The sensational true story of murder, madness, glamour, and greed that shook the Gucci dynasty, now fully updated with a new afterword

On the morning of March 27, 1995, four quick shots cracked through Milan’s elegant streets. Maurizio Gucci, heir to the fabulous fashion dynasty, had been ambushed, slain on the steps to his office by an unknown gunman. Two years later, Milan’s chief of police entered the sumptuous palazzo of Maurizio’s ex-wife, Patrizia Reggiani—nicknamed “the Black Widow” by the press—and arrested her for the murder.

Did Patrizia kill her ex-husband because his spending was wildly out of control? Did she do it because he was preparing to marry his mistress? Or is it possible Patrizia didn’t do it at all?

The Gucci story is one of glitz, glamour, and intrigue—a chronicle of the rise, near fall, and subsequent resurgence of a fashion dynasty. Beautifully written, impeccably researched, and widely acclaimed, The House of Gucci is a page-turning account of high fashion, high finance, and heartrending personal tragedy.

Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.

In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.

In this fully updated edition, you’ll explore:

• How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
• How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
• How to go 180 ̊ against common sense for ideas that have the potential of becoming viral.
• How to create the kind of portfolio that will get you a job in the industry.

Traders who are successful long-term do not rely on luck, but rather their ability to adapt, strategize, and utilize available tools and information. Modern markets are becoming increasingly accessible to the average consumer, and the emergence of retail options trading is opening a world of opportunities for the individual investor. Options are highly versatile and complex financial instruments that were exclusive to industry professionals until recently. So where should beginners start? The Unlucky Investor's Guide to Options Trading breaks down the science of options trading to suit interested traders from any background. Using statistics and historical options data, readers will develop an intuitive understanding of the potential risks and rewards of options contracts. From the basics of options trading to strategy construction and portfolio management, The Unlucky Investor's Guide to Options Trading guides readers through the world of options and teaches the crucial risk management techniques for sustainable investing.

With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that.

User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience.

In this book, you’ll:

• Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable
• Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover
• Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond
• Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs
• Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways

Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.

Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.

In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

Starting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business—from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You'll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough.

• Access six books in one, covering the whole process of starting and running a new business
• Learn how to easily jump the hurdles that many new business owners face
• Tackle taxes, determine the best business model for you, and create a solid plan
• Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager

This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.

Read this book and send your nonverbal intelligence soaring. You will discover:

• The ancient survival instincts that drive body language
• Why the face is the least likely place to gauge a person's true feelings
• What thumbs, feet, and eyelids reveal about moods and motives
• The most powerful behaviors that reveal our confidence and true sentiments
• Simple nonverbals that instantly establish trust
• Simple nonverbals that instantly communicate authority

Filled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.

Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education.

In these tumultuous times of economic and technological change, staying ahead depends on continual self-education—a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner.

The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention.

Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself—among them Benjamin Franklin, chess grandmaster Judit Polgár, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship—without knowing French.

Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life.

Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and exe - cute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs.

Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success.

The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you’ll discover the ins and outs of paralegal skills, from preparing documents and performing legal research to obtaining certification, job hunting, and understanding legal concepts.

Use this hands-on guide to help in your career considerations, bolster your paralegal training, or as an everyday on-the-job reference. Paralegal Career For Dummies will be your trusty assistant through all phases of your life as a paralegal, taking you forward with tips on networking and joining professional organizations that will enhance your career.

• Discover the job skills required for success as a paralegal
• Learn important legal concepts you’ll need on the job
• Access forms, templates, and examples on the companion website
• Develop strategies to manage time and advance your career

Complete with a companion website containing a wealth of valuable information, this book covers everything you need to become a top-notch paralegal.

According to Todd Henry, the key to standing apart from the noise is to find your unique voice. Those who identify and develop their voices will gain more attention and wield more influence. But first they have to identify what they truly stand for, develop a compelling vision, and become masters of expressing their ideas in whatever media they choose. Henry offers strategies, exercises, and true stories that illustrate the five attributes of resonant work:

• Authenticity: Uncover the narratives that are at the core of your personal and professional identity.

• Uniqueness: Identify what makes your work distinct from that of others, and learn to creatively package and present your message.

• Consonance: Cultivate internal consistency and harmony in your work.

• Empathy: Listen to your audience’s aspirations and struggles to make your message more compelling.

• Timing: Learn how to coordinate your work with ideas that already have cultural momentum.

Making your work speak is a life-long process of trial, error, and realignment. Henry’s book will help readers build a body of work that resonates deeply and achieves lasting impact.

• Creating a viable business plan
• Social media strategies to grow your customer base  
• Maximizing online sales to get your designs directly into customers’ closets
• Integrating sustainability in your sourcing and manufacturing
• Collaborating with influencers, stylists and brands to expand your audience 
• Landing the right financing for your type of business
• Establishing wholesale partnerships with the best retail stores
• Navigating the pitfalls of production both at home and abroad
   

• Completely updated text and examples
• Great headline formulas
• New exercises to spark creativity
• The best way to use graphics

This book will be of interest and understandable to anyone with an interest on where the world’s economy may be going.

The classic text of Benjamin Graham’s seminal The Intelligent Investor has now been revised and annotated to update the timeless wisdom for today’s market conditions.

The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham's philosophy of "value investing"—which shields investors from substantial error and teaches them to develop long-term strategies—has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.

Vital and indispensable, this revised edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

• Provides a rigorous treatment of some of the basic tools of economic modeling and reasoning, along with an assessment of the strengths and weaknesses of these tools
• Complements standard texts
• Covers choice, preference, and utility; structural properties of preferences and utility functions; basics of consumer demand; revealed preference and Afriat's Theorem; choice under uncertainty; dynamic choice; social choice and efficiency; competitive and profit-maximizing firms; expenditure minimization; demand theory (duality methods); producer and consumer surplus; aggregation; general equilibrium; efficiency and the core; GET, time, and uncertainty; and other topics
• Features a free web-based student's guide, which gives solutions to approximately half the problems, and a limited-access instructor's manual, which provides solutions to the rest of the problems
• Contains appendixes that review most of the specific mathematics employed in the book, including a from-first-principles treatment of dynamic programming

Contending Economic Theories offers a unique comparative treatment of the three main theories in economics as it is taught today: neoclassical, Keynesian, and Marxian. Each is developed and discussed in its own chapter, yet also differentiated from and compared to the other two theories. The authors identify each theory's starting point, its goals and foci, and its internal logic. They connect their comparative theory analysis to the larger policy issues that divide the rival camps of theorists around such central issues as the role government should play in the economy and the class structure of production, stressing the different analytical, policy, and social decisions that flow from each theory's conceptualization of economics.

The authors, building on their earlier book Economics: Marxian versus Neoclassical, offer an expanded treatment of Keynesian economics and a comprehensive introduction to Marxian economics, including its class analysis of society. Beyond providing a systematic explanation of the logic and structure of standard neoclassical theory, they analyze recent extensions and developments of that theory around such topics as market imperfections, information economics, new theories of equilibrium, and behavioral economics, considering whether these advances represent new paradigms or merely adjustments to the standard theory. They also explain why economic reasoning has varied among these three approaches throughout the twentieth century, and why this variation continues today—as neoclassical views give way to new Keynesian approaches in the wake of the economic collapse of 2008.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

• Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
• The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
• A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
• The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

Hailed as the definitive book on Uber and Silicon Valley, Super Pumped is an epic story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.

Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong.

“…Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly what we need now." —Arianna Huffington

Wall Street Journal Best Seller!

#1 Best Seller in Leadership, Personal Success, and Finance & Self-Help

Commemorate the timeless wisdom and power of Stephen Covey’s cherished classic, The 7 Habits of Highly Effective People, and do it in a highly readable and understandable, infographics format.

Dr. Covey's 7 Habits book is one of the most inspiring and impactful books ever written. Now you can enjoy and learn critical lessons about the habits of successful people and enrich your life's experience. And, it's in an infographics format that makes it easy for you to learn and apply Dr. Covey's 7 Habits.

Learn the habits of successful people. The 7 Habits of Highly Effective People has captivated readers for over 30 years and sold over 40 million internationally. It has transformed the lives of Presidents and CEOs, educators, parents, and students—in short, millions of people of all ages and occupations have benefited from Dr. Covey's 7 Habits book. And, it can transform you.

The 7 Habits of Highly Effective People, Infographics Edition guides you through each habit step-by-step:

• Habit 1: Be Proactive

• Habit 2: Begin With The End In Mind

• Habit 3: Put First Things First

• Habit 4: Think Win-Win

• Habit 5: Seek First To Understand Then Be Understood

• Habit 6: Synergize

• Habit 7: Sharpen The Saw

If you are a fan of The 7 Habits you will want to also try The 7 Habits of Highly Effective People: 30th Anniversary Card Deck, The 7 Habits on the Go: Timeless Wisdom for a Rapidly Changing World, and The 7 Habits of Highly Effective People: 30th Anniversary Guided Journal.

This book will be of interest and understandable to anyone with an interest on where the world’s economy may be going.

Here's a Secret Other Authors Won't Tell You...

――――――――――――

Day Trading is Hard and Most Day Trading "Educators" Don't Actually Day Trade!

You heard that right! They don't make their money from stocks, but from the chatroom memberships, video courses, and monthly subscriptions they sell to you! Before we get started, let me first go over what I don't include in this book...

• I have no "day trading" chatroom which charges your credit card each month for a service you'll never use.

• I have no monthly website subscription service for "more advanced strategies" that are needed to get started, but not included in the book.

• I have no Lamborghini I rented to put behind me in a video, or fake money on a table in front of me.

What I do have is a book that will teach you how the day trading industry actually works, my own wisdom from being in the stock market for almost a decade, and strategies you can use to actually start day trading.

Here's What You'll Learn In This Book:

━━━━━━▼━━━━━━

• Chapter 1: The Industry - In the first part of the book, I peel back the curtain and go over the actual day trading industry with you. I show you how so called "pro" traders are able to fake charts, statistics, and trades to make it appear like they actually make money day trading, when they really don't. I then go over the tactics they use to scam traders, and even a website which exposes all the fake educators.

• Chapter 2: Terminology - Here we go over all the terms you'll need to know as we progress to through the book. Volume, chart types, indicators, order types... it's all covered!

• Chapters 3 + 4: Pre-Trading Basics - In these chapters, I go over the basics of day trading. This includes what software and broker to use, finding mentors who you can refer to for help, and what the typical day in the life of a day trader looks like. I then show you how to set up your trading screen, what time frame to use, and the most beneficial types of stocks to trade.

• Chapter 5: Day Trading Strategies - This is the heart of the book, and where I spend the most time. In this section, I give you 8 different strategies you can immediately start using to day trade. I include detailed explanations, charts, and examples so you know exactly how to implement the strategies I go over.

• Chapter 6: Additional Advice - In the last part of the book, I give you my final bits of advice. This includes how to increase the probability of your trades, using a practice account, and more bits of wisdom I have learned over the years.

━━━━━━▲━━━━━━

I must admit to you, day trading is not easy and there is no guarantee of actually making it. However I feel this book gives you the best chance of actually getting started, as well providing a big picture of the day trading industry. If you've been on the fence about day trading, now is your chance to finally learn what it's all about!

As a complimentary bonus, only for book buyers, you'll receive my special report titled Crush the Market! This report goes over 14 beneficial tips I have learned throughout my trading career that will help keep your account profitable in the stock market.

If you want to learn the truth about day trading and are ready to get started, pick up your copy of How to Actually Day Trade for a Living right now!

Financial risk is the exposure of a corporation to an event that can cause a shortfall in a targeted financial measure or value and includes market risk, credit risk, market liquidity risk, operational risk, and legal risk. This material discusses the four key processes in financial risk management: risk identification, risk assessment, risk mitigation, and risk transferring. The process of risk management involves determining which risks to accept, which to neutralize, and which to transfer.

What role should they play in an investment portfolio? Do we use them only to seek shelter until the passing of financial storms? Or are they something more? Contrary to everything we know from modern financial theory, can higher returns actually come as a result of lowering risk? In Safe Haven, hedge fund manager Mark Spitznagel—one of the top practitioners of safe haven investing and portfolio risk mitigation in the world—answers these questions and more. Investors who heed the message in this book will never look at risk mitigation the same way again.

In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. 

The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: 

Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service.

If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees?

The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. 

The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

Learn how to double and triple your sales in any market. It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again.

More salespeople have become millionaires by listening to and applying his ideas than from any other sales training process ever developed.

In Psychology of Selling, Tracy teaches you:

• “The inner game of sales and selling”
• How to eliminate the fear of rejection
• How to build unshakeable confidence

Tracy shows how salespeople must learn to control their thoughts, feelings and actions to make themselves more effective.

Psychology of Selling gives you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:

• target unsustainable behaviors, and identify the barriers to change
• understand various commitment strategies
• communicate effective messages
• enhance motivation and invite participation.

The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you’re swimming upstream, against a strong current, with a bag of rocks tied to your waist.

Sales has changed.

Legacy sales gimmicks destroy relationships right from the first minute.

The 60 Second Sale is a turnkey system for building profitable, lifelong relationships. Whether you work with affluent consumers or sell to senior executives in FORTUNE 500 companies, this step-by-step guide will help you open doors, close deals, and make more money in a way that leverages your natural strengths. That’s the magnificence of the 60 second sale system. You get to be yourself and build your business.

In this book you will discover:

• How to start a sales conversation in 60 seconds
• Who to target for immediate income
• A powerful yet easy-to-use system to generate relationship revenue
• Five ways to initiate new relationships
• What to say to make sure your business meetings result in money in the bank
• The secret to getting a “yes” every time, even in the most competitive sales environment
• The winning mindset that removes the stress, uncertainty, and fear from income generation
• And so many other effective business growth strategies, your competition won’t know what hit them

Business relationships are built one minute at a time. From introduction to closing, every 60 seconds you have an opportunity to strengthen your relationship or destroy it. Isn’t it time you started leveraging your expertise, demonstrating your value, and building trust with your clients? When you do, they buy into who you are and how you can help them – right from the first minute.

The 60 Second Sale is a fail-proof system for succeeding in today’s relationship-focused sales environment.

"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com

Award-winning | Used by over 30 universities | Translated into 9 languages

An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.

Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.

How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.

Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.

In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:

• What type of mortgage risk Chase Bank predicted before the recession.
• Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves.
• Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights.
• Five reasons why organizations predict death — including one health insurance company.
• How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual.
• Why the NSA wants all your data: machine learning supercomputers to fight terrorism.
• How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy!
• How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job.
• How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison.
• 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more.

How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.

A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.

We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen.

In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. He analyzes the evolving technologies and management strategies necessary to keep the product moving to fulfill consumers’ demand for “arriving today” gratification. Mims reveals a world where the only thing moving faster than goods in an Amazon warehouse is the rate at which an entire industry is being gutted and rebuilt by innovation and mass shifts in human labor practices. He goes behind the scenes to uncover the paradoxes in this shift—into the world’s busiest port, the cabin of an 18-wheeler, and Amazon’s automated warehouses—to explore how the promise of “arriving today” is fulfilled through a balletic dance between humans and machines. 

The scope of such large-scale innovation and expended energy is equal parts inspiring, enlightening, and horrifying. As he offers a glimpse of our future, Mims asks us to consider the system’s vulnerability and its resilience, and who shoulders the burden, as we hurtle toward a fully automated system—and what it will mean when we are there.

Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton.

Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries.

But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS.

With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

“…Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly what we need now." —Arianna Huffington

Wall Street Journal Best Seller!

#1 Best Seller in Leadership, Personal Success, and Finance & Self-Help

Commemorate the timeless wisdom and power of Stephen Covey’s cherished classic, The 7 Habits of Highly Effective People, and do it in a highly readable and understandable, infographics format.

Dr. Covey's 7 Habits book is one of the most inspiring and impactful books ever written. Now you can enjoy and learn critical lessons about the habits of successful people and enrich your life's experience. And, it's in an infographics format that makes it easy for you to learn and apply Dr. Covey's 7 Habits.

Learn the habits of successful people. The 7 Habits of Highly Effective People has captivated readers for over 30 years and sold over 40 million internationally. It has transformed the lives of Presidents and CEOs, educators, parents, and students—in short, millions of people of all ages and occupations have benefited from Dr. Covey's 7 Habits book. And, it can transform you.

The 7 Habits of Highly Effective People, Infographics Edition guides you through each habit step-by-step:

• Habit 1: Be Proactive

• Habit 2: Begin With The End In Mind

• Habit 3: Put First Things First

• Habit 4: Think Win-Win

• Habit 5: Seek First To Understand Then Be Understood

• Habit 6: Synergize

• Habit 7: Sharpen The Saw

If you are a fan of The 7 Habits you will want to also try The 7 Habits of Highly Effective People: 30th Anniversary Card Deck, The 7 Habits on the Go: Timeless Wisdom for a Rapidly Changing World, and The 7 Habits of Highly Effective People: 30th Anniversary Guided Journal.

In The Five Dysfunctions of a Team, author Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams.

Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni's utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight.

Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams, even the best ones, often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.

Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.

The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Show me any highly successful person, and I will show you someone who has big dreams and who knows how to close! The end game is the close.

Learn how to double and triple your sales in any market. It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again.

More salespeople have become millionaires by listening to and applying his ideas than from any other sales training process ever developed.

In Psychology of Selling, Tracy teaches you:

• “The inner game of sales and selling”
• How to eliminate the fear of rejection
• How to build unshakeable confidence

Tracy shows how salespeople must learn to control their thoughts, feelings and actions to make themselves more effective.

Psychology of Selling gives you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:

• The seven universal story points all humans respond to;
• The real reason customers make purchases;
• How to simplify a brand message so people understand it; and
• How to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.

This book reveals the secrets, techniques, and tips of top earners. You’ll learn:

• Why the 30-Day Rule is critical for keeping the pipeline full
• Why understanding the Law of Replacement is the key to avoiding sales slumps
• How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
• The 5 C’s of Social Selling and how to use them to get prospects to call you
• How to use the simple 5 Step Telephone Framework to get more appointments fast
• How to double call backs with a powerful voice mail technique
• How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
• How to get text working for you with the 7 Step Text Message Prospecting Framework
• And there is so much more!

Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.

In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.

Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts and beliefs we consistently have, and the cumulative results of those actions eventually create the quality and circumstances of our lives and businesses. Therefore, transformative change in life and business is possible when we reconstruct our minds and take responsibility for its content.

• Lays out a simple process—the Personal Prosperity Plan—to create powerful results in your life and business
• Explains the power of focus and your subconscious mind
• Outlines a four step process: focus, emotional connection, action, responsibility

The Power of Consistency teaches you how to create a Personal Prosperity Plan, get deeply emotionally committed to the plan, and take consistent action toward implementing the plan for improved sales and business performance.