Nonprofit CRM Software

Nonprofit CRM Software Overview

Constituent Relationship Management (CRM) is similar to Customer Relationship Management. The difference is nonprofits have constituents or stakeholders instead of customers, so they have needs that Customer Relationship Management systems can’t meet. A nonprofit CRM provides an integrated view of all of its constituents, including:


  • Donors

  • Grant-making organizations

  • Corporate supporters

  • Volunteers

  • Suppliers and vendors

  • Program or service beneficiaries

A nonprofit CRM centralizes data from all constituent groups in a single system in order to simplify the process of enhancing relationships with constituents. A nonprofit CRM tracks all constituent activity from emails sent to donations made.


Nonprofits depend on the strength of constituent relationships for their very existence. A nonprofit CRM creates an avenue for maintaining relationships with existing supporters. As nonprofits grow, however, it becomes necessary to reach out to new supporters and donors. Nonprofit Constituent Relationship Management software helps with this as well by running marketing programs to find new donors and other sources of income.


CRM systems are a major component in the professionalization of nonprofits. They help nonprofits employ modern corporate marketing techniques to win support.

Best Nonprofit CRM Software include:

Salesforce.org Nonprofit Cloud, Bloomerang, EveryAction, Little Green Light, and DonorPerfect.

Nonprofit CRM Software TrustMap

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Nonprofit CRM Products

(1-25 of 54) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Blackbaud Raiser's Edge NXT

Raiser's Edge NXT is cloud fundraising and constituent relationship management software from Blackbaud.

Bloomerang

Bloomerang is a cloud-based donor management platform that is designed to help nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. The vendor says their donor management application is rooted in principles of…

EveryAction

EveryAction

Customer Verified

EveryAction provides fundraising software, donor management software, and CRM software to nonprofit organizations, offering a platform ​spanning the fundraising, digital, and organizing ​needs of nonprofits. Built and supported by nonprofit experts, EveryAction aims to enable nonprofits…

Network for Good

Network for Good in Washington DC offers their non-profit fundraising suite of applications, with donor management features like intelligent tracking of donor readiness and targeted messaging.

Blackbaud eTapestry

Blackbaud eTapestry is a cloud-based, donor management solution for small and growing nonprofits. It has been designed to help nonprofits streamline manual administrative processes, deliver meaningful donor experiences on any device, and provide integrated online and offline communication…

Salesforce.org Nonprofit Cloud

Salesforce for Nonprofits, the Salesforce.org Nonprofit Cloud, is a nonprofit constituent relationship management platform from Salesforce, which supports constituent engagement, fundraising, and grants. Nonprofit editions contain Salesforce Lightning Edition along with the former…

Blackbaud CRM

Designed for large, complex organizations as well as federated and international nonprofits.

Kindful, a Bloomerang product

Kindful aims to help nonprofit organizations across the world fundraise more effectively. Kindful includes fundraising tools, reporting, and analytics all in one CRM. Kindful was acquired by Bloomerang in January, 2021. It is now a Bloomerang product.

Blackbaud Altru

Designed for General Admissions Organizations

Neon CRM

Thousands of nonprofits use Neon's nonprofit CRM to raise more, save time, and get things done. Many of the vendor's employees come from a nonprofit background, enabling the company to design Neon with the needs of nonprofits in mind. The product is cloud-based, allowing companies…

Little Green Light

Little Green Light offers headquartered in New Hampshire offers a donor management platform providing constituent profiles with membership management features in a SaaS application, as well as featuring communication, collaboration and organizational task automation.

Salsa CRM

Salsa CRM (Formerly DonorPro CRM) is a donor and constituent management system that helps nonprofits build donor profiles, track every interaction, cultivate major gifts, and report on all development activities. The platform includes mobile-ready digital marketing tools for email,…

NationBuilder

NationBuilder is a content management software offering from NationBuilder.

Ellucian CRM Advance

Ellucian CRM Advance is a nonprofit constituent relationship management software solution offered by Ellucian, Inc.

Causeview

Causeview aims to make donor management simple. This solution is built on the Salesforce.com platform and according to the vendor, this provides users with best in class fundraising, events, volunteers and payment processing tools on top of the world’s most popular CRM.

Raklet Membership Management Software

Raklet enables communities to meet, network and grow. Community management platform that helps users build brand engagement and opportunities, fully branded to match company colors. Users can: - Organize and enrich member database with Raklet CRM - Build custom forms and pages…

LiveImpact

LiveImpact is a technology platform that was specifically designed and built to support social impact organizations, nonprofits, foundations, and CSR groups, with all their technology needs. It offers Program Management, Fundraising and Volunteer Management all under a single platform.…

DonorSnap

DonorSnap in Wisconsin offers a nonprofit fundraising and constituent management platform, supporting at different pricing tiers larger or small groups of donors with fundraising tools like mass email with acknowledgement emails, mobile app, event registration and forms, management…

PatronManager

PatronManager is a nonprofit CRM that handles ticketing, subscriptions, fundraising and email marketing built on the Salesforce platform.

CharityEngine

CharityEngine is designed to simplify the complex world of online fundraising for nonprofits, as a nonprofit CRM. Integrated tools for donations, emails, and other elements of fundraising feed data into a central view to make it easier to know and care for donors. The solution boasts…

Blackbaud DonorCentral

Blackbaud DonorCentral is a donor management system supporting fund accounting donor engagement with brand specific configurability.

Virtuous CRM

Virtuous is a nonprofit Automation and CRM platform that helps nonprofits build relationships at scale. The product aims to enable nonprofits to dramatically increase giving by engaging in personalizing communication with their constituents. According to the vendor, the platform…

Learn More About Nonprofit CRM Software

What is Nonprofit CRM Software?

Constituent Relationship Management (CRM) is similar to Customer Relationship Management. The difference is nonprofits have constituents or stakeholders instead of customers, so they have needs that Customer Relationship Management systems can’t meet. A nonprofit CRM provides an integrated view of all of its constituents, including:


  • Donors

  • Grant-making organizations

  • Corporate supporters

  • Volunteers

  • Suppliers and vendors

  • Program or service beneficiaries

A nonprofit CRM centralizes data from all constituent groups in a single system in order to simplify the process of enhancing relationships with constituents. A nonprofit CRM tracks all constituent activity from emails sent to donations made.


Nonprofits depend on the strength of constituent relationships for their very existence. A nonprofit CRM creates an avenue for maintaining relationships with existing supporters. As nonprofits grow, however, it becomes necessary to reach out to new supporters and donors. Nonprofit Constituent Relationship Management software helps with this as well by running marketing programs to find new donors and other sources of income.


CRM systems are a major component in the professionalization of nonprofits. They help nonprofits employ modern corporate marketing techniques to win support.

Nonprofit CRM Features & Capabilities

  1. Single system of records for all constituent activity

  2. Donor management

  3. Pledge and grant management

  4. Event management

  5. Email marketing

  6. Program or service management

  7. Workflow and task assignment

Pricing Information

Pricing for nonprofit CRM software is typically determined by the number of constituents.


For small nonprofits with less than 1,000 constituents, pricing ranges from $39/mo. to $99/mo. Enterprise level plans can run upwards of $5,000/mo. for teams.


Nonprofit CRM Comparison

When considering nonprofit CRM options, consider the following aspects of each product offering.

  1. Marketing Features: While most nonprofit CRM options provide some marketing features, it is only a focus for some. If your nonprofit plans on using a nonprofit CRM to grow your base of constituents, you should select a CRM with a focus on marketing features. Otherwise you may prefer a more affordable solution that is primarily focused on handling existing constituents.

  2. Integrations: Nonprofit CRM systems have various integrations so that they can easily fit into your nonprofits IT infrastructure. When purchasing a Nonprofit CRM, consider what systems your nonprofit uses, and ensure that the CRM you choose offers integrations with your essential systems.

  3. Automation Features: Many nonprofit CRM systems allow for the automation of processes like creating fundraising pages and managing constituents. More advanced automation features are important for larger nonprofits, but they can run up the price of the software. It is worth considering if your nonprofit needs advanced automation features or if you can handle those processes by other means.



Frequently Asked Questions

What sorts of donor management features are included in Nonprofit CRM tools?

Most nonprofit CRM tools allow nonprofits to easily reach out to donors to show appreciation for their contribution. Additionally, nonprofits can send out event invitations and reminders to donors. Lastly, Nonprofit CRM tools integrate with most accounting tools, so any donation/donor information can be stored there.

What are the benefits of Nonprofit CRM tools over traditional CRM tools?

Nonprofit CRM tools include features for creating events and fundraising pages. Additionally, nonprofit CRM tools include customizable workflows designed with the needs of nonprofits in mind. Most features nonprofit CRM tools provide are also offered by traditional CRM software, but nonprofit CRMs are optimized for nonprofits.

What considerations should you make when purchasing CRM software?

The number one consideration when purchasing a nonprofit CRM should be the integrations that it offers. A nonprofit CRM will help you nonprofit the most when it integrates easily into your IT infrastructure. Once you have found nonprofit CRM solutions that can fit into your system, you should ensure it has the automation features you are looking for. Additionally, if you want to use your CRM to grow your constituent base, make sure you choose one with marketing capabilities.