Leadership

CMO Network

I think that in the end, no matter what you're doing, you're trying to drive some type of behavior against some type of measure.

To generate insight from the people who observe career mistakes and successes, I turned to Umesh Ramakrishnan, Co-CEO at Kingsley Gate Partners, who has placed board members, CEOs, CFOs and other senior management positions.

As the world dives deeper into embracing lifestyles focused on wellness, Naturna is a new brand and practice that is pioneering new approaches to holistic health. I caught up with founder Christina Burns to find out more.

How customers think about brands and make purchase decisions has changed dramatically in recent years, but one thing is certain: sustainability matters more than ever.

A whopping 33.8 million people are identified as being of two or more races, up from 9 million in 2010, while the white population is ageing and shrinking by 8.6%.

It's widely know that customer service agents have recently been experiencing higher levels of abuse. But, new research from Netomi shows that that many agents are also abusing their customers.

Before joining Kraft Heinz Sanjiv Gajiwala was the CMO at Mark Anthony Brands where he launched White Claw Seltzer. Today, Sanjiv brings that same approach to Kraft Heinz where he is taking an iconic portfolio of brands that he views as a portfolio of challengers, competing for consumers' attention.

Consumers are exercising their power of choice, signaling a quest for pioneering digital and hybrid experiences. Dynamic leaders can retain and attract customers on all fronts by innovating their digital services to create new value-added experiences online and in hybrid phygital touch points.

Pairing a "Zoom shirt" with sweatpants, pajamas, or shorts may affect the wearer's performance, a new study shows.

Kyndryl will kick off its Corporate Social Responsibility (CSR) and Environmental Social Governance (ESG) program with a focus on Black entrepreneurship.