SABRE RETAIL INTELLIGENCE
A new suite of products powered by Sabre Travel AI ™
Together, we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
When travel stopped, we kept going
Learn more about our vision to create new marketplace for personalized travel and how we’re transforming the industry with innovative ways to plan, purchase and enjoy the perfect travel experience.
Join Our Journey
With tech and non-tech opportunities available, we’re looking for inspired, curious and innovative people to Join Our Journey.
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Latest Insights
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November 18, 2021
How to shop and book NDC offers in GetThere
NDC offers are now live in GetThere! The new capabilities allow corporate travel managers to offer more flexibility and choice to their travelers. After a booking is made, Travel Management Companies will be able to fulfill…
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November 1, 2021
Flight Economics
by Lydia Webb & Peter Plutecki Not only do airlines need to fulfil the demand for personalization coming from their consumers, but they need to do it faster and better than their competition, in a more…
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October 5, 2021
Why it’s time to ditch the playbook for network planning
by Pete Newell and Santiago Nauffal-Monsalve, Sabre Consulting For decades, airlines have built and developed refined robust procedures that were repeated season after season as part of their playbook for commercial planning. All of those became completely…
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September 14, 2021
The Case for Personalization
by Carole Pailhé & Ashley Burk The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines,…
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September 8, 2021
Finnair NDC pilot is live
We’re now piloting NDC offers from Finnair! With Finnair’s extensive network covering destinations in Europe, Asia and North America, access to the carrier’s NDC content is expected to be highly relevant to travel buyers in the…
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August 18, 2021
Progress paves the way
Throughout 2021, we’ve continued to make steady progress on our NDC agenda, fueling our corporate vision to create the leading marketplace for personalized travel. NDC-enabled connections provide access to the sort of dynamic, personalized content that…
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August 2, 2021
Get started with NDC content in Sabre Red 360
When you travel beyond the standard of NDC, the possibilities are limitless. You need a complete view of the landscape. Every flight. Every Add-on. Every option. With Sabre, it’s a view you can only get with…
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July 26, 2021
Booking Southwest content in Sabre just got easier
Today marks a huge milestone for both Sabre and Southwest Airlines. As of July 26, 2021, Sabre-connected agencies and travel buyers can enjoy enhanced connectivity when booking Southwest content in the Sabre GDS! This new distribution…
Press Releases
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January 11, 2022
Sabre SafePoint adds travel restriction tracking capability
SOUTHLAKE, Texas – Jan. 11, 2022 – Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, announces the expansion of SafePoint, a travel risk management product, to include global travel…
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January 10, 2022
Aviatur selects Sabre technology to accelerate its transformation and innovate
Through this 11-year agreement Sabre becomes Aviatur’s preferred GDS Aviatur has chosen Sabre as its trusted technology partner in both of Sabre’s business units, Travel Solutions and Hospitality Solutions SOUTHLAKE, Texas – Jan.10, 2022 – Sabre Corporation (NASDAQ:…
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December 20, 2021
Air Serbia to grow revenue opportunities with retailing solutions from Sabre
BELGRADE, Serbia, and SOUTHLAKE, Texas – Dec. 20, 2021 – Sabre Corporation (NASDAQ: SABR) today announced that Air Serbia successfully implemented Sabre’s Dynamic Availability software, which will help the airline to actively respond to evolving conditions with optimized…
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