"There’s a Metric for That”: Maturation of Digital Audio Measurement Powers Podcasting’s Mainstream Moment

When Apple rolled out its iconic “There’s an App for That” ad campaign in 2009, the value proposition to potential iPhone buyers was spectacularly clear and easy to grasp.  Grab your phone, tap an icon, and instantly find, learn, or do just about anything you want.  Sufficiently impressed by the promise of such power and … Continued

U.S. Podcast Advertising Revenue Report: FY 2021 Results & 2022-2024 Growth Projections

This sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies the annual podcast advertising revenues generated over the past year, outlines key podcast trends, and forecasts future revenues through 2024. Key Findings: For the first time ever, the podcast advertising market surpassed $1B in 2021 Revenues increased 72% … Continued

CPRA Toolkit Webinar

As you are planning for your company’s compliance to the California Privacy Rights Act (CPRA), join us for this webinar on May 25 where IAB will unveil a new CPRA Toolkit and walk you through this practical checklist and accompanying compliance resources. The CPRA Toolkit provides a checklist of action items for businesses to consider … Continued

IAB Public Policy & Legal Summit

2022 is a pivotal year for the digital advertising industry. New state privacy laws, technology changes made by advertising platforms, and the continuing evolution of the policy and regulatory landscape in capital cities around the globe are just a few of the seismic legal, political, and technical challenges on the horizon for businesses. The IAB … Continued

IAB Inclusive Leadership Series

The IAB Inclusive Leadership Series is a 5-part leadership training series designed to equip frontline managers with the knowledge, skills, and tools to cultivate and nurture an inclusive culture in their teams. The series consists of 4 virtual training sessions and 1 final in-person session for leaders to share and collaborate on the successes and challenges … Continued

2021 Video Ad Spend & 2022 Outlook

Now in its ninth year, the IAB 2021 Video Ad Spend & 2022 Outlook study provides a lens into the trends within the digital video market and offers guidance for buyers and sellers on how they can position and differentiate their video initiatives based on where the challenges and opportunities reside. To quantify the size … Continued

Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report

Highest increase since 2006; a jump of $50B in a single year NEW YORK — APRIL 12, 2022 — As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising Revenue Report: Full Year 2021,” conducted by PwC, all major channels increased significantly compared with a … Continued

Gaming Takes Center Stage: IAB Unlocks the Power of Gaming with “IAB PlayFronts”

IAB PlayFronts is a First-of-its-Kind In-Person Event for Media Buyers and Brand Marketers to Access the Latest in Gaming. PlayFronts Presenters Include Activision Blizzard, Meta, Niantic, Riot Games, SuperAwesome, Twitch, Unity, Zynga, and more. NEW YORK – March 10, 2022 – Gaming is larger than the movie and music industries combined, yet ad spending in … Continued