aha (streaming service)

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aha
Aha OTT Logo.svg
Screenshot
Aha OTT Screenshot.jpeg
aha website screenshot on 8 April 2021
Type of businessStreaming media
Type of site
Available in
FoundedFebruary 8, 2020; 2 years ago (2020-02-08)[1]
HeadquartersHyderabad, Telangana,
India
Country of originIndia
Area servedWorldwide
Owner
Founder(s)Allu Aravind
PresidentAllu Aravind
CEOAjit Thakur
Industry
Products
ServicesOn-demand video streaming
ParentArha Media & Broadcasting Private Limited
URLwww.aha.video
CommercialYes
RegistrationRequired
UsersIncrease 1.5 Million (paid; as of November 2021)[2]
LaunchedMarch 25, 2020; 23 months ago (2020-03-25).
Current statusActive

aha is an Indian subscription video on-demand and over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group.[3][4] The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with Telugu New Year (Ugadi).[5][6][7]

History[edit]

Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Rameswar Rao Jupally, who joined as a partner in the venture. Ajit Thakur heads the platform.[7]

Market and expansion[edit]

After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted where all the film makers who worked on ''aha Originals'' attended and presented their work.[8] In November 2020, aha announced actor Allu Arjun as its brand ambassador.[9] The platform has acquired one million subscribers within a year of its launch,[10] and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.[11]

In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi.[12] aha 2.0 was launched[13] in November 2021 on a cloud-native platform from Firstlight Media.[14][15]

The Tamil language version of Aha was launched in February 2022.[16]

Original programming[edit]

The service began its operation by acquring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane.[7]

Original shows and series[edit]

The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020.[17] Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.[18][19] Talk show Sam Jam with Samantha Akkineni as its host premiered on aha on 13 November 2020.[20] Aha has planning to offer over 50 original shows for the year 2021.[21] Aha Talk show Unstoppable With NBK with Nandamuri Balakrishna ranked 5th on IMDB among the top 10 reality shows.[22]

Title Director(s) Premiere Length Genre Language Status
Geetha Subhramanyam 2020[23] Siva Sai 25 January 2020 1 Season, 8 Episodes Romantic Drama Telugu Ended
Kotha Poradu[23] Anvesh Michael 1 Season, 10 Episodes[24] Romantic Drama Ended
Shit Happens[23] Prasanth Kumar Dimmala 1 Season, 5 Episodes Adult Comedy Ended
Masti's[23][25] Krish Jagarlamudi 8 February 2020 1 Season, 8 Episodes Drama Ended
SIN[26] Naveen Medaram 30 March 2020 1 Season, 7 Episodes Adult Drama Ended
Locked[27] Pradeep Deva Kumar 1 Season, 7 Episodes Crime Thriller Renewed
Metro Kathalu[28][29] Karuna Kumar 14 August 2020 1 Season, 4 Episodes Anthology series Drama Ended
All Is Well[30] Sanjeev 15 August 2020 1 Season, 8 Episodes Talk show Ended
Addham[31] Siva Ananth, Barath Neelakantan and Sarjun 16 October 2020 1 Season, 3 Episodes Anthology series Ended
Tamasha with Harsha[32][33] Sarath Chandra 6 November 2020 1 Season, 4 Episodes Talk show Ended
CommitMental[34] Sadineni Pavan 13 November 2020 1 Season, 5 Episodes Romantic Comedy Ended
Sam Jam[35][36] B. V. Nandini Reddy 13 November 2020 1 Season, 4 Episodes Talk show Renewed
Honeymoon[37][38] Sakkath Studio 27 November 2020 1 Season, 6 Episodes Romantic Comedy Ended
No. 1 Yaari with Rana (Season 3) Sanjeev K Kumar 14 March 2021 1 Season, 10 Episodes Talk show Pending
11th Hour[39][40] Praveen Sattaru 8 April 2021 1 Season, 8 Episodes Thriller Ended
In the Name of God[41] Vidyasagar Muthukumar 18 June 2021 1 Season, 7 Episodes Crime thriller Ended
Kudi Yedamaithe[42] Pawan Kumar 16 July 2021 1 Season, 8 Episodes Sci-fi thriller Renewed
Aha Bhojanambu[43] Ankit 23 July 2021 1 Season, 8 Episodes Cooking Pending
Tharagathi Gadhi Daati[44] Mallik Ram 20 August 2021 1 Season, 5 Episodes Teen drama Renewed
The Baker and The Beauty[45] Jonathan Edwards 10 September 2021 1 Season, 10 Episodes Romantic comedy-drama Renewed
Sarkaar[46] 28 October 2021 1 Season, 12 Episodes Game show Pending
Unstoppable[47] Arun 4 November 2021 1 season, 10 Episodes Talk Show Renewed
3 Roses[48] Maggi 12 November 2021 1 Season, 8 Episodes Adult comedy drama Renewed
Chef Mantra[49] 17 November 2021 1 Season, 8 Episodes Cooking Pending
Akash Vaani[50] Enoc Able 11 February 2022 1 Season, 7 Episodes Romantic comedy-drama Tamil Ended
Irai[51] Rajesh M Selva 18 February 2022 1 Season, 6 Episodes Crime thriller Pending
Telugu Indian Idol[52] 25 February 2022 1 Season Reality singing Telugu Renewed
Qubool Hai?[53] Umair Hasan Faiz Rai Pranav Reddy 11 March 2022 1 Season, 6 Episodes Social crime drama Pending
Awaiting release
Kutthukku Patthu[54] TBA TBA 1 Season Tamil
Mad Company[54] TBA TBA 1 Season Comedy drama
Ramany vs Ramany 3.0[54] TBA TBA 1 Season Comedy drama

Original Films[edit]

The following original films debuted on the service during the COVID-19 pandemic; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.

Title Director(s) Premiere Genre Length
Run[23] Lakshmikanth Chenna 29 May 2020 Psychological thriller 86 minutes[55]
Bhanumathi & Ramakrishna[23] Srikanth 3 July 2020 Romantic drama 92 minutes[56]
Krishna and His Leela[57] Ravikanth Perepu 4 July 2020 Romantic comedy 125 minutes
Johaar[58] Teja Marni 14 August 2020 Anthology film 122 minutes[59]
Bucchinaidu Kandriga Thurpu Veedhi[60] Krishna Poluru 21 August 2020 Period romantic drama 122 minutes[61]
Amaram Akhilam Prema[62] Jonathan Edwards 18 September 2020 Romantic drama 132 minutes[63]
Orey Bujjiga[64] Vijay Kumar Konda 2 October 2020 Romantic drama 164 minutes
Colour Photo[65] Sandeep Raj 23 October 2020 Period romantic drama 141 minutes[66]
Maa Vintha Gaadha Vinuma[67] Mandala Aditya 13 November 2020 Romantic comedy 101 minutes
Anaganaga O Athidhi[68] Dayal Padmanabhan 20 November 2020 Thriller 93 minutes
Mail Uday Gurrala 12 January 2021 Comedy 116 minutes[69]
Super Over [70] Praveen Varma 22 January 2021 Crime thriller 83 minutes[71]
Y[72] Baalu Adusumilli 2 April 2021 Crime thriller 91 minutes[73]
Thank You Brother Ramesh Raparthi 7 May 2021 Thriller 94 minutes[74]
Ardha Shathabdham[75] Rawindra Pulle 11 June 2021 Crime thriller
Senapathi[76] Pavan Sadineni 31 December 2021 Crime thriller 144 minutes
The American Dream[77] Dr. Vighnesh Koushik 14 January 2022 Drama thriller 113 minutes
Bhama Kalapam[78] Abhimanyu 11 February 2022 Comedy thriller 133 minutes[79]

References[edit]

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  2. ^ "OTT platform aha launches 2.0 version". The Hindu. 4 November 2021. Retrieved 5 November 2021.
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External links[edit]

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