WordPress, a content management system that exploded in popularity during the early 2000s blogging era, is built on simplicity along with an incredible library of themes and plug-ins that expand a site's functionality. In fact, WordPress is so beloved that it powers more than 40 percent of all sites on the web, ranging from thousands of personal blogs to large media outlets, such as The New Yorker, PlayStation Blog, and Rolling Stone. If you don't know a lick of code, WordPress is one of the best ways to spin up a website.
How to Get WordPress Hosting
Most web hosts offer some form of WordPress-specific service, typically in an optimized environment. With a server optimized for WordPress, the CMS comes preinstalled, so you don't have to download and set up a WordPress installation as you'd do when using a traditional web hosting environment. You should contact a web host's customer support team to learn the specifics of its WordPress hosting offering.
Please note that we're speaking here of the WordPress.org CMS that acts as the foundation for your website, not WordPress.com. The latter CMS has more in common with website builders than traditional website hosting. In effect, WordPress.com is a turnkey (and more limited) WordPress solution, whereas the services in this roundup offer a vastly more flexible (and labor-intensive) DIY approach.
Managed vs. Unmanaged WordPress Hosting
While researching the WordPress hosting tier that best fits the vision for your site, you'll likely see an option to select either managed WordPress hosting or unmanaged (aka self-hosted) WordPress hosting. That choice is an important one, as the two options offer radically different server maintenance experiences.
With managed WordPress hosting, your site lives on a server that's tuned to work with WordPress. You'll enjoy WordPress-specific security, automatic site backups, malware scanning and removal, and other benefits without lifting a finger. Your web host's server team will do the work for you. The downside? Managed WordPress hosting typically limits some of the plug-ins that you can install to make sure your site operates in tip-top fashion.
With unmanaged WordPress hosting, your site lives on a server that typically features just the Linux or Windows operating system. This hosting type requires you (or an IT person) to set up everything yourself, including the aforementioned features you get with managed WordPress hosting. You'd go this route if, say, there's specific, custom software that needs installation. Alternatively, you may just like getting your hands dirty. You'll typically save a few bucks going the self-hosted route, too, because you're not paying a web host a server maintenance fee.
WordPress Pricing and Features
WordPress hosting prices are all over the map. Entry-level plans cost roughly the same as shared web hosting, but higher-tier plans can scale upward to around $60 per month. The upside? Your WordPress installation should run more smoothly and setup should be easier in a WordPress environment than in a traditional hosting environment.
Before you sign up for a WordPress web hosting service, you should look for these attractive—and possibly essential—features. Ideally, you'll want to invest in a WordPress host that provides unlimited monthly data transfers, email, storage, and 24/7 support. Many WordPress web hosts that place caps on those features, particularly on the managed side of things. WP Engine, for example, limits sites to 400,000 visitors and a relatively paltry 30GB of storage. If you expect lots of site growth, you'll want a host that can properly accommodate your website's future expansion.
Additionally, you'll want a service that offers Secure Sockets Layer (SSL) if you plan to sell products. Ever see a green padlock in your browser's address bar while you're on your bank's website? That's the symbol that tells visitors that SSL is in place. It's a symbol of trustworthiness.
An SSL connection encrypts the data that travels between your site and users' web browsers, thus safeguarding the transmission of purchasing information. All the WordPress hosting services in this roundup offer SSL certificates, but the prices vary from company to company. Some companies include a free SSL certificate when you sign up for a hosting plan, while others charge close to $100. Naturally, your web hosting needs will differ from the next person's, but keep these features in mind if you want a silky smooth WordPress experience.
The Importance of Uptime
The aforementioned features are valuable to the web hosting experience, but none can match the importance of site uptime. If your site is down, clients or customers will be unable to find you or access your blog or your products or services. Potential new customers may miss your site altogether, and existing customers may go elsewhere out of frustration or confusion.
We've added uptime monitoring to our review process, and the results show that most web hosts do an excellent job of keeping sites up and running. Web hosts with uptime issues cannot qualify for inclusion among the best services in the field, no matter how solid the rest of their offerings are.
Do You Need WordPress-Specific Hosting?
If you're planning to create a WordPress-powered site, there's no reason not to invest in WordPress-specific hosting. It's chock full of benefits. That said, a WordPress environment won't let you set up a non-WordPress site—that's something else to keep in mind, especially if you have a site in mind that will rely on specific frameworks, for example. In those instances, you'll want to go build your site on shared hosting, VPS hosting, or dedicated hosting services. And, if you want to start your own web hosting company, reseller hosting is the way to go.
In addition, you must consider how long you'll need WordPress web hosting. If it's a short-term project—say, less than a month or two—you'll typically receive a refund should you cancel your hosting within 60 days. Some companies offer 30-day money-back guarantees, while others offer 90-day money-back guarantees. Once again, it's beneficial to do your homework.
We've reviewed many WordPress hosting services aimed at individuals and small businesses, and included our favorites this guide. The chart below includes traditional web hosts that offer WordPress hosting and standalone WordPress services. It also gives you a quick overview of the major features you'll find with each service. If you want a more in-depth look at those WordPress hosting services, read the full reviews, linked below.
Just getting started with web hosting? Make sure to check out our primers, How to Create a Website, How to Register a Domain Name for Your Website, How to Get a Free Domain for Your Website, and Linux vs. Windows: How to Pick the Best Server OS for Your Website.
Mike Williams contributed to this review.
