New

Apple Watch Series 7

Full screen ahead.

Buy

Learn more

Watch the film

Our largest display yet.

Over 50% more
screen area than
Series 3.

Apple Watch SE

Heavy on features.
Light on price.

 

Buy

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Which Apple Watch
is right for you?

Apple Watch
Series 7

Buy
Learn more View in AR

45mm or 41mm

Swimproof1

Most crack-resistant
front crystal

Certified IP6X dust resistant1

Always-On Retina display
Nearly 20% larger than
Apple Watch SE

Over 50% larger
than Series 3

Blood Oxygen app2

ECG app3

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

International
emergency calling6

Fall detection

Cellular available7

Apple Watch
SE

Buy
Learn more View in AR

44mm or 40mm

Swimproof1

 

 

Retina display
Over 30% larger
than Series 3

 

 

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

International
emergency calling6

Fall detection

Cellular available7

Apple Watch
Series 3

Buy
Learn more View in AR

42mm or 38mm

Swimproof1

 

 

Retina display

 

 

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

 

 

 

Compare all models Shop Apple Watch

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.*

Shop Apple Watch
Learn about Apple Fitness+

Trade in your Apple Watch
and get credit for a new one.9

With Apple Trade In, just give
us your eligible Apple Watch

and get
credit for a new one. It’s good
for you and the planet.

Learn more

Why Apple Watch

It’s the ultimate device for a healthy life.

Learn more

watchOS 8

A look inward. A leap forward.

See what’s new

Apple Watch essentials

New hues in bloom.

Shop the latest bands

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Learn more

Fast, free, contactless delivery

And free returns. See checkout

for delivery dates.

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Financing

Explore 0% monthly financing options. Terms apply.

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Get help buying

Have a question?
Call a Specialist or chat online.
Call 800 444 0396.

Contact us

Get more out of Apple Watch

Apple One

Bundle up to five Apple services.
And enjoy more for less.

Try it free10

Learn more

Apple Music

Over 80 million songs.
Start listening for free today.

Three rings. One goal.

See how to close your
Activity rings
on Apple Watch