These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
(1-25 of 71) Sorted by Most Reviews
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements…
Bloomreach is a Commerce Experience Cloud, empowering brands to deliver personalized customer journeys. It offers a suite of products that drive personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless…
Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data,…
Klaviyo is a growth marketing platform boasting more than 25,000 online businesses as users, including ColourPop, Huckberry, and Custom Ink, with (according to the vendor) brands using Klaviyo having made more than $3.7 billion in revenue in the last year. With a dedicated team of…
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With…
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform…
SALESmanago is a no-code, AI-driven Customer Data and Marketing Automation Platform boasting users among 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victorias Secret and other global brands.SALESmanago harnesses first- and zero-…
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable…
The Tealium AudienceStream™ solution offers segmentation and data enrichment capabilities to help users drive real-time marketing actions using their existing tools. AudienceStream helps unify fragmented omnichannel and cross-device marketing data to allow marketers to better leverage…
D&B; Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.
ReachForce in Austin, Texas offers a suite of data quality products for cleaning and preparing marketing data obtained from lead forms or commonly used marketing platforms, with the goal of maximizing the reliability and sufficiency of aggregated lead data.
Hull CDP collects, transforms, enriches, filters, searches and segments customer data across various tools. The CDP is presented as a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data. Hull is now a MessageBird…
Ensighten Pulse is a customer data platform from Ensighten offering multi-channel data collection and the ability to create robust, "360-degree view" customer profiles.
Optimizely Data Platform (formerly known as Zaius, a product acquired by Optimizely in March 2021) is a a customer data platform, or as the vendor describes it, B2C CRM. It's designed to help B2C marketers grow revenue from their existing customer base using segmentation, personalization,…
Customer Data Platforms (CDP) collect and store transactional, demographic, and behavioral data about individuals. It pulls data from multiple first-party sources and aggregates all of this information to build single, unified customer profiles. The primary goal CDPs serve is the need to build an accurate and full picture of customer profiles, so they can be used to better segment and target parts of the customer base.
CDPs give marketers the ability to build targeted campaigns and highly accurate audience segments. However, the CDP is primarily a data store and not a campaign execution tool. It contains technologies to collect data from across customer touchpoints and share information gathered across marketing systems. This improves marketing interactions and customer relationships.
The defining characteristic of a CDP is that it gathers all available first-party customer data from CRMs, marketing automation platforms, websites, email marketing software, ads, and point of sale (POS) systems into a single repository.
Tag management systems are responsible for collecting some of this data, such as cookie and user behavior data. The resulting customer profiles can be enriched with additive data such as lifetime value to provide a unified view of all customers. Consolidated data can then be sent to marketing execution partners in real-time, via data connectors.
Both customer data platforms and customer relationship management systems are databases that store customer information. However, there are a few key differences between the two. To start, CDPs are designed to build unified customer profiles by collecting disparate pieces of data from multiple first and second-party sources. On the other hand, CRMs are designed to help track the interaction history of a certain contact or account and improve sales forecasting. CRMs also include sales pipeline management capabilities.
Customer data platforms can also collect offline and online customer data. In order to be captured in the user’s CRM, any offline customer interaction data needs to be manually inputted into the system.
The CDP has some characteristics in common with Data Management Platforms (DMPs). DMPs are also marketing data stores but are narrower in focus. Though they sometimes handle first-party data (i.e. data a firm has collected about its own audience), DMPs are traditionally second and third-party data aggregators and collect behavioral data purchased from publishers. They are concerned with high volume, top-of-the-funnel data. CDPs, on the other hand, are concerned with middle-of-the-funnel and bottom-of-the-funnel data and customer conversion.
Another key distinction between CDPs and DMPs is that data management platforms collect data primarily on anonymous individuals. They collect data inputs such as cookies and IP addresses. In contrast, CDPs collect personally identifiable information (PII), thus much of the data in your CDP will be about known entities.
Customer data platforms provide the following set of features:
Before investing in a CDP, consider the following key factors:
CDPs are generally available on a monthly or annual subscription. Pricing is tied to the number of monthly tracked users (MTUs) or the number of identifiable profiles. Additionally, some CDP vendors bundle their CDP with other modules for advertising and retargeting, real-time interaction management, or other marketing activities.
CDP installations can range from $10,000 up to $300,000 annually. Most vendors do not publicly disclose pricing information on their website but will provide a quote upon request.
The following Customer Data Platforms (CDP) offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.
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CDPs can provide several benefits for an organization:
Popular customer data platforms on TrustRadius include:
