These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
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The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Printfection is a swag management platform that aims to simplify the buying, managing, and distribution of swag and branded merchandise, from the company of the same name in Denver. They offer a suite of online swag management tools and APIs alongside custom printing, inventory…
PFL delivers authentic human experiences by orchestrating impactful direct mail in an ecosystem fueled by data. They bring the measurement, personalization, and predictability users expect from digital to direct mail. The Hybrid Experience Platform integrates with current systems…
Notifii Track is a cloud-based, app-based package management software designed to save the user time by decreasing the time spent logging packages down to seconds. Users take a picture of each package that comes in and a notification is instantly sent to the recipient. Users can…
Vistaprint, a Cimpress company, helps small business owners create expertly designed, up-to-date custom direct mail marketing items, such as photos, business cards, labels & stickers, and related promotional products.
Stamps.com, now from Auctane (the company rebranded December 2021) provides the functions of the Post Office right on a desktop. From postage stamps to shipping labels, from First Class Package Service to Priority Mail, Stamps.com enables users to print and manage postage.
Amazingmail is a mobile app and website print-mail fulfillment partner, Amazingmail offers proprietary backbone technology that lets any business automatically send one or thousands of attention-getting cards the next business day.
Magnet is a direct mail automation technology from CIQ Analytics in Dallas.
PackageX works at the heart of the latest advancements in machine vision and Artificial Intelligence (AI) to deliver mailroom management and delivery automation solutions. Their products are powered by the cloud and boast users among teams like WeWork, DelVal University, Symphony…
Package Zen, headquartered in Chicago, aims to deliver an effortless package management software that logs deliveries, notifies the right person, sends reminders, and records where each delivery ends up, with the goal of making it as simple as snapping a picture.
Quadient offers Parcel Pending, software to manage a parcel locker network from anywhere. It is a cloud-based platform designed to enable efficient parcel locker network management with real-time monitoring and advanced reporting.
Direct mail automation software allows marketers to automate the process of sending physical mail, such as marketing materials, product catalogs, gifts, employee swag, etc. Using direct mail automation software, marketers can plan and deliver mail campaigns similar to email marketing or marketing automation software. Direct mail includes varieties of print mail like brochures, product catalogs, newsletters, postcards, and other sales and marketing collateral.
Some direct mail automation products allow users to completely customize the materials that are sent out with their own branding and logos. Other direct mail automation platforms instead connect users with marketplaces of goods (such as Amazon) to help keep costs low. Depending on your use case, one of these types of direct mail automation platforms may be more preferable.
There are several sales, marketing, and HR use cases for direct mail automation software. Individual sales reps or sales managers can use these platforms to send out gifts to new customers or prospects they are trying to win over.
Marketers might use direct mail automation as part of their account-based marketing (ABM) strategy, to send out gifts and marketing materials after an event or webinar, or to engage/re-engage a specific segment of users or customers. These products can also be used in local marketing to inform potential customers of promotions (e.g. as in customer loyalty programs) or events.
The HR use cases for this type of software are still emerging. But many innovative companies are testing out using direct mail automation platforms to help increase employee engagement and improve the employee experience. For example, companies can use these platforms to send employees gifts for anniversaries, birthdays, company milestones, etc.
One new trend in the direct mail automation space is the emergence of hybrid direct mail programs. These types of programs aim to unite physical and digital direct mail approaches to produce an integrated hybrid experience for mail recipients.
Depending on the company, this may look like integrating your direct mail automation platform with your marketing automation, email marketing, account-based marketing (ABM), sales engagement, or CRM software so you can orchestrate a triggered direct mail campaign. Triggers can include things like attending a webinar, browsing the product catalog on your website, adding a product to a shopping cart, filling in a demo request form, etc. Certain direct mail automation platforms like PFL Hybrid Experience Platform and Sendoso offer integrations that make this possible.
This allows marketers to combine direct mail programs with their other marketing strategies to provide their audience with timely, relevant, and personalized physical mail. Businesses that use this approach can create a truly hybrid marketing experience, using both digital and physical mail to win more customers. Ultimately, this can help increase conversion rates and revenue.
Most direct mail automation software will include the following features:
Not all direct mail automation software is ideal for all company size segments or industries. Before investing in one of these platforms, consider the following key factors:
The pricing models for direct mail automation platforms can vary widely. For example, some vendors charge either a one-time fee or a monthly subscription price. One-time fees can range from a few thousand dollars up to multiple thousands, depending on the total number of items being purchased and shipped and different customization options. Subscription fees can range between $100 - $400 per month, also depending on the number of items needed and branding options.
On the other hand, some vendors do not charge an upfront or monthly fee but charge a ‘service fee’ or comparable fee for each item purchased and shipped. Factors that can impact the full cost of the platform include:
Based on all the factors above, buyers can expect to pay at least $5,000 in total for a one-year subscription for direct mail automation platforms. Interested buyers should contact the vendors directly for a more thorough breakdown of pricing.
The following Direct Mail Automation software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.
According to end-user reviews on TrustRadius, Sendoso is a top-rated direct mail automation platform. Buyers on TrustRadius frequently compare Sendoso with other options like:
Visit the TrustRadius direct mail automation software category page to read verified end-user reviews for these products.
