Create professional real estate videos that drive sales.

Get the most out of every listing.

From new apartments to historic homes — we analyzed thousands of real estate videos and developed a blueprint for success. Here are some tips to help you generate more leads and convert more clients with your next round of videos.

4 ways to use real estate videos to take your listing to the next level.

We’d never suggest you judge a brand on aesthetics alone, but realtors know that sometimes looks really are everything — especially when it comes to selling homes.  

If you’ve been considering jumping into the world of real estate video marketing but aren’t sure how to get started, here are four easy ways. Whether you want to spread the word about your latest listing or introduce yourself and your agency to your community, Vimeo Create templates are built to make the video creation process easy. (Giving you more time to prep for that Open House.)

Introduce yourself.

Client relationships are crucial to your business. We also know that integrating social media and video into your marketing is one of the most effective ways to continue cultivating those relationships, even when not face-to-face. Introducing yourself via video can help you remind your clients about the real humans behind the listings, and should go a long way towards helping you build connections that last.

Share your expertise.

Nothing builds brand trust like sharing your knowledge about the industry directly with your clients. Why not position your potential sellers and buyers to make good decisions in the market? When building your real estate explainer video, remember to keep it readable with short, scannable copy. That way, your audience can grasp the key points without getting overwhelmed by information.

Show how you do things differently.

Differentiate yourself in the real estate game by sharing your brand ethos — tell buyers what makes you and your agency unique. For instance, one Ohio-based realtor allows new buyers to donate to the charity of their choice during closing. “Instead of giving the client a bottle of wine, you choose the charity or organization in need, and we’ll give to them in your honor,” says Chip.

Promote your latest open house.

It’s 2021: everyone knows how easy it is to retouch a photo — or cheat an angle to stretch the truth. “A photo can make a room look 20 feet wide,” notes Chip. Using a realtor promotional video to bring potential buyers inside your listing gives your clients a great idea of what they’re walking into, and helps build that vital client trust in the process.