Find trends
Use funnel reports to track the path visitors take through your site and discover trends that can help you optimize their experience.
Measure conversions
Measure how visitors complete specific tasks, like reaching a product page or form, and tweak your website to remove speedbumps.
Join the community
There’s huge overlap between the Google and WordPress.com support communities. You’ll find tutorials, videos, tips and more to help you get the most from your data.
Use it free
Google Analytics integration is included as part of WordPress.com Premium. Simply enable it in your settings to start tracking your traffic.