CRM Software Reviews
Our 10 Top Picks
Best for Zoho Platform Customers
Zoho CRM
Best for Easy to use CRM for SMBs
HubSpot CRM
Best for Basic CRM
Freshsales CRM
Best for Integration With Zendesk Products
Zendesk Sell
Best Overall
Salesforce Sales Cloud Lightning Professional
Best for Startups
Less Annoying CRM
Best for Large Sales Teams
Sales Creatio
Best for Small Business CRM
Apptivo CRM
Best for Growth-Stage Businesses
Insightly CRM
Best for Deal-Oriented Sales Teams
Pipedrive CRM
Latest CRM Software Reviews
Latest CRM Software News
Latest CRM Software Stories
The Best CRM Software for 2022
CRM lets you do more than track contacts. It's about nurturing relationships and fostering greater synergy between your company and your customers. These top, tested CRM services let you capture those all-important interactions.
5 Must-Haves For Your CRM Buying Checklist
Don't invest in a customer relationship management (CRM) tool just because of its name and reputation; make sure it has these five key features or you could wind up wasting your money.
Social CRM: Where Social Media Meets Customer Engagement
The way a business interacts with its social audience can make a big impact on its customer base and brand.
The Best Small Business CRM Software for 2022
Every modern business can benefit from a CRM, but small businesses needn't feel overwhelmed by enterprise-grade features. We tested the top CRMs designed specifically for small companies to help you choose the right one.
Contact Management Software May Be All the CRM Your Business Needs
Contact management software can streamline sales and even uncover missed opportunities, all with a lower barrier to entry than full-on CRM. That makes it perfect for many small businesses and startups.
Salesforce Essentials vs. Bigin by Zoho CRM: Small Business CRM Slugfest
There are plenty of new CRMs on the block and they're not for enterprises. They're meant for small businesses. See how these top-rated players stack up on features and value.
Salesforce Essentials Review
This pared down version of the behemoth Salesforce platform, offers a condensed set of features aimed exactly at what small businesses need from a CRM and support platform.
HoneyBook Review
Behind its whimsical façade, HoneyBook presents a very comprehensive and easy-to-navigate CRM solution for small business.
Onpipeline Review
Onpipeline can be an ideal first CRM for businesses moving their customer management from spreadsheets and into a more dynamic system that's more tightly synched with other sales tools.
Vtiger Review
Vtiger is a solid choice as an all-in-one CRM solution for small business, mainly because it's loaded with a variety of tools, so it should make a broad swath of customers happy. However, its user interface is somewhat unique, and could present a steep learning curve for new users.
Bigin by Zoho CRM Review
Bigin by Zoho CRM is a solid pipeline-based CRM solution for small business that is equally effective on PCs and on mobile devices.
The Best Lead Management Software
Large company or small, managing opportunities from lead to pipeline is an important part of making money. We review 10 top lead management tools that can help.
HubSpot CRM vs. Salesforce Cloud Lightning Professional: Which One Is Best For Your SMB?
Customer relationships are harder than ever in the COVID-19 era, so the right CRM software is important. We pit two top platforms, HubSpot and Salesforce, against one another to see which delivers the best features and value.
Zoho CRM Review
Zoho CRM does a great job of delivering an excellent feature mix at a competitive price. Even better, it's compatible with many other Zoho products, making it an easy Editors' Choice pick.
Salesforce Sales Cloud Lightning Professional Review
Salesforce has long been the CRM solution to beat. This pioneering platform excels with a stellar feature set, as well as an ever-widening set of innovations, including AI, and ease of interoperability with many Salesforce partners.
HubSpot CRM Review
HubSpot CRM is one of the more innovative CRM providers we've seen. Aimed at small businesses, the platform has a freemium model, as well as a range of add-ons. With these, it can evolve into an end-to-end martech solution for SMBs.
Freshsales CRM Review
Freshsales CRM offers a lightweight and simple solution for SMBs that want to get up and running quickly. Sensible pricing tiers, an AI assistant, and customization options make it even more appealing for folks who value ease of use.
Pipedrive CRM Review
Pipeline CRM improves its small business-focused solution with advanced capabilities, chatbot creation for websites, and efficient reporting. But as we've seen with previous iterations, ease of use remains one of Pipedrive CRM's best features.
Less Annoying CRM Review
One of the most affordable CRM solutions we tested, Less Annoying offers a surprising amount of flexibility and performance providing some extra value for small business and startups.
Sales Creatio Review
Aimed at enterprise customers, Sales Creatio is straightforward enough to handle midsize businesses' CRM needs. To help, the product is now bolstered by improved analytics and marketing automation capabilities.
