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MrBeast

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For the album, see Mr Beast.

MrBeast
MrBeast 2019.jpg
Donaldson in March 2019
Personal information
BornJimmy Donaldson
(1998-05-07) May 7, 1998 (age 23)[1][2]
Wichita, Kansas, U.S.[3]
OccupationYouTuber, businessman, and philanthropist
Partner(s)Maddy Spidell
YouTube information
Channels
Years active2012–present
Genre
Subscribers
  • 91 million (main channel)
  • 189 million (combined)
Total views
  • 14.6 billion (main channel)
  • 23.8 billion (combined)
Associated acts
YouTube Silver Play Button 2.svg 100,000 subscribers 2016[4]
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2017[5]
YouTube Diamond Play Button.svg 10,000,000 subscribers 2018
YouTube Ruby Play Button 2.svg 50,000,000 subscribers 2021
Updated: January 7, 2022

Jimmy Donaldson (born May 7, 1998), better known by his online alias MrBeast, is an American YouTuber, Internet personality, businessman, and philanthropist.[6] He has been credited with pioneering a genre of YouTube videos that center on expensive stunts.[7] He is also the founder of MrBeast Burger and Feastables, and a co-creator of Team Trees, a fundraiser for the Arbor Day Foundation that has raised over $23 million,[8][9] and Team Seas, a fundraiser for Ocean Conservancy and The Ocean Cleanup that has raised over $30 million.[10]

Donaldson began posting videos to YouTube in early 2012 at the age of 13,[11] under the handle "MrBeast6000"; his early content ranged from Let's Plays to "videos estimating the wealth of other YouTubers."[12] He went viral in 2017 after his "counting to 100,000" video earned tens of thousands of views in just a few days, and he has become increasingly popular ever since, with most of his videos gaining tens of millions of views.[12] Over time, his style of content diversified to include challenge and donation videos that reward thousands of dollars, videos with arduous tasks or survival challenges, and original vlogs.[13] Once his channel took off, Donaldson hired several of his childhood friends to help him run the growing brand. As of 2020, the MrBeast team was made up of 30 people.[14]

Donaldson's main YouTube channel, which had more than 90 million subscribers in February 2022,[15][16][17] is called "MrBeast".[A] He also runs several other YouTube channels, including Beast Reacts, MrBeast Gaming, and MrBeast Shorts.[18]

In 2019, Donaldson won the Breakout Creator by Streamy Awards. At the 12th Annual Shorty Awards in 2020, he won YouTuber of the Year. He was also one of the top 10 highest-paid YouTubers of 2020, alongside other personalities such as Markiplier, Ryan's World and Blippi.[19]

YouTube career

Early career (2012–2017)

Donaldson uploaded his first-ever YouTube video in February 2012, at the age of 13, under the handle "MrBeast6000"; his early content ranged from Let's Plays (mainly focused on Minecraft and Call of Duty: Black Ops 2),[20] videos estimating the wealth of other YouTubers,[21] videos that offered tips to upcoming YouTube creators, and commentary on YouTube drama. During this early period of his channel, Donaldson himself made few appearances in his videos.[20] In July 2013, the subscriber count of his channel, then named "That-dude", was around 240.[22]

In 2015 and 2016, Donaldson began to gain popularity on the platform due to his "worst intros" series of videos, which rounded up and poked fun at YouTuber introductions he discovered on the site. By mid-2016, Donaldson had around 30,000 subscribers. In fall 2016, Donaldson dropped out of East Carolina University to pursue a full-time career as a YouTuber.[12][21] His mother did not approve of this, and made him move out of the family home.[23] After that, over many months, Donaldson along with his friends contacted numerous YouTubers in order to obtain statistics of their successful videos and predicting the platform's recommendation system.[24]

Rise to fame (2017–2020)

In January 2017, Donaldson published an almost day-long video of himself counting to 100,000. The stunt took him 40 hours, with some parts sped up to "keep it under 24 hours."[25][better source needed] A subsequent video titled "Counting to 200,000 (Road to a Mil)" was uploaded the next month, although, according to Donaldson, it too, had to be sped up because the full fifty-five hours of counting exceeded YouTube's upload limit.[26] Donaldson also gained popularity during this period with stunts, such as attempting to break glass using a hundred megaphones, watching paint dry for an hour,[27] attempting to stay underwater for 24 hours (which ended up failing due to health issues), and an unsuccessful attempt to spin a fidget spinner for a day.[28] By 2018, Donaldson had given out $1 million through his outlandish stunts, which earned him the title of "YouTube's biggest philanthropist."[23]

During PewDiePie vs T-Series in 2018, a competition to become the most-subscribed channel on YouTube, Donaldson bought billboards, numerous ads and radio advertisements to help PewDiePie gain more subscribers than T-Series.[citation needed] During Super Bowl LIII, he bought multiple seats for him and his team whose shirts spelled out, "Sub 2 PewDiePie."[29][30]

In March 2019, Donaldson organized and filmed a real-life battle royale competition in Los Angeles with a prize of $200,000 (2 games were played, making game earnings of $100,000 for each game) in collaboration with Apex Legends.[31] The event and prize pool was sponsored by Apex Legends publisher Electronic Arts.[32]

Donaldson was accused of using counterfeit money in a November 2019 video.[which?] He later explained that he used fake money to mitigate the potential safety and security risks caused by a rush of people clamouring to get the free money, and claimed that he exchanged the counterfeit bills for a real check for everyone afterwards.[23]

In April 2020, Donaldson created a rock, paper, scissors competition stream that featured 32 influencers and a grand prize of $250,000, which at the time became YouTube's most-watched live Original event with 662,000 concurrent viewers.[33] The event was ultimately won by Nadeshot.[34] In October 2020, Donaldson created another influencer tournament featuring 24 competitors with a grand prize of $300,000. The tournament was ultimately won by the D'Amelio family, which caused controversy due to claims that they cheated.[35]

Profitability (2021–present)

On January 1, 2021, Donaldson released the video "Youtube [sic] Rewind 2020, Thank God It's Over". He previously announced in November 2020 that he would be making a Rewind days after YouTube announced they would not be making one. In Donaldson's video, he explains that he had always believed that YouTubers "should get more say in Rewind," and with this in mind, he decided to call "hundreds of YouTubers." At the end of the video, Donaldson gives a shoutout to PewDiePie, citing him and his 2018 Rewind as the inspiration for Donaldson's Rewind (both Rewinds featuring the editors FlyingKitty, Dolan Dark, and Grandayy, and a song by Party in Backyard).[36]

In February 2021, Donaldson made a guest appearance on the Clubhouse app, causing it to crash.[37] A month later, Donaldson signed a deal with Jellysmack which allows the company to exclusively manage distribution of his video content on Snapchat and Facebook.[38][39]

In November 2021, Donaldson uploaded a recreation of the survival drama streaming television series Squid Game in real life, in which 456 people competed for a $456,000 cash prize without the violence in the show.[40] The video has more than 229 million views as of March 15, 2022,[41] making it Donaldson’s most viewed YouTube video and also making it one of the most-watched YouTube videos of 2021.[42]

In December 2021, Donaldson created a third influencer tournament featuring 15 competitors with a grand prize of $1,000,000.[B][43][44][45] The tournament took place in person at the SoFi Stadium in Inglewood, California, and the challenge consisted of two rounds. The first round of the tournament featured 10 different challenges between 15 competitors, and the second round featured 10 winners from the first round competing in a hide-and-seek competition. The tournament was ultimately won by Zach King.[46][47][better source needed]

In January 2022, Forbes ranked MrBeast as YouTube's highest earning creator, earning an estimated $54 million in 2021. Forbes also stated that his income in 2021 would have placed him 40th in the 2020 Forbes Celebrity 100, earning the same amount of Money as Vin Diesel and Lewis Hamilton did in the year 2020.[48][49]

Content and style

“Once you know how to make a video go viral, it’s just about how to get as many out as possible, [...] you can practically make unlimited money. [...] The videos take months of prep. A lot of them take four to five days of relentless filming. There’s a reason other people don’t do what I do."[24]

— Jimmy Donaldson on his YouTube videos

Donaldson's videos are known to have elements in order to go "viral". By doing so, he would gain advertising sales of "tens of millions of dollars", as social medias' recommendation system show his videos to more people. Therefore, according to The Detroit News, his videos have elements of internet challenges, guest appearances and reaction videos – three popular video genres online. Specifically about YouTube, his videos make use of catchy clickbait titles such as "I Adopted EVERY Dog in a Dog Shelter",[C] explain the challenges in under half a minute, and keep their length between ten and twenty minutes.[24]

Chris Tyson
Tyson is featured prominently in Donaldson's videos

According to Donaldson, large monetary prizes are also an important factor to viewer engagement.[24] Therefore, his videos often involve him donating large amounts of money to individuals, with many of these videos being sponsored by various companies. He also sometimes hosts competitions in games, such as Minecraft, for big money prizes which includes donating a house in one of his gaming videos.[27][50] MrBeast has been credited with launching a new style of high-cost stunt videos on YouTube, where creators pull off elaborate challenges and large-scale sponsored giveaways.[23]

A typical video involves Donaldson giving away large sums of money,[51][52] such as giving $100,000 worth of items to homeless shelters in December 2018,[53] donating $32,000 to the Veterans Army Wounded Warrior Program, $70,000 to St. Jude Children's Research Hospital, and $10,000 to a local animal shelter in Los Angeles.[54] His expensive YouTube videos are mostly funded and sponsored through large-scale brand deals that appear as in-video ads on his videos.[55][23] In 2021, Donaldson claimed that he runs his main channel at a loss.[56]

As his channel has grown Donaldson was able to hire four of his childhood friends – Chris Tyson, Chandler Hallow, Garrett Ronalds and Jake Franklin – to work for him and the channel, which has led to them being regularly shown in his videos.[23] Former cameraman Karl Jacobs was added into the rotating cast in late 2019 as Franklin and Ronalds left to pursue their own YouTube careers. Jacobs has become a successful YouTuber in his own right.[citation needed]

Business ventures

MrBeast has been called an early form of future creator-entrepreneurs.[57]

Finger on the App

In June 2020, Donaldson, in collaboration with Brooklyn-based art collective MSCHF, released a one-time multiplayer mobile game titled "Finger on the App" which tasked players to hold a finger to their phone screen in the app, with the last person to take it off winning $25,000.[58] In the end, four people ended up winning $20,000 each after keeping their finger on the app for over 70 hours.[59] The game was reportedly so successful that a sequel titled "Finger on the App 2" was planned to originally launch in December 2020. However, the game was postponed to February and then further delayed to March 2021 due to a flood of downloads, causing the game to crash and requiring the game's developers to upgrade their servers. This time, the game featured a grand prize of $100,000.[60] The game was ultimately won by a 19-year-old man who went under the username Swagbacon123 on Twitter after around 51 hours of competition. The second-place finisher also received a prize of $20,000.[61]

MrBeast Burger

Main article: MrBeast Burger

Will Hyde, a producer for the MrBeast channel, announced in a November 2020 article with The Wake Weekly that Donaldson would launch a virtual restaurant called MrBeast Burger in December 2020. Hyde said his team worked with Virtual Dining Concepts during the development of the restaurant concept. MrBeast Burger will sell franchise rights to serve the burgers to restaurants across the US and customers will be able to order the burgers via online delivery services.[62][verification needed]

Feastables

In January 2022, Donaldson announced the creation of a new food company called Feastables, which launched with its own brand of chocolate bars called "MrBeast Bars." They currently only have 3 flavors of these chocolate bars. The launch corresponded with a sweepstakes with over $1 million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory.[63] On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes.[64][65]

Investments and partnerships

Donaldson is an investor of tech startup Backbone which produces the Backbone One, a controller that makes smartphones appear more similar to Nintendo Switch controllers, and the Backbone app, a content creation and social tools app for its users.[66][67]

In March 2021, Donaldson partnered with Creative Juice financial network to introduce Juice Funds, a $2 million investment fund that offers creators up to $250,000 in exchange for equity in their YouTube channels.[68][57]

In April 2021, Donaldson became a long-term investor and partner of financial technology company Current.[69][70] The same month, Donaldson received backlash after fans lost large amounts of money in a cryptocurrency scheme that Donaldson had invested in and promoted.[57]

Philanthropy

Team Trees

Team Trees
Main article: Team Trees

On October 25, 2019, Donaldson and former NASA engineer and YouTuber Mark Rober organized a collaborative fundraising challenge event on YouTube called #TeamTrees. The goal of this project was to raise $20 million for the Arbor Day Foundation by January 1, 2020, and plant trees "no later than December 2022." Every donation goes to the Arbor Day Foundation, which pledges to plant one tree for every dollar donated. Notable YouTubers such as Rhett & Link, Marshmello, iJustine, Marques Brownlee, The Slow Mo Guys, Ninja, Simone Giertz, Jacksepticeye, and Smarter Every Day brought attention to this idea. Trees began to be planted in October 2019 in national parks of the United States.[71][72][better source needed] On December 19 of that year, the $20,000,000 goal was surpassed,[73] . So far Team Trees planted 9 million trees across the globe and are expected to finish in 2022. The project has also received large donations from corporate executives Jack Dorsey, Susan Wojcicki, Elon Musk,[74] and Tobias Lütke.[75][better source needed] Companies such as Discovery, Verizon and Plants vs. Zombies have also pitched in to help.[76][failed verification]

As of December 12, 2021, they have received over 23.5 million dollars which equals to 23.5 million trees planted. Currently they need to plant 14.5 million trees to achieve this number. [77]

Beast Philanthropy

On September 17, 2020, the YouTube channel Beast Philanthropy was created.[78] On March 26, 2021, the channel posted its first video titled "I Opened My Own Charity!"[79] where Donaldson announced the charity, food bank and Darren from previous videos as Executive Director.[80] As of January 2022 the channel currently donates 100% of its advertising revenue, brand deals and merchandise sales for charity. In December 2021 the Associated Press stated that the charity has distributed over 1.1 million pounds of food, currently helps feed nearly 1,000 households in the Greenville, North Carolina area on a weekly basis and has delivered over 9,000 hot meals for victims of Hurricane Ida.[81]

Team Seas

Main article: Team Seas
Team Seas

On October 29, 2021, Donaldson and Rober organized another collaborative challenge event on YouTube titled #TeamSeas. The goal of this project was to raise $30 million for the Ocean Conservancy and The Ocean Cleanup by January 1, 2022. The $30 million goal would fund the removal of 30 million pounds of plastic and other waste from oceans, rivers and beaches. Donaldson and Rober enlisted thousands of content creators, including AzzyLand, DanTDM, TommyInnit, LinusTechTips, TierZoo, LEMMiNO, The Infographics Show, Hannah Stocking, Dhar Mann and Marques Brownlee, as well as partnering with BEN and TubeBuddy's initiative of 8 million global creators, to promote the fundraiser.[82][83][84]

Personal life

Donaldson was born on May 7, 1998, in the state of Kansas. Donaldson was mainly raised alongside his brother CJ in Greenville, North Carolina. In 2016, Donaldson graduated from Greenville Christian Academy, a private secondary school in the area. He briefly attended East Carolina University before dropping out.[23][27]

Donaldson suffers from Crohn's disease, an inflammatory bowel condition.[85] In a 2019 post on Instagram, it was revealed that Donaldson was dating Instagram model and social media influencer Maddy Spidell.[23]

Public image

Opinion polls have shown that Donaldson is one of the most well-liked YouTubers on the platform with a 2021 SurveyMonkey poll showing that 70% of respondents have a favorable view of him, compared to 12% who had an unfavorable view.[86]

In May 2018, Donaldson was criticized by Taylor Lorenz of The Atlantic for tweets that contained homophobic slurs like "fag" and "gay." He responded by stating that "I'm not offensive in the slightest bit in anything I do."[51]

During a Clubhouse room in February 2021, Donaldson booted entrepreneur Farokh Sarmad after he said he could not pronounce his name, a move that Sarmad later said was racist. Sarmad faced backlash from YouTube's commentary community and other Clubhouse users who were present at the call who argued against Sarmad's claims, claiming that MrBeast removed him along with others to make room for women on the stage to be more inclusive.[87][88]

Allegations of workplace bullying

In a May 2021 The New York Times article, Matt Turner, an editor for Donaldson from February 2018 to September 2019, was quoted as claiming that Donaldson berated him almost daily, including being called a retard. Turner also reported that he was regularly not credited for his work.[57] Reporting by Insider showed that Turner previously posted a video in 2018 explaining his allegations and in October 2019 released a deleted Twitter thread which stated that he was "yelled at, bullied, called mentally retarded and replaceable by MrBeast every single day." Also in 2019, Turner released a now-deleted YouTube video saying Donaldson deleted a project file for a video he was editing for him because a compilation of clips of his philanthropy did not equal the $500,000 figure mentioned in the title of the video. Nate Anderson quit after working for Donaldson for a week in 2018 over what he said were unreasonable demands and called Donaldson a perfectionist. After releasing a video describing his experience working with Donaldson, Anderson reportedly received death threats and hateful comments from MrBeast's fans. Nine other employees who worked for Donaldson also stated while Donaldson was sometimes generous, his demeanour would change when cameras were off of him. They described a difficult work environment while working under him.[57][89]

Awards and nominations

Year Ceremony Category Result Ref.
2019 9th Streamy Awards Breakout Creator Won [90]
Ensemble Cast Nominated
Creator of the Year Nominated
2020 12th Annual Shorty Awards YouTuber of the Year Won
10th Streamy Awards Creator of the Year Won [91][92]
Live Special Won
Social Good: Creator Won
Social Good: Nonprofit or NGO Won
2021 2021 Kids' Choice Awards Favorite Male Social Star Nominated [93]
11th Streamy Awards Creator of the Year Won [94]

See also

Notes

  1. ^ His main channel is currently the fifth most-subscribed channel on the platform, as well as the second most-subscribed channel owned by an individual, and the most-subscribed channel owned by an individual from the United States.
  2. ^ The 15 competitors were Airrack, Bella Poarch, Larray, Lexi Rivera, Logan Paul, Mark Rober, MatPat, Pierson, Preston (TBNRFrags), Quackity, Rosanna Pansino, Ryan Trahan, Sofie Dossi, Zach King, and ZHC. Among some of them were one of the most-popular TikTokers such as Bella Poarch and Zach King.
  3. ^ External video: I Adopted EVERY Dog In A Dog Shelter. Note that this video has gained over 110 million viewers.

References

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  2. ^ MrBeast [@MrBeastYT] (April 16, 2019). "My 21st birthday is coming up and I can't wait to celebrate it in Las Vegas by gambling an unhealthy amount of money" (Tweet). Retrieved January 24, 2020 – via Twitter.
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External links

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