How customer voice
drives business

Having a multi-review platform strategy is the best way to “see in the dark.” You’ve heard of “dark social” or the “dark funnel,” but have you figured out how to navigate it yet?

When B2B companies seize every opportunity to capture customer feedback, they foster a customer-centric culture that drives business growth.

With our expanded partnership and integration with 6sense, mutual customers can access deal intelligence within their 6sense timeline and Salesforce iframe.

If you’re a marketer at a software company, you know there are several review platforms vying for your buyers’ attention—and therefore yours too! 

TrustRadius’ calendar of upcoming awards for 2022. Come see what there is to celebrate!

TrustRadius’ new Linkedin integration allows customers to integrate downstream intent data into campaigns to target and convert in-market buyers.

Whether you’re a product-led, sales-led, or marketing-led company, shifts in technology and purchasing behaviors are shaping today’s B2B buyers to become much more self-sufficient. In this video, Rishi Dave, Expert Partner at Bain and Company, explains the driving forces behind the self-nurture approach to buying.

Who says you can’t measure love? At TrustRadius, we can, and we have some of the most-loved products out there on our site. Last year, we developed several formulas to quantify or measure love sentiment expressed in customer reviews.

Companies like Zoom, Slack, Hubspot, Procore, and Mailchimp are crushing it. Zoom is a household verb with strong revenue growth…

If you’re asking yourself, “why aren’t MQLs converting to opportunities and opportunities converting to deals?,” look no further. TrustRadius sat down with demand generation and revenue marketing expert, Erin Christopher, Director of Demand Generation at Totango, to discuss recent shifts in buying behavior.

Use these proven tactics to drive reviews at virtual events of all types.

Rowan Tonkin, CMO at Planful, and Vinay Bhagat, Founder and CEO of TrustRadius, sat down to discuss how vendors can engage and adapt to the way B2B millennial buyers are researching products and making purchase decisions.

TrustRadius’ Founder and CEO, Vinay Bhagat, was recently interviewed by Bill Banham on the HRchat podcast about trends we can expect to see going into 2022.

Raise your hand if you saw more changes in your organization over the last two years than you have in the past several years combined.

TrustRadius announces 413 awards for software that has Best Feature Set, Best Value for Price, and Best Relationship

Generating awareness and top-of-the funnel activity? Check! However, having meaningful conversations with your audience that actually move them along the…

It’s the time of year to celebrate wins. TrustRadius is once again holding its Top Rated Awards Program for 2022.…

With so much riding on their technology stack, B2B buyers need to have a good understanding of a product’s shortcomings…