These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
(1-25 of 165) Sorted by Most Reviews
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess employee…
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video…
SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis,…
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…
Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users…
With over 10 million users, Jotform's form builder is presented as an easy way to create and publish online forms from any device. The company offers 10,000+ ready-made form templates, 100+ integrations to 3rd party apps, and advanced design features so that it can serve as an online…
Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.
The PI Behavioral Assessment™ is a simple yet effective assessment that is broken down into four primary behavioral factors, or core drives. These core drives and their relation to each other create a behavioral pattern that provides a framework for understanding the workplace behaviors…
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan…
Submittable offers tools to launch, measure, and grow social impact programs, locally and globally. From grants and scholarships to awards and CSR programs, Submittable partners with users to make a difference. The vendor states Submittable has supported over 95,000 social impact…
MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns on their own.Designed to help users connect with audiences and grow business using tools like automation, website builder, landing pages,…
Clicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in…
Survey Anyplace helps users create surveys, quizzes, and assessments that return personalized advice to respondents in the final screen, through email, or in a branded PDF report. Customers include Capgemini, Adobe, Accor Hotels, as well as many midsize consulting companies and agencies.…
SoGoSurvey is an online survey software solution that helps users create surveys quickly. The free package includes basic features for building surveys and the paid package includes advanced features.
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and…
Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing…
Alchemer (formerly SurveyGizmo) is an online survey tool that helps companies design surveys and collect and analyze data. Features include branding, logic & branching, mobile surveys, question types, and reporting.
FormAssembly is a web form and data collection platform that helps organizations take control of the data collection process. Its drag-and-drop Form Builder aims to empower team members and enables a wide range of use cases. Users can choose from multiple field types, and additional…
Quantum Workplace provides an all-in-one employee engagement software that makes managers the central drivers of workplace culture. Serving more than 8,700 organizations, Quantum Workplace’s technology gives team leaders direct access to employee feedback and personalized real-time…
QuestionPro offers online survey software to create, distribute and analyze surveys, polls, quizzes and more. The software lets users optimize the survey theme to match the brand voice with custom CSS, header & footer, fonts, and logo. Reports to derive insights help users make…
GetFeedback, now from SurveyMonkey (acquired November 2019), is a customer feedback solution designed to be easy-to-use, and measure the voice of the customer so companies can take action and provide an exceptional experience.
For businesses, online surveys can provide important feedback for various insights including customer satisfaction, product reviews, and recommendations. Most survey tools support the creation of online surveys. Some tools also support paper surveys with a ‘print’ option. Advanced survey tools include the creation and deployment of phone surveys. All formats include a collection mechanism for response data.
Survey tools allow users to create and distribute surveys, where they can then collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms, with tools such as advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on survey creation and response, which users can then use other data input resources to complete the review process.
Most Survey and Forms Building Tools have the following features:
Before purchasing Survey and Forms Building Tools, buyers should consider the following factors:
Use Case: Businesses should consider a platform that best fits the type of survey they’re trying to conduct (i.e., CSAT surveys, employee feedback surveys (360 Degree feedback), marketing surveys, or research studies). Each of these surveys contains different features and layouts to optimize data collection. Choosing the wrong template for the data they’re trying to collect, there may be a negative impact the effectiveness of their survey. Software capacity for cross-channel distribution should also be considered.
Data Export: If a business already has pre-compiled data they want to be considered in a survey they’re running, they should consider a vendor that offers enhanced export support from third–party sources. For businesses that conduct in-person and online surveys, this is an imperative feature to be included to save time and money while collecting and analyzing data.
Crowdsourcing Capabilities: This is an important feature to consider for users that lack access to a pre-established mailing list or customer. For an additional fee, organizations can pay for a survey vendor to access their survey pool, with a view towards growing their user base.
Survey Logic: Survey logic features allow users to set up custom question pathways. This helps users segment respondents in analysis. It also personalizes surveys based on contextual information from the respondent. Examples of survey logic include:
Different tools support different types of logic and to varying levels of complexity.
Start a Survey and Forms Building Tools comparison here
Survey tools are usually priced based on the number of respondents and analytics capabilities in a subscription model. At the basic level, survey tools can be completely free, which works for smaller audiences and small-scale surveys. Paid survey platforms start at around $15/mo, covering up to 1,000 respondents and basic reporting, with pricing running as high as 400 dollars per month. This price level typically includes data export, integrations, and analytics, in addition to a far greater number of respondents.
More resources are available on the TrustRadius Buyer and Vendor Blogs:
An online survey is a questionnaire that people can complete over the Internet.
Online surveys are typically created as Web forms. Answers are then stored in a database. Statistical software can provide analytics based on the answers.
Survey tools let users create and distribute surveys. From there, users can collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms. These tools include advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on the survey creation and response. Users can then use other resources (like Excel) to complete the review process.
The following Survey & Forms Building Tools offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.
The most popular Survey and Forms Building Tools include:
