11 reasons Mac means business.

Reason no.1

Seriously
powerful
silicon.

Apple silicon changes everything. Choose from three powerful chips — M1, M1 Pro or M1 Max. Each one delivers blazing-fast processing and incredible power efficiency. In short, Apple silicon is a breakthrough for breakthroughs. For your entire team.

Apple silicon overview (PDF)

Reason no.2

See reason no.1.

All-new Apple silicon really is that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before.¹ MacBook Pro with M1 Pro or M1 Max delivers up to 13x faster graphics.² It’s the ultimate in performance for innovation.

Reason no.3

Our longest battery life.

With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for as long as you want.³

18 hours

Reason no.4

Mac works
with IT.

Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

Learn more about IT

Reason no.5

Mac works for companies without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.

Reason no.6

Mac can cost less
in the long run.

With fewer support tickets, less software needed and higher residual value, the savings add up.⁴

Read the Forrester TEI Study

Reason no.7

The most innovative companies run on Mac.

84 per cent of the world’s top innovators, such as Salesforce, SAP and Target, deploy Mac at scale.⁵

Reason no.8

Zoom.Box.OmniPlan.Outlook.Slack.Quip.Excel. And so much more.

All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox.⁶ And thanks to Apple silicon, popular iPhone and iPad apps for work can now run on Mac too.

Learn more about apps for work

Reason no.9

Security’s
built right in.

Mac is secure out of the box thanks to built‑in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.

Learn more about Apple security

Reason no.10

Mac ❤ iPhone.

Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Use Handoff to start an email on one device and finish on another. And pick up calls anywhere.