Content analytics made easy

Parse.ly gives creators, marketers and developers the tools to understand content performance, prove content value, and deliver tailored content experiences that drive meaningful results.

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Our customers get results

+105%

paying subscribers

+65%

page views

+400%

daily newsletter subscribers

+300%

recirculation

Learn how the Parse.ly Dashboard helps you win with content

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Act on immediate insights or historical analysis

Use real-time data to keep a pulse on your current readership. Leverage historical analysis to get a clear picture of what happened in the past and use it to plan for the future.

See the whole picture

With over 30 unique attention metrics, subscriber tracking, and segmentation at your disposal, Parse.ly gives you everything you need. Stop worrying about whether you're tracking the right things, and focus on acting instead of analyzing.

Combine your metrics with audience segmentation

"The ability to break things down by region—especially when cross-referenced against Parse.ly's range of metrics like users, engaged time, social referrals and interactions—is priceless," said Adam Blenford, Managing Editor of Digital in Europe at Bloomberg.

Track your products in one place

Get the complete overview of where your audience is coming from (including web, iOS, Android, AMP, Facebook Instant, Tweets, and Apple News) and what content they're engaging with (whether it's text, audio, or video).

What customers are saying

Parse.ly offers us a pretty unique view of our active subscribers because we don’t have any other tools that actively track of retention.

We can see what types of stories subscribers are reading, how much time they’re spending on the site, and what referral sources they come from.

Indu Chandrasekhar

Director of Audience Development, WIRED

Decisions are made on newsroom coverage with more data, and our editors have a better understanding of what readers want to read.

From a structure perspective, we ensured that editors with digital DNA were helping drive the coverage from a story assignment view. They had to own the numbers and make coverage decisions based on what they were seeing in the numbers. That structural change makes sure the data is actually getting used.