Optimize the customer journey where it was previously impossible
On-premises and private cloud storage options give you full control over your data. That allows you to safely analyze the digital user experience in more places, including post-login areas, banking and healthcare platforms, or SharePoint spaces.
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Get high-touch customer care and consulting
Our experts help you map your business goals into KPIs, handle deployment, set up tailored reports and get a grip on our product. And you can count on them whenever you need extra guidance.
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Get more flexibility to handle data privacy
Avoid analytics platforms that reuse your data in suspicious ways. Unlike Google Analytics, we don’t sell your data to any third party. We give you the instruments to further protect user privacy and security.
Learn moreWhat you can do with Piwik PRO
Watch the Piwik PRO Analytics Suite overview (1:36)- Analytics for web & mobile
- Analytics for product teams
- SharePoint analytics
- Tag management
- Single customer view
- Privacy compliance
Reliable data at scale
Get complete and accurate data thanks to: unsampled and raw data, full data control, dedicated technical support and more. Use Tag Manager for more flexibility and Consent Manager for more control over data privacy.
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Complete user experience data
Track post-login areas, integrate with visualization and BI tools, create targeted ad campaigns, and more. Keep your users’ data safe with a complete set of privacy and security features.
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Improve user adoption
Measure SharePoint usage to get insights that will improve productivity across locations and teams. For SharePoint 2013, 2016, 2019 and Office 365. On-prem, cloud & private cloud hosting.
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More control, less effort
Quickly create, test and deploy tags from customizable templates. Coordinate tag behavior with Analytics, Customer Data Platform and Consent Manager to fit any data collection approach.
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Integrate data, understand customers
Collect, import and analyze personal data with the peace of mind that it’s private and secure. Flexibly build customer profiles and segment audiences. Use your data how you want – exports, integrations, API connections, and more.
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Meet your analytics & privacy needs
Get more data from more sources thanks to Piwik PRO’s flexible data privacy capabilities. Comply with regulations all over the world, such as GDPR in the EU, LGPD in Brazil and CCPA in the US.
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What our customers say
Industrial lines insurer HDI Global SE uses Piwik PRO to optimize their marketing spend
“It’s important for us to find out where our potential customers are looking for insurance information. With Piwik PRO, we can accurately track the source of our conversions and invest our budget in the right online channels.”
THOMAS QUAST
ONLINE STRATEGY SPECIALIST AT HDI GLOBAL SE
Greiner AG uses Piwik PRO SharePoint Analytics to see important details of how employees use the intranet, details they couldn't get with built-in SharePoint Analytics
“Thanks to Piwik PRO Intranet Analytics we can manage our internal content more effectively and find areas that need improvement. It helps us identify the most engaged employees, so we can make the most of their potential and show appropriate recognition for their actions. We’re very satisfied with the product and our cooperation with Piwik PRO.”
PHILIPP KIRCHMEIR
IT APPLICATION CONSULTANT AT GREINER AG
SVC, operator of an electronic administration platform for the Austrian social security system, achieved a 12.8% increase in service quality with data-based optimization of the user experience.
“Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything.”
GEROLD BRAUCHART
ESV PROJECT MANAGEMENT AT SVC
The Austrian Social Science Data Archive (AUSSDA) uses Piwik PRO Analytics Suite on their website to support growth and achieve GDPR compliance.
“For us as a relatively new institution, it is important to increase our visibility within the community. With Piwik PRO, we monitor the effectiveness of our marketing channels, so we can optimize our communication strategy and verify that we are using our energy for the right approach.”
DR. LARS KACZMIREK
HEAD OF AUSSDA
XS4ALL, the oldest internet service providers in the Netherlands, puts their customers’ security and privacy first with Piwik PRO Analytics Suite
“We started looking for a new tool because of security and privacy reasons. Because we didn’t want to share our customer’s data with third parties, especially those not based in Europe, Google Analytics wasn’t an option. Piwik PRO was the only platform that fully met our needs (…)”
ERIK VAN DER KOOIJ
HEAD OF DIGITAL AT XS4ALL
Candid, the world’s first marcom platform organization, offering a full set of modern media, creative and data agencies, partnered with Piwik PRO on their journey to full GDPR compliance
“We teamed up with Piwik PRO over two years ago, not only for our own platform, but also for our customers. We’re working side by side with Piwik PRO to make sure that our customers’ first-party data is properly collected and used. Candid’s philosophy is to be open and curious, working with Piwik PRO enhances this.”
GÉRARD GHAZARIAN
FOUNDER & CEO AT CANDID
TecAlliance, an independent service provider for the automotive aftermarket, uses Piwik PRO to optimize their product and improve user experience through analysis of behavioral data
“We need information about the way in which customers work and interact with our product. With the data collected from Piwik PRO, we can optimize our product to meet customer requirements and effectively allocate our development resources.”
DR. BARTOSCH BELKIUS
VICE PRESIDENT ANALYTICS AT TECALLIANCE GMBH
Three Palms Media, an American marketing agency, found Piwik PRO to be the perfect alternative to both Google Analytics and Matomo
“The main reason we switched to Piwik PRO was having everything managed by someone, not having to take care of the open source thing ourselves. Previously we had a lot of issues, which was stressful because sometimes we wanted to access our data and it wasn’t working, and it took up to a week to get things back on track. We don’t have to worry about that now and it saves us a lot of time and resources.”
INGO HAUPT
CEO AT THREE PALMS MEDIA
Piwik PRO blog
Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way
March 1, 2022
How to use funnel reports to improve your website’s conversion rate
Funnel reports are a key analytical tool in making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why funnel reporting […]
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February 21, 2022
How technology and privacy advances impact online marketing in 2022: An expert’s take
This blog post is an opinion piece by Ross C. Jenkins, US CEO at Nabler, in which he sums up the key trends in online marketing for 2022. Ross is also an expert who contributed to our Marketing, technology and privacy: Forecast for 2022 report. Check all the predictions here. In 2022, privacy is and […]
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February 16, 2022
Product analytics & DiGA: How to optimize your health app for the German market
A DiGA is a digital health application regulated by a specific German law called the digital health applications regulation (DiGAV). The law protects personal data collected from patients using a DiGA. In return, the vendor may bill health insurances for the service. The German Federal Institute for Drugs and Medical Devices (BfArM) has created a […]
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