We empower extraordinary founders from all walks of life.
![Madison Reed Amy Errett Madison Reed](https://webcf.waybackmachine.org/web/20220523013549im_/https://api.trueventures.com/wp-content/uploads/2018/12/MR-test2.png)
For me, it’s personal
Madison Reed Founder and True Partner Amy Errett discusses the importance of deeply engaged relationships and mentorship.
![Pendulum Logo 2019 Pendulum Logo](https://webcf.waybackmachine.org/web/20220523013549im_/https://api.trueventures.com/wp-content/uploads/2018/12/Pendulum-Logo-2019.png)
Curious
by Nature
Pendulum CEO Colleen Cutcliffe talks vulnerabilities and what every early-stage founder needs to succeed.
![True Ventures Team True Ventures Team](https://webcf.waybackmachine.org/web/20220523013549im_/https://api.trueventures.com/wp-content/uploads/2019/12/Relationships-Come-First.png)
Relationships Come First
At True, relationships are our most precious resource. We support founders for the entirety of their creative lives, often investing in their companies multiple times.
![Peloton Ally Love of Peloton](https://webcf.waybackmachine.org/web/20220523013549im_/https://api.trueventures.com/wp-content/uploads/2019/04/ALove1.png)
Movements With Meaning
What makes a product a movement? How do some companies become a meaningful part of their customers' lives? Learn how Peloton's retail showroom strategy fosters connection among local communities.
![Igino of Bear Flag Robotics Igino of Bear Flag Robotics](https://webcf.waybackmachine.org/web/20220523013549im_/https://api.trueventures.com/wp-content/uploads/2019/05/Igino-Test.png)
![Tim Prendergast of Evident.io Tim Prendergast, Co-founder of True Portfolio company Evident](https://webcf.waybackmachine.org/web/20220523013549im_/https://api.trueventures.com/wp-content/uploads/2019/03/tim-collage2-bw.jpg)
![Ethan Diamond of Bandcamp Ethan Diamond, Co-founder of True Portfolio Company Bandcamp](https://webcf.waybackmachine.org/web/20220523013549im_/https://api.trueventures.com/wp-content/uploads/2019/03/ethan-collage4-bw.jpg)
![Vivian Chu of Diligent Robotics Vivian Chu](https://webcf.waybackmachine.org/web/20220523013549im_/https://api.trueventures.com/wp-content/uploads/2019/04/Viv2-copy.png)
Our Strength Is Our Community
We believe creativity is only possible when founders feel safe and supported. True connects them with hundreds of founder peers so they can tap into our collective mindshare.