CONNECTED 
RETAIL 
REPORT

Move Beyond Digital
Transformation
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Retail consumers demand personalized and streamlined omnichannel experiences with mobile apps taking center stage

Our Connected Retail Report captures insights on the current and future state of retail. Inside the Report, you’ll find:

Results from a consumer survey of 415 diverse US consumers, uncovering shoppers’ key motivations and expectations along the path to purchase.

A detailed assessment of the retail experience for 10 leading brands across seven essential criteria: relationship-building, search, shop, cart, buy, fulfillment and returns.

Recommendations for retailers to improve their shopping customer experience to meet – and exceed – customer expectations moving forward.

“Last year we saw retailers rapidly implementing connected retail experiences in response to the pandemic altering shopping habits nearly overnight. Now it’s clear those changes are here to stay and retailers must use connected retail strategically to build deeper and lasting relationships with their consumers in order to stay relevant.”  

Melissa Minkow,
Director of Retail Strategy at CI&T and co-author of our Connected Retail Report

Does your omnichannel strategy align with consumers’ shifting shopping behaviors, and does it exceed their connected retail expectations?

Download the Connected Retail Report.