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iPhone 13 Pro

Oh. So. Pro.

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iPhone 13

Your new superpower.

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New

Apple Watch Series 7

Introducing our largest display yet.

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Limited-time offer

Give more to your heart.

Get up to $230 with extra trade-in savings^◊ on Apple Watch Series 7 when you upgrade during Heart Month.

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From Zhang Meng,
Director of The Piano in a Factory

Shot on iPhone 13 Pro^*

Watch the film See how it was made

See how it was made Learn more about iPhone 13 Pro

Watch the film Learn more about iPhone 13 Pro

Valentine’s Day

Say it with a gift from Apple.

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Black Unity

The new Black Unity watch band and matching face, inspired by Afrofuturism.

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App Store

Stride into the Lunar New Year

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Apple Fitness plus

More ways to move. Now with Time to Run and Collections.

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Apple TV plus

Everyone but Jon Hamm.

Watch now Try Apple TV+ free