Twitter video resources
Ready to launch your Twitter Ads campaign?
Make your message more memorable by adding video to your Twitter Ads strategy.
More time spent consuming digital video globally than in 20161
increase in daily video views on Twitter over 18 months2
Year-over-year increase in watch time on Twitter3
Twitter video best practices
Incorporate these elements into your video to maximize performance on the platform. Videos optimized for Twitter drive an increase of 33% in emotional engagement.4
- Keep your video between 6-15 seconds long
- Grab attention early by opening on your product
- Add captions for mobile, sound-off viewers
- Show your logo and keep a permanent placement in the upper-left or upper-right corner of the frame
- Incorporate positive human interaction with your product(s) or service(s)
Video inspiration
We've outlined 12 video Tweet ideas for your business.
Brainstorm ideas for your next video Tweet.
Read the articles below for more detailed, data-driven advice.
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Promote your videos on Twitter
Twitter video examples
Snack company @Sun_Maid conveys a sweet, family-friendly story featuring their products in this short 6sec video.
Beauty subscription company @GlossyboxUK shows the human side of their brand in this short 8sec video.
Backpack and accessory brand @Herschelsupply announces their new summer collection in this human-centric, adventure-filled 15sec video.
Source information:
1Source: eMarketer, 2019
2Source: Internal Twitter research, Q4, 2019
3Source: Internal Twitter research, January 2019
4Increase in 33% is versus non-optimized TVCs. Source: GroupM + Twitter, EyeSee, TVCs vs Optimized Ads on Twitter, December 2018.
5Versus those not exposed to video ads. Source: U.S. Nielsen Brand Effect data
Ready to advertise on Twitter?
