Dual Action.
Bust odour. Smell Irresistible.
Bust odour. Smell Irresistible.
Dual Action.
Our revolutionary new Dual Action technology fights odour, leaving you smelling irresistible. So that no matter what comes your way, you're ready.
THE QUIZ
FIND YOUR PERFECT MATCH.
Let's find your winning formula, so when you meet IRL you'll be smelling bomb dot com.
ALL NEW AXE.
THE FUTURE SMELLS AMAZING.
BODY SPRAY
BODY SPRAY
OUR FIRST DUAL ACTION BODY SPRAY
- Bust odour
- Smell irresistible for 48 hours
- Formula with no aluminum
- Infinitely recyclable
DEODORANT
DEODORANT
OUR FIRST DUAL ACTION DEODORANT STICK
- Bust odour
- Smell fresh for 48 hours
- Formula with a smooth glide
- Formula with no aluminum or parabens
ANTI-PERSPIRANT
ANTI-PERSPIRANT
OUR FIRST DUAL ACTION ANTI-PERSPIRANT
- Anti-sweat
- Smell fresh for 48 hours
- No white marks or yellow stains
- Dry and odour free with every swipe
BODY WASH
BODY WASH
OUR FIRST DUAL ACTION BODY WASH
- Wash away odour
- Smell refreshed for 12 hours
- No parabens and derma tested
- 100% recycled bottle
HAIR
HAIR
OUR UPGRADED HAIR RANGE
- Clean and strong
- 2 in 1 formula clarifies and conditions your hair
- Touchably soft hair
- 100% recycled bottle
FIND YOUR FRAGRANCE.
GIVE YOUR GAME A BOOST.
PHOENIX: MINT & ROSEMARY
When every new day brings a new opportunity, you need a fragrance that rises above the competition. So get up, get out there and let the revitalizing scent of crushed mint and energizing rosemary keep you smelling awesome and feeling fresh. All. Day. Long.
APOLLO: SAGE & CEDARWOOD
You never know what’s just around the corner but this iconic combo of sage and cedarwood will keep you totally fresh and 100% ready. Day in. Night out.
DARK TEMPTATION: DARK CHOCOLATE
Those chance encounters don’t come by often, but when they do you need to smell ready. This epic mix of chocolate, amber and red peppercorn will leave you smelling irresistible. Bring it on.
WE'VE GOT YOUR BACK