Coming from an Android phone? You’ll see how easy it is to switch from the moment you turn on your new iPhone. There’s a walk-through to get you started and an app that transfers your photos, contacts and more. You can even trade in your old smartphone for credit.
Transfer your photos and
contacts in a few simple steps.
Move to iOS app
Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, photos, videos, email accounts and calendars — from your Android phone to your iPhone.
Trade in your smartphone for credit.1
Trade In
Trade in your current device for credit towards a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.
Want some help?
Just call, chat or tweet.
Support
There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, use the Apple Support app or tweet @AppleSupport. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.
Pick your provider. Choose your plan. All that stuff.
Apple Store
Apple Specialists can activate your new iPhone with the network provider of your choice. And they can help you with things like keeping the stuff you care about from your old phone and getting your new iPhone up and running. You’ll also find Today at Apple programmes that teach you how to get even more out of your iPhone.
If you want a phone that will last, this is it.
Durability
The latest iPhone models have Ceramic Shield, which is tougher than any smartphone glass. They’re also resistant to spills and splashes.2 And if you turn on automatic updates, iPhone can stay current with new features and the latest security. The result? iPhone holds its value longer than other smartphones.
Privacy.
That’s iPhone.
Privacy
iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial or fingerprint authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end to end. And all that is just for starters.
Everything just works.
Ease of use
Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.
Earth won’t wait. Neither will we.
Environment
Our stores, offices, data centres and operations are already carbon neutral. And by 2030, our products will be too. How will we get there? By using more recycled materials. Increasing energy efficiency. Using renewable energy. Avoiding direct emissions. And investing in nature-based solutions.
You’ll get amazing photos and videos with iPhone.
Advanced cameras
Night mode captures incredible colour and detail in low-light shots. Portrait mode makes your subject pop against a beautifully blurred background. Cinematic mode adds a depth-of-field effect to your videos just like they do in Hollywood. And it all happens automatically.
It’s all powered by the most advanced smartphone chips.
Apple-designed chips
Apple-designed chips deliver performance you can’t find in any other smartphone. We also design the operating system, so everything works together in the most efficient way possible, for great battery life.
Tons of apps
curated for you.
App Store
Our editors curate millions of free and paid apps to help you find your next favourite. We bring you stories about developers and tips to get the most out of your apps. And Privacy Nutrition Labels help you see how apps use your data.
All-screen OLED display3 with ProMotion
Pro camera system
Telephoto, Wide, Ultra Wide
A15 Bionic chip
Fastest chip ever
in a smartphone
Superfast 5G4
Up to 28 hours video
playback5
Compatible with MagSafe accessories
All-screen OLED display3
Advanced dual‑camera system
Wide, Ultra Wide
A15 Bionic chip
Faster than the competition
Superfast 5G4
Up to 19 hours video
playback5
Compatible with MagSafe accessories
All-screen OLED display3
Dual‑camera system
Wide, Ultra Wide
A14 Bionic chip
Superfast 5G4
Up to 17 hours video
playback5
Compatible with MagSafe accessories
LCD display
Single-camera system
Wide
A13 Bionic chip
4G LTE cellular4
Up to 13 hours video
playback5
MagSafe not available
Need some help? Call 0800 048 0408
or find a store.
With Apple Trade In, you can get credit towards a new iPhone when you trade in an eligible smartphone. It’s good for you and the planet.
You won’t find a better place to buy iPhone. We know about network providers, payment options and more. And we make it easy to understand.
