INMA

@INMAorg

International News Media Association (INMA) is the leading provider of global best practices to grow revenue + audience of news media companies across platforms

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inma.org
Joined December 2008
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  1. 14 seconds ago

    A lesson to borrow from a national gym franchise: Rewarding milestones makes clients want to reach the next one.

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  2. Retweeted
    Jun 14

    Big Tech bill has votes needed to pass, top U.S. antitrust lawmaker says

    4 replies 18 retweets 41 likes
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  3. 8 minutes ago

    Meet the fact-checkers decoding Sri Lanka’s meltdown via

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  4. Retweeted
    Jun 14

    New leader Conan Gallaty at the Tampa Bay Times sees opportunity in expanding his media company's digital presence with subscribers. Read more in this Q-and-A with Medill's Local News Initiative.

    2 retweets 1 like
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  5. Retweeted
    5 hours ago

    “Route to increased relevance for news brands”: Reuters’ Digital News Report on effectively serving young audiences Visually focused platforms like Instagram, TikTok, and YouTube have become increasingly popular for news among social natives

    1 retweet
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  6. 1 hour ago

    "Not only do users respond better to low-priced introductory offers, but churn is mitigated when the price is communicated in a lower denomination."

    1 like
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  7. 2 hours ago

    .'s motivation to create a more algorithmic-driven section was fueled by the COVID-19 pandemic and the interest in journalism that came with it, and shared during yesterday's Webinar.

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  8. 6 hours ago

    What can news organisations learn from an exercise class? INMA Product Initiative Lead shares 3 takeaways in her latest blog.

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  9. 7 hours ago

    Offer optimisation can be applied to set a five-year strategy, target low-propensity readers with compelling offers, and confidently raise prices, knowing businesses are focused on long-term lifetime value.

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  10. 8 hours ago

    During yesterday's Product Initiative Meet-Up, three companies shared their journey to personalisation as well as their learnings and results.

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  11. 12 hours ago

    Publishers should be aware of how consumers are using immersive experiences in their everyday lives. The is distributing its AR experiences through a dedicated section on .

    1 retweet 2 likes
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  12. 13 hours ago

    The Ozone Project is already reaching 99% of the U.K.'s population and envisions more growth in the future.

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  13. 14 hours ago

    When reports suggested convicted killer Stig Millehaugen boarded the Oslo Airport Express Train, broadcast video news about the escapee to the train's passengers.

    1 like
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  14. 18 hours ago

    Have you made a photo "3D" on facebook? Have you used a filter on instagram? If so then you’ve used immersive technology. They are commonplace, and says media companies should do more in this space.

    1 like
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  15. 19 hours ago

    The Ozone Project is delivering results and attracting publishers thanks to its innovative approach to the ad tech ecosystem.

    2 likes
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  16. Retweeted
    23 hours ago

    We accidentally had an all female panel when discussing personalisation today. Thanks for such a rich session

    1 retweet 8 likes
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  17. 20 hours ago

    When convicted killer Stig Millehaugen escaped, released the story on multiple screens across the country with help from .

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  18. Retweeted
    Jun 14

    Casos de éxito: así aumentó The Conversation un 150% la participación de los lectores de Reino Unido

    4 retweets 3 likes
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  19. Retweeted
    Jun 14

    Ready to track source diversity in your newsroom? and RJI are preparing launch a new tracking tool. Here's how to sign up and use it for free.

    11 retweets 21 likes
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  20. Retweeted
    Jun 14

    The nonprofit Baltimore Banner, funded by Stewart Bainum, launches with a newsroom staff of 42 journalists, with plans to grow to about 70 by the end of 2022 ( / Baltimore Fishbowl)

    2 retweets 1 like
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