Get up to $235 with extra trade‑in savings◊ on Apple Watch Series 7 when you upgrade during Heart Month. Shop

Apple Watch

Future. Forward.

Inspired by Afrofuturism, the
new Black Unity watch band and
matching Unity Lights watch face
symbolize the necessity for a more
equitable future for the present
generation of Black people.

Black Unity Braided Solo Loop

$99

Buy

Download the
Unity Lights watch face.

Open this page on your iPhone
to download the Unity Lights watch face.

Add watch face

Requires Apple Watch Series 4 or later running watchOS 8.3, and iPhone 6s or later running on iOS 15.2.

Shining
a light on
unity through Afrofuturism.

The new Black Unity watch band and matching Unity Lights watch face are inspired by Afrofuturism, a philosophy that explores the experience of the African Diaspora through a narrative of science, technology, and self‑empowerment. The design honors generations of Black people who have been seen and unseen, highlighting the need for a more equitable world.

The hands on the Unity Lights watch face emit light that changes dynamically throughout the day.

Laser‑etched Black Unity message on lugs.

Colors from the Pan‑African flag are woven into the custom‑fit band.

Solidarity
on display.

Show your support with these Afrofuturism‑inspired downloads.

Racial Equity and Justice Initiative.

This collection, and the organizations it supports, is only a small part of the commitment Apple has made to challenge systemic barriers that exist for communities of color, and particularly for the Black community.

Learn about the initiative
New

Apple Watch Series 7

Full screen ahead.

Buy

Learn more

Watch the film

Our largest display yet.

Over 50% more
screen area than
Series 3.

Apple Watch SE

Heavy on features.
Light on price.

Buy

Learn more

Which Apple Watch
is right for you?

New

Apple Watch
Series 7

Buy
Learn more View in AR

45mm or 41mm

Swimproof1

Most crack-resistant
front crystal

Certified IP6X dust resistant1

Always-On Retina display
Nearly 20% larger than
Apple Watch SE

Over 50% larger
than Series 3

Blood Oxygen app2

ECG app3

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

International
emergency calling6

Fall detection

Cellular available7

Family Setup — pair
multiple
watches
with one iPhone8

Apple Watch
SE

Buy
Learn more View in AR

44mm or 40mm

Swimproof1

 

 

Retina display
Over 30% larger
than Series 3

 

 

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

International
emergency calling6

Fall detection

Cellular available7

Family Setup — pair
multiple
watches
with one iPhone8

Apple Watch
Series 3

Buy
Learn more View in AR

42mm or 38mm

Swimproof1

 

 

Retina display

 

 

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

 

 

 

Compare all models Shop Apple Watch

Limited‑time offer

Give more to your heart.

Get up to $235 with extra trade‑in savings◊ on Apple Watch Series 7 when you upgrade during Heart Month.

Shop

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.9

Shop Apple Watch
Learn about Apple Fitness+ See what’s new

Get credit toward a new Apple Watch.10

With Apple Trade In, just give us your eligible Apple Watch and get credit for a new one. It’s good for you and the planet.

Find your trade-in value

Get 3%

Daily Cash back

with Apple Card.

And pay for your new Apple Watch
over
24 months, interest‑free
when
you choose to
check out with
Apple Card Monthly Installments.*

Learn more

Apple Watch Studio

Any case. Any band.
Any style you want.

Create your style

Why Apple Watch

It's the ultimate device for a healthy life.

Learn more

watchOS 8

A look inward. A leap forward.

See what’s new

Apple Watch essentials

Smooth styles
in sharp shades.

Shop the latest bands

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Learn more

Free delivery

And free returns. See checkout

for delivery dates.

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Pay monthly at 0% APR

You can pay over time when you choose to check out with Apple Card MonthlyApple Card Monthly
Installments.*

Learn more

Get more out of Apple Watch

Apple One

Bundle up to six
Apple services.

And enjoy more for less.

Try it free11

Learn more

Apple Music

Over 90 million songs.
Start listening for free today.

Try it free12

Learn more

Three rings. One goal.

See how to close your
Activity rings
on Apple Watch

Health app

Now with a healthy dose of updates.

Learn more

Apple Research app

The future of health research is in you.

Learn more