A/B Testing
- KPI follow-up & analysis
- Targeting of users within test scope
- Targeting import from other tools
- Exporting test insights
- Helping to store and list test ideas
The main user of Kameleoon is the Marketing department (Chief of Digital Marketing & UX Manager) but it tends to be used by the IT Team as well to involve them more in project developments. Kameleoon allows us to check which version is the most performing (through the KPIs associated with each experience: click tracking, revenue, etc)
- Kameleoon offers a complete onboarding to give you all the keys needed to be skilful on the platform (kick-off, business training, and technical training). We’ve started to get to grips with the platform via first the Graphic Editor (which doesn’t need dev skills) and now we’re only using the Code Editor since we’re more and more experienced with Kameleoon.
- We appreciate the fact that even when you are more and more autonomous, our customer success is still there to advise us on business issues (consulting) but also to help you on technical issues (technical and support teams).
- Nothing so far. In the past, some features were missing (for example, graphic editor on mobile or impossible to move the style sheet on the graphic editor) but they have been deployed with the new platform. The Product team is really listening to the clients' feedback and continuously improving the platform.
April 29, 2021
Kameleoon keeps visitors on your website
Easy and powerful A/B testing platform! I'm the only user of Kameleoon A/B testing tool. It is an engine that allows us to carry out numerous A/B tests in order to improve the user experience and the conversion rate.
- Smart Graphic editor: With Kameleoon, we can modify elements in just a few clicks, such as text, colors, product visuals, the size of CTAs, banners, or the order of elements on a page. The graphic editor works in online or offline mode and appears as an overlay on your website, automatically detecting the elements to modify.
- 100% anti-flicker technology.
I use the Kameleoon tool to test any element or page on our website.
This powerful platform enables us to create and deliver experiments on all devices (mobile, desktop, tablet), regardless of the channel used by our visitors (mobile web, website, iOS or Android app) – all without impacting performance.
- Built for all team members (from marketers to developers), the platform is multi-site and multi-domain, so I can work in several environments and run multi-page tests regardless of the domain visited.
- Pros :
- - IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
- - Advanced & customized reporting
- - Huge range of integrations.
- - IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
- - Advanced & customized reporting
- - Huge range of integrations.
March 03, 2021
An easy-to-use tool
I'm the only one who use the platform. It allows me to maximize our conversion rate by improving the user experience and as a result, generate additional revenue.
- With Kameleoon I can launch many impactful experimentation and display them to all users.
- Thanks to this A/B testing platfom, I'm able to validate every UX hypotheses, and offer personalized experiences to our visitors
- Nothing negative to write. The tool meets all of our needs.
February 11, 2021
Go beyond your guts!
We use Kameloon to improve the customer experience on our website and to leverage our CR
- The support team is very helpful and supportive
- The planning and implementation of tests is accurate and detailed
- Kameleoons' employees have a wide range of online knowledge that is shared with customers and supports the tests
- As our website is not based on any standard software, implementing tests on our own is not so easy
December 22, 2020
End-to-end solution for experimentation and personalization program
Kameleoon has been used for the main website of Lexus France on experimentation (A/B testing) and personalization (manual segmentation as well as predictive targeting and AI automation). We chose Kameleoon to create seamless browsing for visitors and identify future buyers to send more qualified leads to our dealers.
- The Kameleoon team dedicated to us has always been very reactive and gave us a lot of recommendations.
- Their background and knowledge of the industry are also key elements.
- We have established a trusting relationship with Kameleoon--they fully manage and deploy personalizations for us, without the help of our IT team.
- Kameleoon is also very stable; the customer will have a better experience with no flickering, and all the data is perfectly sent to the BO for analysis.
- Kameleoon is plugged into our workbench (SalesForce). We are able to track the leads they send us (very qualified leads), check the transformation rate, and see our ROI.
- The solution is very robust but the implementation at the very beginning could take a while, depending on the IT team (customer side) to implement the script, especially when you use different domain names.
November 18, 2020
Leading solution to personalize and experiment
Kameleoon is mainly used by teams in charge of digital and marketing content. It is a tool that has allowed us to carry out numerous A/B tests and personalization in order to improve the user experience and therefore the conversion rate.
- The solution is really easy to use once you get the hang of it; but it takes a bit of practice before you get the most out of it.
- Thanks to Kameleoon's graphic editor, we can make simple changes but also use the code editor if we want to make deeper experiences.
- None for the moment. The tool meets all of our needs and the CSM team is very reactive on all our requests.
November 12, 2020
Powerful solution and Strong customer support
Kameleoon is mainly used by teams in charge of digital content. Marketing teams can also use it to highlight promotional offers. Kameleoon's plateform allows us to deal with conversion issues and design the best experience to all our visitors.
- This is a complete and powerful tool. You can esaly learn how to use it even if you're not a developer.
- Thanks to its simple and intuitive interface, we can test UX hypotheses through AB tests and web personalization on our site.
- None for the moment. Kameleoon is really easy to use.
October 06, 2020
Improved our customer experience with UX optimization
The tool is used by our Marketing team. Our mission is to increase our qualified leads for our dealer agencies.
Thanks to one of their widgets, we are able to create very fastly a lot of pop-in and personalize our promotional campaigns.
- The graphic editor is easy-handling a lot of aestetic changes.
- Thanks to Kameleoon we are also able to set-up a test roadmap very quickly that deliver relevant results.
- More, when needed, a qualified consultant can help us to build more complex tests, when code is required.
- You need a technical level to setup advanced tests. But the Kameleoon team can help you if you don't have the skills in your company
July 08, 2020
A robust solution that allows Belambra to run a deep analysis of ABT & personalization campaigns
The tool is used by the digital team. We are working closely with our dedicated account manager on the roadmap creation.
The Kameleoon consulting team helps us to find perfect AB tests to run and relevant KPIs to analyze. We do a lot of onsite optimizations and before giving them to the production team, we need to test them and analyze the impact on conversion.
- A/B testing
- A/B tested traffic
- Multvariate tests (MVT)
- Allocated traffic
- Personalization
- Targeting criterias
- Reports and analysis dashboard
- Small fixes on UI during simulations modes
- Allow me to archive tests
We use Kameleoon for UX and navigation improvements but also soft conversion: lead generation, marketing communication tools, etc. Our roadmap is mainly nourished by our French team but we also get campaign ideas from our European headquarters (TME).
- The proximity with our Kameleoon team: CSM, Technical Account Manager, Team Lead, … and once in a while the CPO. They are always challenging and willing to help us with the setup/technical aspects and the results of our campaigns.
- We have a voice in Kameleoon’s product roadmap and its orientation. Our feedback matters and we also get notified as soon as there is an amazing feature coming out to start using it right away.
- The platform! There is not doubt that the company has a strong technological DNA. There are tons of native targeting criteria, CRM or analytics tools bridges, the widget library is long, etc. And their API is very cool!
- A campaign dashboard that could be generated when selecting several campaigns with the same purpose (non essential but could be useful).
Kameleoon is used mainly by the Customer Experience team, but also collects needs from other departments, especially the Marketing and Content teams.
We use it for a large number of applications: A/B testing of UX features and navigation routes, content and product personalizations, sales and marketing campaigns, etc.
Some of the personalization projects that we launched have been running for over a year and allow us to significantly improve our conversion rate and generate impressive value (in millions of euros).
- We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results and with any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
- One thing that adds considerable value is that they take into account our inputs to their product roadmap.
- We work closely with the Kameleoon Product team to gather our feedback on the platform, and they take into account our needs to improve the platform and build new features.
- As discussed with the Kameleoon team, there are a few non-essential features that would be helpful to us and that are not yet native in the platform, such as the creation of archive folders (at the moment, this works only with a tag system) and the possibility to receive alert notifications on our smartphones (only email alerts exist for now).
May 20, 2020
Kameleoon is a pioneer in marketing AI
Used by the consulting team to advise clients in their AB Testing and Personalization campaigns. It enables to implement CRO testing, personalized experiences, and overall site improvements in order to improve the UX. It allows to implement tests and general changes to the site almost immediately and without having to involve client's technical team.
- Intuitive interface
- Advanced personalizations based on clients' interests
- Support team's skills and availability.
- Constant innovation
- help from the Kameleoon technical team on some of the most advanced personalized experiences
I recommend and implement Kameleoon for my customers who are focused on conversion rate and engagement. Its technologies are based on IA and are real-time oriented. Personalization, A/B testing are easy thanks to automation. Product managers are free to be more creative. I also like their dashboards to follow promotional messages impact. Very user friendly and efficient.
- Promotional campaigns follow-up.
- Real-time decisions based on IA.
- Dashboarding.
- Not working on old browsers like IE7 which are then excluded from the A/B test.
May 12, 2020
Fully recommended
It is used in the whole organization on several websites.
- Easy implementation.
- Good user interface.
- Fast results.
- Editor should have more options.
- Setup of KPI tracking.
- Loading performance.
We use Kameleoon for A/B testing purposes in our UX department. The tests then are rolled out in multiple online shops in various countries.
- It's perfect for A/B testing. Let's you create as many variations as you want.
- Easy to manage back office.
- Great support with an always-available contact person.
- Fast response to requests.
- You can also code tests on your own.
- If you make changes to the code in the back office by your self, chances are the code gets overwritten by a code push from the dev team. This happens only if you are working simultaneously on the same test, but I wish there were some kind of diff tool so that my changes would still apply.