Making the Most of the App Store

The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.

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Articles

Learn about App Store business models and features, creating a great product page, localizing your app, offering in-app purchases, measuring your app’s success, and more.

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New

Custom Product Pages

Create additional versions of your app’s product page to highlight specific features or content, discoverable through unique URLs.

New

Product Page Optimization

Try out alternate versions of your app’s product page to find out which one gets the best results.

New

In-App Events

Encourage engagement by offering new ways of interacting with your game.

Updated

Auto-renewable Subscriptions

Implement auto-renewable subscriptions in your apps using in-app purchase APIs.

Measuring App Performance

Learn how users discover and interact with your app with valuable data you won’t find anywhere else.

Localization

Prepare your app for a global audience, and help users around the world easily discover and download your app.

Videos

Watch session videos on App Store distribution and marketing, presented at WWDC and other events.

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Guidelines

Learn about requirements for app design, App Review submission, using Apple product images in your marketing materials, and more.

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Submitting your apps

Learn how to prepare your iPhone, iPad, Mac, Apple TV, and Apple Watch apps for submission to App Review.

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Promoting your app

Get marketing assets to help promote your app, and learn about getting featured on the App Store.

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