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From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple…
Tealium iQ is a tag management system for enterprise web sites from San Diego company Tealium, an application promised to reduce the complexity of deploying, embedding and managing tags to a sub-technical level for marketing professionals. Tealium iQ is promised to improve and harmonize…
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and…
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing…
Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-…
TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly…
Adobe Dynamic Tag Management (DTM) let marketers manage tags and provides tools for collecting and distributing data across digital marketing systems. Dynamic Tag Management enabled delivery of user-specific content, providing control to companies seeking to thrive in digital marketplaces.…
Synthetic Monitoring from Blue Triangle is a solution designed to ensure a site is up and running on all devices to catch issues before customers do.
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign…
Opentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.
Magic Pixel is a tag management system that transforms website and mobile app performance by reducing the time spent on media tag management processes, detects anomalies with no-code knowledge. It comes with in-built best practices of tag management and data privacy governance &…
UberTags was a tag management tool acquired by marketing company [x + 1] for their Origin DMP. [x+1] was acquired by programmatic advertising and marketing company Rocketfuel, which in turn was acquired by Sizmek. UberTags is no longer available.
TagCommander, from European company Commanders Act, is a tag management product designed to handle website tags - and also SDKs in a single SDK container - through a management interface without the need for technical expertise. The company has partnerships with WebTrends, Criteo,…
Crownpeak headquartered in Denver offers TagControl, a site and access monitoring and tag management solution.
Instart Logic in Palo Alto, California offers cloud or software-defined application delivery, an alternative to content delivery networks (CDN).
7suite is a fully customizable data management stack consisting of a data management platform (DMP), tag manager, and content personalization engine. 7suite is designed for Ad Tech & MarTech companies wanting to build a custom data management platform (DMP) to meet specific…
Journaya LeadiD Create, from Verisk company Jornaya, creates a unique identifier that’s generated the moment a customer lands on a webpage where the technology is installed. As a customer continues their journey on a site,. Journaya LeadiD Create witnesses their interactions and…
Tag management solutions track marketing data by embedding code, a digital tag, in websites, mobile apps, and IoT devices. They capture information for website analytics. It is an essential tool for digital marketers to track conversions and collect visitor behavior data without the need for IT intervention.
The information it provides informs marketer advertising, improves the customer experience, and supports conversion testing, ad serving, remarketing, marketing automation, and affiliate marketing.
Using a single piece of code (a container tag) that can support multiple marketing vendors, tag management solutions facilitate the implementation, management, and maintenance of tags on digital properties. It consolidates and standardizes the process of updating tags.
Tag management solutions include rules engines that specify when, where, and how tags fire (running the code on a web page) such as when a specific cookie is present, the source of the traffic, a form submission, or a specific page view. Tag managers eliminate the problem of duplicate firing from multiple vendors by only firing when the correct media has been attributed to an order. TMS reporting will track the entire click path.
Enterprise tag management systems offer customization, data management, security and privacy controls, and tech support.
Many of the following features are offered in enterprise tag management solutions:
Consider the following when purchasing a tag management solution:
Enterprise-level tag management systems with advanced features requiring obtaining a vendor price quote. Some tag management solutions are free.
These are some of the popular tag management solution products.
