Consumer Trends

Latest news on consumer trends

Mother’s Day

Here’s how consumers are celebrating moms this Mother’s Day

Flowers, jewelry and gifts of experience all rank high on the list

Sustainability

Earth Day confessional: An interview with NRF’s VP for sustainability

Scot Case discusses retail sustainability, how to measure it and why he cares about it.

Mother’s Day

Mother’s Day Spending to Reach Record High

Mother’s Day spending is expected to total $31.7 billion this year.

Sustainability

2 types of shoppers brands should pay attention to this Earth Day

Insights about messaging and initiatives to help retailers reach sustainably minded consumers.

Consumer Trends

3 ways parents are making Easter special this year

Plans may look different this year, but there's no stopping the Easter Bunny.

What's next

3 key factors that led to a record-setting holiday season

November Retail Sales Put Holiday Season on Track to Set New Records

148 Million Americans Plan to Shop Super Saturday

4 common myths about returns

Holiday Shopping Could Beat Forecast

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NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

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Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.