The shallow end of the email marketing pool
I used it as the main database management tool, while also using it for our email marketing campaigns and email analytics. I took over …
Constant Contact
Top Rated
Constant Contact
Starting at $9.99 per month
View PricingOverview
Recent Reviews
Reviewer Sentiment
N/A
Positive ()
N/A
Negative ()
Awards
Popular Features
View all 20 featuresEmail deliverability reporting (135)
8.6
86%
List management (90)
8.4
84%
Standard reports (87)
8.2
82%
Dashboards (87)
7.8
78%
Reviewer Pros & Cons
View all pros & consVideo Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Constant Contact, and make your voice heard!
Pricing
View all pricingCore
$9.99
Cloud
per month
Plus
$45.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $9.99 per month
Features Scorecard
Email & Online Marketing
7.7
77%
Reporting & Analytics
7.8
78%
Pre-Send Testing
8.1
81%
Product Details
What is Constant Contact?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, social media lead ads, and more.
- Deepen customer relationships
Create professional emails, segment the list and automate messages to drive more engagement and sales for a business.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, social media lead ads, and more.
- Deepen customer relationships
Create professional emails, segment the list and automate messages to drive more engagement and sales for a business.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online
Constant Contact Video
Introducing the Constant Contact online marketing platform
Constant Contact Integrations
Constant Contact Competitors
Constant Contact Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
View all alternatives
Frequently Asked Questions
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
How much does Constant Contact cost?
Constant Contact starts at $9.99.
What are Constant Contact's top competitors?
What is Constant Contact's best feature?
Reviewers rate Email deliverability reporting and Email Previews highest, with a score of 8.6.
Who uses Constant Contact?
The most common users of Constant Contact are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(720)
Reviews
(1-25 of 106)- Popular Filters
Companies can't remove reviews or game the system. Here's why
March 31, 2022
The shallow end of the email marketing pool
I used it as the main database management tool, while also using it for our email marketing campaigns and email analytics. I took over sole access of the platform and used the image editor, HTML and text editor versions, deployed surveys, landing pages and event invitation emails. We even used it for sharing a weekly covid-19 awareness poll, to make sure no one was exposed or feeling symptoms during the height of the covid situation. I could comfortable train someone in relatively short amount of time to use it proficiently, despite not having received any training. that's how intuitive the program is.
- options for designing emails
- variety of programs like event registrations and polls
- Database management is really good
- email templates need more in the wide format
- pricing levels based on database numbers is not good.
- customer service was a bit slow
February 09, 2022
Love the Segmentation Tool!
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on the market. We are able to segment our audience into regions and divide them among our sales guys. This way, we are able to connect sales with their target market and make sure customized content goes out to each region.
- Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
- Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
- Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
- Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
- Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.
- Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.
- Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.
November 16, 2021
Very intuitive interface that satisfies most email marketing needs.
We used Constant Contact in our Marketing department for email marketing and sales campaigns. Our Account Management department also used it to stay engaged with health plan members (e.g. quarterly newsletters, webinar invites, etc.) and clients (e.g. quarterly updates, surveys). It allowed us to send customized emails to specific populations of customers.
- You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
- Easy to use for folks who are not tech savvy.
- Very quick upload speed for contact lists when compared with other email marketing vendors.
- Easy to customize contact lists.
- Displays much more consistently across different email clients when compared with other email marketing vendors.
- Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
- Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
- Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
November 09, 2021
Constant Contact - Great for Beginners
Constant Contact is primarily used for mass email communications for a number of clients that I have worked with for marketing efforts. In addition to email distribution, there is also A/B testing and a reporting suite that displays key metrics relevant to their business. It is easy to use and scales work well.
- Mass email
- CRM utilization
- Testing
- Interface/UI
- Customer service
- Templates
Constant Contact is utilized by our Program Administrative Assistants. We utilize Constant Contact to send out community resources to the families we work with. We also use Constant Contact to develop surveys for parents to complete about their children that are enrolled in our after school programs. Constant Contact allows us to get out newsletters and other pertinent information to our families.
- Allows you to send out mass emails.
- Allows you to customize templates.
- Allows you to send out surveys.
- I have no suggestions.
June 01, 2021
Really strong ESP tool
We used Constant Contact to send our newsletters as well as segmented emails. We would create lists of audiences and import them into CC and then send these emails to our recipients. Our account management and digital marketing trams collaborated on these emails. Our goal was to find a scalable system to send targeted emails. For some clients we used integrations with their CRM or forms to directly input data into CC and make segmenting easier.
- Easily Design and create emails to send
- Integrate with many different tools and systems
- Easy to use interface and reporting
- A/B testing
- They are not a CRM but their contact management could use some improvements
- Pricing could be more affordable
- Would love to see better support when needed
May 30, 2021
CC for the Win
We use Constant Contact to send out monthly newsletters to groups of clients, past clients, and prospective clients. It helps keep us in front of customers.
- Cazoomi Salesforce integration is great.
- Being able to have buckets of different contacts is appreciated.
- The ability to easily edit the newsletter template is awesome.
- Sometimes the UI isn't sticky and changes don't get saved.
May 28, 2021
Helps me reach my clients easily
At my organization we use Constant Contact nearly everyday to interact with our customers and members. By easily creating emails and newsletters to be sent to all of our clients, we've seen higher opening rates, more clicks within emails, and higher engagement with our programs. We also use it to create various marketing campaigns and the process has been easy for our staff members to use.
- Ease of use
- Customer Service
- Customization features
- Value for money
- Embedding videos needs updating
- Frequent glitches within building designs
Constant Contact is a very important tool within my department for the different kind of email campaigns we run.
Our use of Constant Contact has saved my company time and allowed us acquire new customers and maintain existing customers, whilst expending very little in contrast to other marketing mediums we use to reach out to customers.
Our use of Constant Contact has saved my company time and allowed us acquire new customers and maintain existing customers, whilst expending very little in contrast to other marketing mediums we use to reach out to customers.
- Drag and drop email editor.
- Contact list management
- Email Automation
- User interface should be more intuitive. As an example, it took me a while to figure out the social media posting widget.
- The need for better integration with 3rd party software tools.
May 21, 2021
A solid email marketing program
We have used Constant Contact for quite a bit for both our B2C list as well as our B2B list for media contacts that we would send our press releases to. Almost all of our time has worked within the software a little bit, but a lot of our Operations department deals with it directly since we have deliverables to complete with email campaigns for clients.
- Constant Contact allows the users to send unlimited emails and just pay per list size.
- The software does welcome emails pretty well and allows you to set up all sorts of automation.
- The branded templates and starter templates are very useful and look good.
- The interface is definitely a bit difficult to use and it takes some getting used to.
- More customization and exporting of html would be awesome.
- They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
[Constant Contact] is very appropriate for managing our contact metrics for emails, we know that we must purge contact lists and with Constant Contact it is possible, we have also managed our entire extensive contact base with Constant Contact. I have a large number of contacts with Constant Contact and I like to be able to handle all the metrics without problems.
- Contact metrics are very easy to manage
- I can handle a large number of contacts
- It is an excellent alternative for database administration
- Sometimes the monitoring parameters are not the simplest
Constant Contact is used primarily by our Marketing and Client Relations departments to address our need to email press releases, firm announcements, etc. to large groups at one time. We are also able to customize messages for sub-groups within larger email blasts.
- Contact Database Management
- Large Group and Sub-Group Email Messaging
- Email Results and Metrics
- Glitch in the email builder resets font to default if you backspace after a return
- Certain functions (like RSVP) can be capture for free on other platforms, but not Constant Contact
- Somewhat limited background selection options (but is improving)
May 19, 2021
Simple Email Management for Any User
We used Constant Contact to manage our email lists and schedule email blasts for our company as well as our clients. Its intuitive interface made it simple for our clients to use with a quick introduction and demo.
- Customer lists management
- Scheduling email blasts with ease
- Templating emails
- I was pretty happy with it the way it is.
May 19, 2021
Great tool for email marketing
Constant Connect is an excellent email marketing tool to constantly keep in touch with your customer. This is a very user-friendly tool and very cost-effective.
- Cost Effective
- User Friendly
- Less learning curve
- Integration
- Costly
- User management
May 19, 2021
Easy to Use!
I use whichever email platform my clients prefer. I am currently using Constant Contact for monthly newsletters for a client to communicate with their customers.
- Easy to use
- Great for using a consistent template
- Good reporting
- The integration with Facebook could be better. The thumbnail that's autogenerated doesn't always look great.
Constant Contact is used by anyone who is sending out communication externally -- it's the email tool of choice for this company. Although it can be a quick* tool to get a polished email out fairly simply, it doesn't offer a lot of customizations or design functionalities that some competing drag-and-drop email tools.
*it's quick once you've learned it + spent time with it... there is a bit of a learning curve.
*it's quick once you've learned it + spent time with it... there is a bit of a learning curve.
- Polished Look
- Streamlined Functionality
- Consistent Look across Users
- Design elements
- Drag and Drop
- Learning curve
May 19, 2021
Constant Contact Needs Some Work
We have used it to assist a client with their marketing efforts since they were already using it. It was used as a CRM.
- I didn't really think it was very user friendly
- I prefer HubSpot
- User experience needs some work
- It doesn't have the same user friendly features that HubSpot has
- I'd like to see a major update
May 19, 2021
Easy to Use and Operate
Constant Contact is used to email a number of different constituencies, both internal and external, at our organization. It is used by the entire organization and across many departments. For us, it can be used for Marketing, Fundraising, Membership, and communicating with other interested parties. Constant Contact is our only email marketing tool.
- Easily email to different groups
- Strong data management
- Pretty straight forward user interface
- Some spacing issues on actual emails compared to on the preview screens
- Runs slow compared to other services I've used for this
- Not always as intuitive as it comes across from the beginning
May 19, 2021
Constant Contact is our mass message go to!
Our business development team has used Constant Contact for over ten years now sending our quarterly e-blasts to our entire database of clients, architects, engineers and vendor partners. The ease of start up and implementation was what initially attracted us to the platform. We love the ability to view the analytics to see who is opening our messages and for how long. This is an invaluable tool in tracking a segment of our client touches.
- Ease of start up
- Ease of transfer of contacts
- The ability to track who opens the messages
- We have had no issues within the way we use it
May 19, 2021
Great for de-centralized and local marketing
We are using Constant Contact to provide an email solution that is user-friendly for our local marketing groups. It allows us to keep our brand guidelines while giving local marketing the tools they need to send out information in a timely and measurable way.
- Automation of email campaigns
- Ability for quick analysis of emails
- Keep tailored templates that hold to the brand guidelines
- Easy to use for the lower end user
- Logs out frequently
- Still seems to go to spam folder
- Training options
Constant Contact is being used primarily by me at a small non-profit organization. It allows our organization to message our members and register them for events - although we haven't had in-person events in over a year, so primarily it's just been used for email messaging during that time. We have several different groups within our membership base, both geographically can categorically, and CC allows us to target different groups with different emails.
- Email list management
- Analytics of sent emails
- Scheduling sending of emails
- Managing categories of subscribers
- Email design could use improvements - especially with regards to better aligning what I see on the creation screen with what I see in my emails.
- The process of adding a new subscriber recently changed, and it's a strange workflow that doesn't quite make sense.
May 19, 2021
Constant Contact Review
Constant Contact has an efficient system for executing powerful email campaigns, it works centrally. Currently, I can use Constant Contact to drive our campaigns, we send out weekly email newsletters and we also manage our unsubscribe system on emails.
- Price
- Very sophisticated system
- Very easy to manage
- Strong
- Reports are not the most accurate
May 19, 2021
Robust digital marketing platform
We utilize Constant Contact to supplement several aspects of digital marketing for both internal and external efforts. We use it for departmental communication along with university-wide weekly newsletters and special news updates. Additionally, we've been able to assist other departments to get up and running to produce their own emails and digital newsletters. It allows us to have one central point of digital messaging campaigns.
- Easy learning curve
- Templates are easy to manage
- Lots of flexibility with integrations to other platforms
- Wish there was more flexibility to templates (design control)
- Would love more robust landing pages (new feature but we can hope)
May 19, 2021
Good, But May Not Be The Best Option
We used Constant Contact for several of our clients to deliver electronic emails. We did experience some difficulties with the product. After getting several positive reviews for an alternative platform, we stopped our subscription to Constant Contact and went with the other option. We are much happier now.
- Rather easy to use
- Simple instructions for using
- Very responsive in its use
- Customer service
- "Free trials" that are actually free
- Pricing
May 19, 2021
Constant Contact for corporate marketing teams
My client uses Constant Contact because it fits her budget and user friendly. In a previous no profit I worked in I used Constant Contact for email marketing. It solved the problem to deliver newsletters to their audience. It is very much templated but has some limited automation features. Only the marketing department used the software. It fit the budget for the companies.
- Cost effective for smaller budgets
- User friendly for the professional user
- Making it more creative friendly with the templates
- Less a la carte and more all in one features