TV Asahi

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This article is about the television network in Japan. For other uses, see Asahi.
TV Asahi Holdings Corporation
株式会社テレビ朝日
Native name
株式会社テレビ朝日ホールディングス
Kabushiki-gaisha Terebi Asahi Hōrudingusu
FormerlyNihon Educational Television Co., Ltd.
Asahi National Broadcasting Co. Ltd.
TypePublic (Kabushiki gaisha)
TYO: 9409
ISINJP3429000007
IndustryMedia
FoundedTokyo, Japan (November 1, 1957; 64 years ago (1957-11-01))
Headquarters6-9-1 Roppongi, Minato, Tokyo, Japan
Key people
  • Hiroshi Hayakawa
  • (Chairman and CEO)
  • Shinichi Yoshida
  • (President and Representative Director)
  • Masaya Fujinoki
  • (Senior Executive Director)
  • Toru Takeda
  • (Senior Executive Director)
ServicesTelevision broadcasting
Revenue
  • Decrease JP¥264,557 million (FY 2021)
  • JP¥293,638 million (FY 2020)
  • Increase JP¥14,413 million (FY 2021)
  • JP¥12,565 million (FY 2020)
  • Decrease JP¥12,600 million (FY 2021)
  • JP¥26,398 million (FY 2020)
Total assets
  • Increase JP¥473,739 million (FY 2021)
  • JP¥447,549 million (FY 2020)
Total equity
  • Increase JP¥376,105 million (FY 2021)
  • JP¥352,518 million (FY 2020)
OwnerThe Asahi Shimbun Company (24.72%)
Toei (16.09%)
Murayama family (co-owner of Asahi Shimbun; 5% through Kosetsu Museum of Art)
Mizuho Trust & Banking (4.01% through Trust & Custody Services Bank)
Kyushu Asahi Broadcasting (3.2%)
Recruit (2.09%)
State Street BTC of Japan (2.02%)
The Asahi Shimbun Foundation (2%)
Northern Trust (1.92%)
The Master Trust Bank of Japan (1.77%)
Asahi Broadcasting Corporation (1.43%)
Dentsu (1.31%)
ANA Holdings (0.20%)
Number of employees
  • Decrease 5,229 (FY 2021)
  • 5,332 (FY 2020)
ParentAsahi Shimbun (24.83%)
SubsidiariesTV Asahi Corporation
CS 110 Co., Ltd.
Flex Co., Ltd.
Japan Cable Television
Shin-Ei Animation
TV Asahi America Inc.
TV Asahi Music Co., Ltd.
TV Asahi Productions, Co., Ltd.
TV Asahi Service Co., Ltd.
Video Pack Nippon
JTBC
New Japan Pro-Wrestling (10%)
Toei Company (11.3%)
Websitewww.tv-asahi.co.jp
Footnotes / references
Non-financial data from Corporate Profile. Financial data listed here are from the archive copy of TV Asahi's 2021 Financial Report
TV Asahi Corporation
Native name
株式会社テレビ朝日
Kabushiki-gaisha Terebi Asahi
TypeKabushiki gaisha
IndustryMedia
FoundedTokyo, Japan (October 15, 2013; 8 years ago (2013-10-15))
Headquarters6-9-1 Roppongi, Minato, Tokyo, Japan
Key people
ServicesTelevision broadcasting
RevenueIncrease¥267,928 million (2014)
Increase¥267,928 million (2014)
Increase¥11,678 (2014)
Total assetsIncrease¥317,239 million (2014)
Number of employees
4,021 (as of March 31, 2014)
ParentTV Asahi Holdings Corporation
SubsidiariesTV Asahi ASK Co., Ltd.
Shinei Video
TV Asahi Video Co., Ltd.
NJPW World
Websitetv-asahihd.co.jp
JOEX-DTV
TV Asahi Logo.svg
Kantō Region, Japan
ChannelsDigital: 24 (UHF)
Virtual: 5
Brandingtv asahi
テレビ朝日
EX
Programming
AffiliationsAll-Nippon News Network
Ownership
OwnerTV Asahi Corporation
BS Asahi
Tele Asa Channel 1
Tele Asa Channel 2
History
FoundedNovember 1, 1957; 64 years ago (1957-11-01)
First air date
February 1, 1959; 63 years ago (1959-02-01)
Former channel number(s)
Analog: 10 (1959-2011)
JOEX-TV (1959-2011)
Call sign meaning
Japan's
Original Free-to-Air
Educational TV Station
X (10, former channel assignment)
Technical information
Power10 kW
ERP68 kW
Transmitter coordinates35°39′31″N 139°44′44″E / 35.65861°N 139.74556°E / 35.65861; 139.74556
Translator(s)Hachiōji, Tokyo
Analog: Channel 45

Tama, Tokyo
Analog: Channel 57
Chichi-jima, Ogasawara Islands
Analog: Channel 59
Mito, Ibaraki
Analog: Channel 36
Digital: Channel 17
Hitachi, Ibaraki
Analog: Channel 60
Utsunomiya, Tochigi
Analog: Channel 41
Digital: Channel 17
Maebashi, Gunma
Analog: Channel 60
Digital: Channel 43
Chichibu, Saitama
Analog: Channel 38
Narita, Chiba
Analog: Channel 59
Tateyama, Chiba
Analog: Channel 60
Yokohama Minato Mirai 21, Kanagawa
Analog: Channel 60
Yokosuka-Kurihama, Kanagawa
Analog: Channel 35
Hiratsuka, Kanagawa
Analog: Channel 41
Digital: Channel 24
Kitadaitō, Okinawa
Analog: Channel 48

Minami Daito, Okinawa
Analog: Channel 60
Links
Websitehttp://www.tv-asahi.co.jp/

JOEX-DTV (virtual channel 5, UHF digital channel 24), branded as TV Asahi (テレビ朝日, Terebi Asahi) (also known as EX and Tele-Asa[a] and stylized as tv asahi), is the flagship station of the All-Nippon News Network, owned-and-operated by the TV Asahi Corporation[b] subsidiary of certified broadcasting holding company TV Asahi Holdings Corporation[c], itself controlled by The Asahi Shimbun Company. Its studios are located in Roppongi, Minato, Tokyo.

TV Asahi "Channel 10" old logo, used 1977-2001

Headquarters[edit]

Sign of TV asahi in headquarters since 2003

In 2003, the company headquarters moved to a new building designed by Fumihiko Maki currently located at 6-9-1 Roppongi, Minato, Tokyo, Japan.

  • Atrium of TV Asahi's HQ in Roppongi

  • TV Asahi's Broadcasting Center at Ark Hills, not far from its headquarters since 2003

Some of TV Asahi's departments and subsidiaries, such as TV Asahi Productions and Take Systems, are still located at TV Asahi Center, the company's former headquarters from 1986 to 2003. It is located at Ark Hills, not far from its headquarters.

View of TV Asahi headquarters since 2003

Branding[edit]

TV Asahi's current branding were created by UK design collective Tomato (some members work as the electronic music group Underworld) along with TV Asahi's in-house design department in 2003.[1] It comprises a set of computer-generated "sticks" in white background, which changes in colour and movement along with the background music that accompanies the idents. TV Asahi also uses a brief eyecatch of its sticks animation at the top-left of the screen after commercial breaks. The background music used for TV Asahi's sign-on and sign-off videos are Underworld's Born Slippy .NUXX 2003 and Rez. TV Asahi later updated its sign-on and sign-off video in 2008 with a revised version of computer-generated "sticks" animation and new background music. TV Asahi's slogan New Air, On Air appears at the top of its name.[2] It can be seen on TV Asahi's YouTube channel, which in 2011-12, was replaced by its mascot, Go-Chan.

The company writes its name in lower-case letters, tv asahi, in its logo and public-image materials. Normally, the station branding on-screen appears as either "/tv asahi" or "tv asahi\". The station's watermark appearance is the stick at the top with the station's name at the bottom. The fonts used by TV Asahi for the written parts are Akzidenz Grotesk Bold (English) and Hiragino Kaku Gothic W8 (Japanese).[3]

From 1991 to 2001, TV Asahi was unique among the national television networks for its English language theme song, Join Us, which was used for both the startup and closedown sequences. Before that, from 1977 to 1987, another song was used for these (instrumental only from 1978, formerly with vocals).

History[edit]

Pre-launch[edit]

After NHK and Nippon TV were launched in 1953, TV has become an important medium in Japan.[4]: 9-10 However, most of the programs that were aired at that time were vulgar which caused well-known critic Sōichi Ōya to mention in a TV program that TV made people in Japan as "total idiots"; those criticisms already gave birth to the idea of opening an education-focused TV station.[4]: 11 On February 17, 1956, the Ministry of Posts issued frequency allocations, and the Kanto Region obtained three licenses in total. Among the three, one of them is used by NHK Educational TV, while the other two were open for private bidding. Among those bidders are film production companies Toho and Toei Company, radio broadcasters Nippon Cultural Broadcasting and Nippon Broadcasting System, and educational publishing group Obunsha.[4]: 11-13 In July 4, 1957, the Ministry of Posts later decided to unify those applications into Tokyo Educational Television (as its tentative name) which was later obtained on July 8.[4]: 19-20 

In October 10, 1957, Tokyo Educational Television held its first shareholders meeting and changed its company name to Nippon Educational Television Co., Ltd. (NET).[4]: 22  In November 1 of the same year, the broadcaster was later established.[4]: 24 After Fuji TV obtained their broadcast licenses, they set an official start date of broadcast on March 1, 1959. NET advanced their start date of broadcast a month earlier (February 1, 1959).[4]: 33 In Christmas Eve of 1958, NET began to have test signal transmissions.[4]: 33 On January 9 of the following year, their broadcast license was approved, and test signal transmissions continued every night throughout the month.[4]: 34 

As Nippon Educational Television[edit]

At 9:55am on February 1, 1959, NET officially started broadcasting, airing at least 6.5 hours of programming per day.[4]: 39 By April, this figure was extended to 10 hours.[4]: 42 With the launch of the Mainichi Broadcasting System and Kyushu Asahi Broadcasting on March 1, 1960, NET programming started airing on those mentioned broadcasters. Shortly after the start of broadcasts, NET broadcast their first live program, which is the wedding of Crown Prince (now Emperor Emeritus) Akihito and Empress Michiko held on April 10 of the same year.[4]: 49-50 

At the time, its broadcasting license dictated that the network was required to devote at least 50% of its airtime to educational programming, and at least 30% of its airtime to children's educational programming.[5] However, the for-profit educational television model eventually proved to be a failure. In July 1959, average ratings of the network was less than 5%.[4]: 54 

In 1960, NET began its transformation into a general-purpose television station.[5] It began to broadcast anime and foreign movies. So as not to run afoul of the educational TV license requirements, NET justified the airing of these programs under the pretext of "nurturing a child's emotional range" (子供の情操教育のため, Kodomo no jōsō kyōiku no tame) and "introduction of foreign cultures" (外国文化の紹介, Gaikoku bunka no shōkai).[5] In December 1960, NET also changed its common name from Nippon Educational Television to NET TV (NETテレビ).[4]: 64-65 The change also made its ratings to reach about 10% after 1963. Although it still ranks at the bottom rank of other rival broadcasters, it has greatly narrowed the gap between it and the other three.[4]: 57 Since April 1961, the station started broadcasting throughout the night.[4]: 66 

Transition from educational programming to general programming[edit]

The switch to general programming also led to an infighting among the management. In contrast to the then-president of NET TV, Hiroshi Ogawa (from Toei), who was actively promoting entertainment programs, Yoshio Akao (from Obunsha) thought that too many entertainment programs were against the original purpose of the educational TV station and was strongly dissatisfied with the vulgar programs that filled NET TV's program schedule at that time.[6]: 61-62 In November 1964, Akao, together with shareholders other than Toei and Nikkei, Inc., succeeded in its major reorganization, forcing Ogawa to resignas the president.[6]: 61 Since then, Toei's influence in NET TV has been gradually replaced by Asahi Shimbun.[6]: 93 The following year, the Asahi Shimbun appointed Kineji Miura (former Deputy Ministry of Political Affairs) as the director for NET TV.[6]: 86-92 

In the 1960s, NET TV also started airing foreign films as part of its schedule.[4]: 67 The Morning Show broadcast by NET TV in 1964 created a trend for a news-talk format on daytime Japanese TV, causing other networks to follow suit.[4]: 116 Hyōten, NET TV's drama in 1966, had a 42.7% ratings in its finale.[4]: 121 The success of the drama made the network to adjust its target audiences to single and married females.[4]: 127 Despite heavily focusing on entertainment programs, they continued to broadcast educational programs, albeit on a limited number of hours every morning.[4]: 77  In 1967, NET TV launched the Minkyokyo, to strengthen the production of educational programs.[4]: 74–75, 132 In April 1967, they started to broadcast in color TV, and by 1969, all of its programs were broadcast in color.[4]: 134-135 After 1968, many regional broadcasters in Japan began to pop up. This led to the broadcaster launching the fourth group of networks in the country, All-Nippon News Network, on April 1, 1970.[4]: 161-163 With the continuous network expansion, NET TV shifted its focus on its target audience again, this time from females to family members.[4]: 169-170 

As Asahi National Broadcasting[edit]

NET's transformation into a general-purpose television station was complete by November 1973, when NET, along with educational channel "Tokyo Channel 12" (now TV Tokyo) in Tokyo applied and received a general purpose television station license. At the same time, NET renamed itself as NET General Television (総合局NET), which subsequently became the "Asahi National Broadcasting Company, Limited" (全国朝日放送株式会社, Zenkoku Asahi Hōsō Kabushiki-gaisha, commonly named "TV Asahi") on April 1, 1977. Five years later, TV Asahi became the official network, until 1999, for yet another Toei live action franchise, the Metal Hero Series.

TV Asahi contains not only original anime, but also foreign cartoons dubbed in Japanese language (like Police Academy, The Smurfs, Adventures of the Gummi Bears) and some in the original language and subtitled (like Bonkers, Freakazoid!, Iznogoud).

In 1996, TV Asahi established the All-Nippon News Network (ANN) (オールニッポンニュース・ネットワーク, Ōru Nippon Nyūsu Nettowāku), and began a number of reforms, including the unification of all presentation styles on its regional networks and the creation of a new logo to give Asahi the look and feel of a national television network. On October 1, 2003, TV Asahi moved its head office from its Ark Hills Studio to Roppongi Hills, and the station was renamed "TV Asahi Corporation", with the name presented as "tv asahi" on-screen.

The transmission of international aquatics competitions, World Cup football matches, and creation of popular late-night TV programs contributed to a rise in ratings for TV Asahi, and lifted the TV station from its popularly ridiculed "perpetual fourth place" finish into second place, right behind Fuji TV, by 2005.

The station also launched its own mascot, Gō EX Panda (ゴーエクスパンダ, Gō Ekkusu Panda), also known as Gō-chan (ゴーちゃん。) Gō-chan is currently seen on TV Asahi's opening sign-on ID.

TV broadcasting[edit]

Since 2004, the funding of this station is through sponsorship.

Analog[edit]

(until July 24, 2011 only for 44 out of 47 prefectures)

JOEX-TV – TV Asahi Analog Television (テレビ朝日アナログテレビジョン)

Tokyo
  • Hachiōji – Channel 45
  • Tama – Channel 57
Islands in Tokyo
  • Chichijima – Channel 59
Ibaraki Prefecture
  • Mito – Channel 36
  • Hitachi – Channel 60
Tochigi Prefecture
  • Utsunomiya – Channel 41
Gunma Prefecture
  • Maebashi – Channel 60
Saitama Prefecture
  • Chichibu – Channel 38
Chiba Prefecture
  • Narita – Channel 59
  • Tateyama – Channel 60
Kanagawa Prefecture
  • Yokohama-minato – Channel 60
  • Yokosuka-Kurihama – Channel 35
  • Hiratsuka – Channel 41
Okinawa Prefecture
  • Kita-Daito – Channel 48
  • Minami-Daito – Channel 60

Digital[edit]

JOEX-DTV – TV Asahi Digital Television (テレビ朝日デジタルテレビジョン)

Ibaraki Prefecture
  • Mito – Channel 17
Tochigi Prefecture
  • Utsunomiya – Channel 17
Gunma Prefecture
  • Maebashi – Channel 43
Kanagawa Prefecture
  • Hiratsuka – Channel 24

Networks[edit]

See also[edit]

References[edit]

  1. ^ テレ朝, Tere Asa
  2. ^ 株式会社テレビ朝日, Kabushiki gaisha Terebi Asahi
  3. ^ 株式会社テレビ朝日ホールディングス, Kabushiki gaisha Terebi Asahi Hōrudingusu
  1. ^ "株式会社テレビ朝日｜ユーザー事例｜ヒラギノサポート" [Design Case Study: TV Asahi]. SCREEN Graphic Solutions (in Japanese). Retrieved 2021-09-11.{{cite web}}: CS1 maint: url-status (link)
  2. ^ テレビ朝日 地上アナログ放送「オープニング／クロージング」 [TV Asahi Terrestrial Broadcasting "Opening/Closing"], retrieved 2021-09-11
  3. ^ http://www.tv-asahi.co.jp/vi/flash_content/index.html http://www.tv-asahi.co.jp/vi/flash_content/index.html
  4. ^ a b c d e f g h i j k l m n o p q r s t u v w x y テレビ朝日社史 : ファミリー視聴の25年 [TV Asahi Corporate History: 25 Years of Family Viewing] (in Japanese). TV Asahi. 1984. OCLC 704013841.
  5. ^ a b c "50 Years of Educational Broadcasting" (PDF). NHK Broadcasting Research Institute (in Japanese).{{cite web}}: CS1 maint: url-status (link)
  6. ^ a b c d Nakagawa, Kazunori (2019). 二重らせん : 欲望と喧噪のメディア (in Japanese). Kodansha. ISBN 978-4-06-518087-7. OCLC 1136690026.

External links[edit]

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