Personalization Engines
Personalization Engines Overview
Top Rated Personalization Engines Products
These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Personalization Engines Products
(1-25 of 30) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Key Features
- Landing pages (125)85%8.5
- List management (127)84%8.4
- Email deliverability reporting (237)84%8.4
Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.
Key Features
- a/b experiment testing (48)84%8.4
- Preview mode (45)70%7.0
- Multi-page/funnel testing (53)51%5.1
Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search…
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-…
Key Features
- Traffic allocation control (16)87%8.7
- a/b experiment testing (17)85%8.5
- Test reporting (17)82%8.2
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With…
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
Key Features
- a/b experiment testing (8)60%6.0
- Test significance (8)53%5.3
- Visual / WYSIWYG editor (8)53%5.3
Learn More About Personalization Engines
What is a Personalization Engine?
A personalization engine (PE) is a type of recommendation technology. Companies use PEs to gather and analyze consumer data to better understand customer habits. Using this data to create personalized user experiences can help improve conversions.
Personalization engines automate the process of segmenting, targeting, and testing to help achieve specific marketing goals. This type of technology combines data from many sources. It is often used with omnichannel platforms to create more relevant, customized journeys across different channels and devices. From mobile to email to web, companies can serve up tailored recommendations, search results, and special offers. By anticipating customer needs, merchants can customize the entire user experience.
Personalization is useful because it helps businesses market better, without bombarding users. Optimizing the customer journey reduces choice overload. Helping customers find relevant content faster delivers a more satisfying user experience. Companies can increase conversions by putting the right products in front of the right customers at the right time.
Personalization systems can help marketers test what works and what doesn’t. PEs are valuable tools for reducing buyer confusion and increasing customer happiness.
While personalization engines match content to an individual user’s interests, customer data platforms (CDP) track and unify customer data.
Personalization engines have broad applications but overlap with e-commerce personalization software, which applies tailored content specifically within an e-commerce setting.
Personalization Engine Features
Most personalization engines will offer the following features:
1-1 Personalization
A/B Testing
Behavioral Predictions & Targeting
Campaign Segmentation
Customer Profiles and Insights
Geofencing
Marketing Channel Support
Recommendation Engine
Reports & Analytics
Personalized Discounts
Triggered Content
Website Personalization
Personalization Engine Comparison
Before choosing a personalization engine, consider the following key points:
Where and how do you want to offer personalization to your customers? You’ll want to choose a personalization engine that offers the capabilities you’re looking for.
Static vs. Continuous Learning: Continuous learning engines cost more but can help prevent stagnant personalization experiences over time. It’s important for personalization engines to keep up with current technology.
Know what your challenges are: Identifying pain points and areas for improvement will help you determine which engine best suits your needs.
Pricing Information
Most vendors do not disclose pricing or detailed plan information but do provide custom quotes. Some vendors offer free trials. Plans may begin at $199/month and up.
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Frequently Asked Questions
What are the benefits of using a Personalization Engine?
What are the best Personalization Engine products?
Popular personalization engines include: