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New

Apple Watch Series 7

Full screen ahead.

Buy

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Our largest display yet.

Over 50% more
screen area than
Series 3.

Apple Watch SE

Heavy on features.
Light on price.

Buy

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Which Apple Watch
is right for you?

New

Apple Watch
Series 7

Buy
Learn more View in AR

45 mm or 41 mm

Swimproof1

Most crack-resistant
front crystal

Certified IP6X dust resistant1

Always-On Retina display
Nearly 20% larger than
Apple Watch SE

More than 50% larger
than Series 3

Blood Oxygen app2

ECG app3

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

International
emergency calling6

Fall detection

Cellular available7

Apple Watch
SE

Buy
Learn more View in AR

44 mm or 40 mm

Swimproof1

 

 

Retina display
Over 30% larger
than Series 3

 

 

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

International
emergency calling6

Fall detection

Cellular available7

Apple Watch
Series 3

Buy
Learn more View in AR

42 mm or 38 mm

Swimproof1

 

 

Retina display

 

 

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

 

 

 

Compare all models Shop Apple Watch

Why Apple Watch

It’s the ultimate device for a healthy life.

Learn more

watchOS 8

A look inwards. A leap forward.

See what’s new

Apple Watch essentials

Smooth styles
in sharp shades.

Shop the latest straps

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

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Free delivery

Buy online and get free no-contact delivery.

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Ways to Buy

Choose the way that’s right for you.

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Online

Personal Session

From basics to pro tips, get
more out of your new Apple Watch.

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Get more out of Apple Watch

Apple One

Bundle four Apple services.
And enjoy more for less.

Try it free8

Learn more

Apple Music

Over 90 million songs.
Start listening for free today.

Try it free9

Learn more

Three rings. One goal.

See how to close your
Activity rings
on Apple Watch

Health app

Now with a healthy dose of updates.

Learn more