Instagram is where tastemakers lead the creation of culture, break ground in new territories and take what already exists in unexpected directions. Now's the time for your business to join the action and try something new—use Reels to introduce your team, post a questions sticker in Stories to open up a conversation with customers, tag products across content to make it easier to shop in the moment of discovery—and shape the story you want to tell about your brand. See what business can learn from the first-ever 2022 Instagram Trends Report to help craft strategy and build content that speaks to your audience in the months to come.