Many retailers unknowingly surrendered their direct customer relationships when forging partnerships in e-commerce marketplaces, because those marketplaces intrinsically isolate retailers from their customers. Inmar’s white-label e-commerce platform not only reconnects retailers and shoppers, it also reestablishes direct and full access to shopper data. Plus, it ensures your digital brand is a seamless extension of your in-store brand.
When you truly understand shopper e-commerce behavior, developing and executing effective online promotion strategies and campaigns becomes much easier.