Web Analytics Tools
Web Analytics Tools Overview
Top Rated Web Analytics Products
These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Web Analytics Tools TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Web Analytics Products
(1-25 of 88) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close…
Smartlook
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked…
Adobe Analytics
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category…
AT Internet provides digital analytics. Active for over 20 years, AT Internet's goal is helping customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, AT Internet'…
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…
Moz Pro
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search…
Key Features
- SERP ranking tracking (39)86%8.6
- Keyword analysis (39)85%8.5
- Page grader (38)82%8.2
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create…
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven…
FullStory
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging…
Key Features
- Session Recording and Replay (5)98%9.8
Siteimprove
Siteimprove is a digital analytics and content QA platform. On the digital analytics side, in addition to conversion measurements and site visitor journey tracking, Siteimprove also includes in-page web analytics features, such as behavior maps and user feedback/surveys. On the content…
Learn More About Web Analytics Tools
What are Web Analytics Tools?
Web Analytics Tools are utilized by businesses to track website user activity. By tracking activity, organizations can optimize their content towards the audience demographic they’re marketing to. Web Analytics Tools capabilities have expanded beyond the basic tracking of web usage, and can also be used to analyze interactions across multiple channels, including social media and mobile apps. This expanded approach is sometimes called digital analytics.
The data from Web Analytics Tools help companies evaluate and improve their online presence. Web Analytics Tools also help businesses focus on and collect the performance indicators needed to attract more visitors, boost sales, increase customer engagement, and improve customer retention. Once the data is collected and analyzed, businesses can focus on improvements such as refining website content, adjusting website design, and reallocating marketing dollars. With these approaches and with the help of Web Analytics Tools, businesses can increase their customer retention as well as appeal to a larger consumer base.
Web Analytics Tools Features
Most Web Analytics Tools products have the following features:
- Individual-level tracking
- Real-time analytics
- A/B testing
- Mobile analytics
- Attribution modeling
- On-the-fly segmentation
- Ecommerce tracking
- Funnel analysis
- Cohort analysis
- Cross-device tracking
- In-page analytics (Session recording, click tracking, mouse tracking, heatmaps)
- Goal conversion tracking
- Event tracking
- Privacy compliance
- On-premise option
- Benchmarking
Web Analytics Tools Comparison
Before purchasing Web Analytics Tools, businesses should consider the following factors:
Customization: Every business aims to get something different from their Web Analytics Tools platform. Businesses should consider Web Analytics Tools that allow them to customize their user collection process to best fit their goal (i.e., more conversions, more web traffic, more user engagement). Some platforms cater to increasing sales while others focus on user interaction. Businesses need to choose a vendor that best fits their analytics needs.
Security: Security risk and denial of service attacks (DDOS) can greatly affect the effectiveness of data collection. Businesses with exceptionally high amounts of traffic need to consider a vendor with safeguards to prevent these issues, such as Captchas, email confirmations, or two-factor authentication. They also need to make sure their vendor has security measures to protect user data and meet regulatory data compliance requirements.
Customer Communication Capabilities: This is an important feature to include for businesses selling products on their websites. Having Web Analytics Tools that have a direct line for customers to voice concerns and ask questions not only increases engagement times, but also will help drive product conversions. It will also allow businesses to record any possible issues that consumers find with their site that can be improved upon.
Start a Web Analytics Tools comparison here
Pricing Information
Pricing for Web Analytics Tools varies by vendor. Many web analytics vendors use a Freemium pricing strategy to attract businesses. These tools provide a free version for a single website but charge for multiple websites. There are also additional charges for features such as data visualization and analytics, additional users, advanced tag management tools, individual-level tracking, and other enterprise capabilities.
More Resources
More resources are available on the TrustRadius Buyer and Vendor Blogs:
- Trends in MarTech: Analytics – What Stops Marketers From Being Truly Data-Driven?
- Top 10 Fastest Growing Digital Analytics Software Platforms in 2014
- 6 Tools that Integrate with Google Analytics
Web Analytics Tools Best Of Awards
The following Web Analytics Tools offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.
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Frequently Asked Questions
What are the benefits of using Web Analytics Tools?
What are the best Web Analytics Tools products?
These are considered the best Web Analytics Tools: